Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
-
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
-
no worries.
As of some of the previous answer were suggesting that it depends on many other things too, for example:
- Are you selling those 'hammers' online or do you have shops in each city?
If Online only, then having a page for hammer/s and add tags for the city's. The question to ask then: what is the user experience and what content do I have for the city tags page?
Have a look at the below document from SEOmoz, if you haven't read it yet.
If there are shops in each City, then you will have the information for those shops in the tag page for the City... Address, phone opening hours etc....
hope this helps you further.
-
Jim, can you please elaborate more.
-
Thanks Andy. Agree completely!
-
A good approach in cases like these is to link the content via Tags to your City's.
So you will be able to link content to locations!
-
The Penguin update as described by Google is to hit 'over optimized' sites. Creating duplicate pages with minimal word changes for the purpose of SEO is exactly the kind of thing that Penguin is for - so no, its not an easy opportunity, its not an opportunity at all.
-
Thanks Andy. I tend to agree with you and hence the concern. But isnt it an easy opportunity which we are just letting go?
Having built some domain authority should we let go of such easy opportunities? Is there some organic way to target these?
PPC is always an option...
-
No is the short answer. Having almost identical pages with only minimal differences (for the purposes of SEO) is exactly the kind of spammy thing the recent Penguin & Panda updates are clamping down on. If you dont have stores in california, new york etc Google doesnt want to rank you for those terms.
PPC would be a better solution for those kinds of terms if they can get past the minimum search threshold.
Optimising product pages for types of hammers e.g. claw hammers is the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing content on different ccTLDs
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian
Content Development | | Bc.agency0 -
Content Spinner Tool??? Worth? Recommendations?
Hi all !! We have different websites in the english language (UK, IE, US, etc...), but we focus our content strategy (landing pages) in just one of them. We were thinking about using a Content spin tool to use this content in the other websites and give them an extra push in terms of SEO (content is the king :)). Did you have any idea if they work fine? Did you have any experience with them? Can you recommend any? Are they tools really worth or they are not working fine and after the spin a full review (and probably some re-write) is necessary? Of course I´m talking about the paid ones.... Not even thinking about the free tools 😉 Thanks for your help in advance !!!
Content Development | | AutoEurope0 -
Need suggestion to place longer content on products category page
Hi All, I wanted to place longer content on products category page, Currenty I am showing product listing first and then small description at the end of listing.I don't want to add longer content either bottom or top. I want to make two tabs at the top of each category pages like Products | Informtion In Product section (after clicking on it) I want to display all products listing & in Information tab (after clicking on it) 2-3 paragraphs of webpage content but I'm afraid If I will place the content in this way Google won't index content and my purpose of adding webpage content to target long tail keywords won't fulfill. Please suggest me if you have any better idea & let me know what I am going to do would be good or not in SEO perspective. Thanks
Content Development | | Alick3000 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
Marking our content as original, where the rel=author tag might not be applied
Hello, Can anyone tell, if it is possible to protect text –type content without the rel=author tag? We host a business listing site, where, apart from the general contact information, we have also started to write original 800+ character-long unique and original contents for the suppliers, where we expect visits, so rankings should be increased. My issue is that this is a very competitive business, and content crawling is really an everyday practice. Of course, I would like to keep my original content or at least mark it as mine for Google. The easiest way would be the author tag, but the problem is, that I do not want our names and our photos to be assigned to these contents, because from one hand, we are not acknowledged content providers on our own (no bio and whatsoever), and on the other hand, we provide contents for every sort of businesses, so just having additional links to our other contents, might not help readers to get what they want. I also really do not think that a photo of me could help increase the CTR from the SERP:) What we currently do, is that we submit every major fresh content through url submission in WMT, hoping that first indexing might help. We have only a handful of them within a day, so not more than 10. Yes, I could perhaps use absolute links, but this one is not a feasible scenario in all cases, and about DMCA, as our programmer says, what you can see on the internet, that you can basically own. So finally, I do not mind our contents being stolen, as I can’t possibly prevent this. I want however our original content to be recognized as ours by Google, even after the stealing is done. (Best would be an ’author tag for business’, so connected to our business Google+ page, but I am not aware, this function can be used this way.) Thank you in advance for all of you, sharing your thoughts with me on the topic.
Content Development | | Dilbak0 -
I need to feed our companies blog into our facebook business page
Hello can anybody help me. I'm trying to setup a feed from our company blog to our companies facebook page. When I try and Google it the advice is out of date.
Content Development | | catherine-2793880 -
Domain MozRank / MozTrust too LOW
I release this site, about 1 year ago: www.bioespaco.com Cant understand why the site has so low value on domain mozrank e moztrust. The page has 1500 visitors/month and 3500 page views/month too. Most of the visitors from Google come to this site, with the keyword "bioespaco" the name of the company. Cant find what is wrong... Looks like something it penalizing the page (or the domain!?) Thanks! GDSAK.png
Content Development | | comercialroldao0