Two sites in same industry and which shopping cart
-
Right. So I suspect I am going to sound paranoid here - but you'll all forgive me right??
I am sure I saw a reply to a question on the Q&A suggesting that it was a bad idea to have two sites in one industry as Google may see it as trying to get two bites of the SERP cherry... is this accurate?
I have an existing asp.net site in the maternity wear industry here in Australia and am wanting to start another site to appeal to a different customer base... the market is quite broad. There will be a core list of products that are the same between the sites, but also some quite different products. Content, product descriptions and categorys will be different. I have another website that I bought with reasonable age and links in the industry that I was going to 301 to the new site to give it a kick in the juice.
So, not wanting to deceive my customers in anyway, I was thinking I would call it a "division of" or "sister site to" the existing ecommerce site, with a single link back and forward between the two sites. Would there be anything wrong with this in googles eyes? Even with same contact details? They would be run on totally different platforms and hosted by totally different providers. Or would you keep them totally seperate and only have contact details in images? Or a step further and have totally different phone numbers etc?
Then the shopping cart - I would love some suggestions on which opensourse cart to use, preferrably one that I can set up myself, and that has a good framework for seo. I want to use schema.org, authorship, seo friendly urls all of which I am having trouble getting out of the developer of my asp.net site.... I don't want the new site to be asp.net
Thanks in advance!!
-
Thanks David, that was my instinct - but I saw this post and freaked out a bit! And I love that terminology... more than one property in the same vertical - might make me sound like I half a clue what I'm talking about!
Sorry I didn't make it clear - I don't need the second site to be asp.net... i have used osCommerce and osCmax before and found both quite easy..
-
I wouldn't be overly paranoid about Google knowing you own more than one property in the same vertical. You said the audiences are different, as long as the sites are unique (product descriptions are a big one) then you shouldn't have any issues.
Re shopping cart - I'm not familiar with asp.net sites so I can't help you there, sorry.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure for a shopping website
I have a website which currently has a bad URL structure. I would like to change it. Proposed URL Structure: www.website.com www.website.com/category/ www.website.com/category/men/ www.website.com/category/men/jackets www.website.com/category/men/jackets/product-name Is it a good URL structure? I have seen some other website uses their product name right after their root domain. www.website.com/product-name I have also seen another structure which changes like below: www.website.com/womens-jackets/products www.website.com/mens-jackets/products Which is Good URL structure for SEO & users?
Web Design | | BBT-Digital0 -
Help, site traffic has dropped significantly since we changed from http to https
Heya, so I am just in charge of the content on the site, and the SEO content, not the actual back-end stuff. A little under 2 weeks ago we switched to https, and our site traffic has been down a lot ever since. When I SERP check our keywords, they don't seem to have dropped in rankings pages. Here is what I got when I asked our dev guy if 301 redirects were put in: I did not add any redirects so all of the content is accessible on both unless individual links get hardcoded one way or the other. The only thing in place is a Cloudflare plugin which rewrites links in cached pages to match the way its accessed, so if for example you access a page over https you don’t get the version cached with a bunch of http links since that will throw up mixed content warnings in the browser. Other than that WP mostly generates all its links to match whatever protocol you are accessing the current page with. We can make specific pages redirect one way or the other in the future if we want to though... As a startup, site traffic is a metric we track to gouge progress, and so I really need to get to the bottom of if it was the change from http to https that has causes the drop, and if so, what can we do about it? Also, in case it is relevant: the bounce rate is now sky high (ave. 15% to 64% this last week!) Any help is very welcome! Site: https://mobileday.com Thank you!
Web Design | | MobileDay1 -
Thoughts on our Agency Site
Hi all, We'd all welcome opinions on our digital agency site http://www.newbrandvision.com/. We are in the planning stage of launching a new site; and we'd welcome any UX or SEO thoughts. It's a strange one but our agency has been around since 2002, and we operate in the heart of London; however we don't rank anywhere near the first page for "digital agency in London" or any long-tail /semantics around this. We feel that it's pretty clear from search and when landing on the site what we are; but would welcome any general thoughts as to why we aren't ranked that highly. Much appreciated!
Web Design | | Tangent0 -
Is there something fundamentally wrong with our site architecture?
Hi everyone! Could a few of you brilliant people take a look at the architecture of this site http://www.ccisolutions.com, and let me know if you see any obvious problems? I have run the site through XENU, and all of our most important pages, including categories and products, are no deeper than level 3. Everything deeper than that is, in most cases, an image, a pdf or an orphaned page (of which we have thousands). Could having thousands upon thousands of orphaned pages be having a more hurtful effect on our rankings than our site architecture? I have made loud noises and suggested that duplicate content, site speed and dilution of page authority due to all those orphaned pages are some of the primary reasons we don't rank as well as we could. But, I think those suggestions just aren't sexy or dramatic enough, so there is much shaking of heads and discussion that it must be something fundamentally wrong with site architecture. I know re-arranging the furniture is more fun than scrubbing the floors, but I think our problems are more about fundamental cleanup than moving things around What do you think?
Web Design | | danatanseo0 -
Does Google have problem crawling ssl sites?
We have a site that was ranking well and recently dropped in traffic and ranking. The whole site is https and and not just the shopping pages. Thats the way the server is setup, they make whole site https. My manager thinks the drop in ranking is due to google not crawling https. I think contrary, but would like some feedback on this. Site is here
Web Design | | anthonytjm0 -
How SEO friendly (or unfriendly) this site structure is
We have a client who wants a site structure like this http://thethomasoliverband.com/home - try to scroll down on the content and see how the url of the site changes. Would there be any problems on trying to SEO this type of structure?
Web Design | | paulct0 -
Responsive Vs Mobile Sites
I know this is some cutting edge technology, but I think that this will be a very important topic in the coming months, as html5/css3 becomses more and more the standard, or at least standardized, I think the topic of this in relation to SEO will also arise much more. My question is simple, is it better to code a responsive site, or a completely mobile site for a small company with no special needs (mobile ordering, ecommerce, etc...) I obviously know the visuall differences, and, personally, I think respomsive websites look better. From an seo perspective, my big thing is for the resizing, for example, with WordPress, when you reach the tablet size you can set the sidebar to basically display:none, can that impact your website? I would really appreciate any feedback
Web Design | | ZacharyRussell0 -
Entering different but related industry, keep it on the same domain or new domain?
We rank well across many online furniture keywords within google.ie here in Ireland, this is our core business and it is successful. Now we want to branch out into the related field of "kitchens". So the question is do we setup a new domain (a sister site) or keep it on the same domain with a new sub category. So the main categories off the home page would be: Sofas Bedroom Furniture Dining Furniture Kitchens I know all the benefits of keeping to the one domain (the domain has age, and already has DA of 30 with many landing pages with PA from 30 to 49), so for the short term SEO angle keep it on the same domain. But from a Branding perspective this is not a great approach. Is it better to have a dedicated domain/site for kitchens (and the bonus of having a keyword match in the domain)? We are always thinking longer term so we see this as a 3 year plan outwards rather than a get rich quick. There is an additional overhead of course with managment of the domain, templates SSL, PCI etc etc and we are conscious that a new domain is not a easy route to success. Looking at the top 10 for the main keywords within the "kitchen" keyword cloud most if not all are dedicated kitchen sites, or kitchens are the main business so their homepage is there kitchens landing page. The competition in the google.ie space have 20-30 DA and PAs roughly 30 being the highest DA, we are thinking that this has not a huge challenge to overcome? Thanks for any help, assistance or comments really appreciated. Ware regards, Eunan @ Love Furniture
Web Design | | eunaneunan0