Keywords and Getting Started with them to the top of the Search Engines
-
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url .
Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot.
Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc.
What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages?
So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning.
Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice
How long before I add good content pages and expect them to show up in my analytics etc?
Thanks
-
Read this and watch the other.
-
Great thanks for the advice. So now I suppose good quality content increase the quality score which in turns helps in lower CPC
For the crawl diagnostics I see a couple of error , warnings and notices - how Important are these to correct so that I have a good stand on the SEO for my website?
Some of them are :** Long url characters,Duplicate page title,Temporary redirect,Permanent redirect, Rel canonical.**
I also ran the keyword difficulty analysis for some of my keywords am planning to improve content on.
The test show difficulty levels from 1% - 61% for multiple of these keywords. How do I measure low,medium and high difficulty?
Search volumes for a lot of these say " Not enough data" - should I interpret this as those keywords for which I should not work on the getting the content better? Or these keywords are not that popularly searched?
Could you kindly throw some light upon the above questions . Thanks
-
When people say get to the top of Google, they mean SEO. SEOMOZ is all about that. On here we really don't talk much about Adwords. I love Adwords and I am great at it, but I don't think many people here are as interested in hearing about Adwords.
Yes have good content for SEO. In fact, write some SUPER KICKASS content. Use the keywords in your content, BUT don't overdo it.
"Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice"
Answer YES! Your quality Score if affected. Low quality score = Higher CPC. Higher Quality Score = Less CPC.
"How long before I add good content pages and expect them to show up in my analytics etc?"
I don't understand that sentence. If you mean how long your content will take to show up in the SERPS, normally on the next crawl. "IF" someone visits your new content page, then it'll take about 2 hours to report in GA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Monthly Searches for a particular city
I'm not exactly new to SEO but totally new to local SEO. How do I check monthly searches for a specific city so that I know if it makes sense to develop a site for that a particular area.
Competitive Research | | VinceWicks0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
Better tactics for keyword research
I am paying for monthly Adwords Google. I am planning to build out and optimize my website content with the findings from the Adwords campaign. What is frustrating me is the Google list of keywords recommended. Is there a better tool for determining excellent, "long-tail" keywords specific to my industry, products and services? -Feeling Left Out
Competitive Research | | natearistotle0 -
When providing search results for SEO purposes to you use the exact results in Google Adwords
Hi Mozzers Just quick question When an SEO company are supplying their testimonials for example
Competitive Research | | mcliddy
Keyword Search Term has 33,000 visits a month
Keywords is in position 1 but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin? Has anyone got any ideas?? should it be braod im looking at or exact?? Many Thanks Matt0 -
Best methodology for creating local keywords when Google has no data?
Generally I'll look at data for specific geographical searches and incorporate the data from the other keywords, then track the metrics. I think there is likely a more efficient system but I'm not sure where to start.
Competitive Research | | DoriC0 -
How can my site not ranked on easy keyword while it currently ranked 1 on difficult keyword??
The site in question is http://ikt.co.id The site is perfectly optimized (or even over optimized) for keyword "Bikin Website Murah" (in Indonesia it means "develop an affordable website") currently if you search on both google.co.id AND google.com, it ranked on #10 (on google.co.id) and it ranked on #7 (on google.com), and both term only return 1.3 million results I have A LOT OF pages that started with 'bikin website' , or 'website murah' ... there are a lot of them, and i have had a lot of backlinks on those pages too (have been manually building a lot of links, starting from creating a tutorial article and blog submission and many other way) .. the site has been perfectly optimized for that keyword For example we have http://ikt.co.id/blog-category/bikin-website-murah-promo-terbaru.html (for newest promotion) http://ikt.co.id/blog/bikin-website-seo-murah-discount-40-sampai-31-juli-2011.html (for discount 40% promo that lasted untill 31 juli 2011) AND YET, if you search on google.co.id for keyword "2000 likes facebook" , our lone page that i created when our facebook likes reached that amount, RANKED #1!! , and please let me tell you this term return 400 million results++ (on google.com this keyword ranked #19, on 500 million results++). And let me tell you it take that SINGLE page (which has absolutely 0 backlinks) 2 days to ranked #1 .... and her brother if you searched "1000 likes facebook" also show similar result (though not better then the sister) How ?!? and Why ?!? , i dont understand this at all.... my domain does not contain any keyword, they uses the same engine and yet that lone pages which have absolutely no backlink ranked so well on a very competitive keyword, while my Target Keyword ranked poorly.... And what is even more bizzare? "Bikin website murah" might not rank good, but "bikin website" ranked better x_x ... arghh i dont get it... why my site ranked poorly on easy keywords and ranked high on difficult keywords :(( .... Why I am not smiling because those easy keyword is actually my primary keywords 😞
Competitive Research | | IKT0 -
Starting SEO
Hi everyone, I am new to SEO basically learning as I go and trying to catch up on all of the information needed to successfully move a website up the search engine ranks. The website I am trying to optimize is www.luxurylifestylevacationhomes.com/. Right now I have determined which keywords I want to use, I have saturated them into the website in an organic way and have submitted the sites to various engines, also I have created a Facebook fan page which has 606 active monthly users in it's first month ( I don't know if that's a great number), as well as started writing a blog where I am putting links to the page in each relevant blog. My question has 3 parts 1. what else should I be doing to improve my ranking? 2. how do I find quality relevant websites that want to link exchange? 3. What is the best way to really get volume/ quality links to a relatively unknown site?Any advice or Ideas help and are very appreciated. Thanks
Competitive Research | | Future130 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0