Keywords and Getting Started with them to the top of the Search Engines
-
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url .
Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot.
Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc.
What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages?
So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning.
Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice
How long before I add good content pages and expect them to show up in my analytics etc?
Thanks
-
Read this and watch the other.
-
Great thanks for the advice. So now I suppose good quality content increase the quality score which in turns helps in lower CPC
For the crawl diagnostics I see a couple of error , warnings and notices - how Important are these to correct so that I have a good stand on the SEO for my website?
Some of them are :** Long url characters,Duplicate page title,Temporary redirect,Permanent redirect, Rel canonical.**
I also ran the keyword difficulty analysis for some of my keywords am planning to improve content on.
The test show difficulty levels from 1% - 61% for multiple of these keywords. How do I measure low,medium and high difficulty?
Search volumes for a lot of these say " Not enough data" - should I interpret this as those keywords for which I should not work on the getting the content better? Or these keywords are not that popularly searched?
Could you kindly throw some light upon the above questions . Thanks
-
When people say get to the top of Google, they mean SEO. SEOMOZ is all about that. On here we really don't talk much about Adwords. I love Adwords and I am great at it, but I don't think many people here are as interested in hearing about Adwords.
Yes have good content for SEO. In fact, write some SUPER KICKASS content. Use the keywords in your content, BUT don't overdo it.
"Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice"
Answer YES! Your quality Score if affected. Low quality score = Higher CPC. Higher Quality Score = Less CPC.
"How long before I add good content pages and expect them to show up in my analytics etc?"
I don't understand that sentence. If you mean how long your content will take to show up in the SERPS, normally on the next crawl. "IF" someone visits your new content page, then it'll take about 2 hours to report in GA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitors' paid search analysis tool
Hi, What tool will do the following: will tell me paid keywords our competitors are using. Ideally, I could narrow down by country. Thanks. Katarina
Competitive Research | | Katarina-Borovska0 -
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
Keyword Research Competition
Hello everyone. Was talking to my "competition" the other day and they mentioned the amount of traffic they are getting from google. It's double what I currently am receiving. I feel like I am not targeting the correct keywords. What is the best way to research competitions keywords? Anyway to find out what is driving traffic their direction?
Competitive Research | | Jasonalanmagic0 -
Why has my authority article gone from P1 to below the top 50? Along with the rest of my site...
My site has run into some serious and unexplained SEO issues over the last 6 months, i.e: I wrote the content at http://www.flatroofs.co.uk/flat-roof-insulation/ about 3-4 years ago, and ever since it's competed for position with the huge PLC websites and hovered around the top 3 spots in google.co.uk. However, since May this year things have declined rapidly and now isn't even in the top 50 for [flat roof insulation]! Why?? I am aware that this content has been pretty heavily plagiarised since day 1, with some other sites making the effort the 'rehash' my wording and others just blatantly copying. At the same time it's also been relatively well linked to (for a very boring subject) since day 1. Over the same period (since May) the site has suffered a huge decline in traffic and rankings, as can be seen here http://www.flatroofs.co.uk/wp-content/uploads/2013/11/Capture.png, but I find the huge drop harder to justify for a relevant article than for the homepage/site in general. What strikes me about the above is the two step changes in traffic volume; one in early June and the other in late October. I am vaguely aware of the penguin update etc, but it seems to me like I've been manually banished somehow? Thanks in advance for any advice!
Competitive Research | | Biota0 -
What is a desirable range for a keyword's difficulty rating?
Hi all! I am new to the world of SEO and just getting started. As I am doing keyword research I am consistently finding difficulty ratings in the 40%-50% range. Is this considered a "par" rating or should I be looking for "a longer tail" rating? Thanks
Competitive Research | | jclayton180 -
Why my site doesn't come on top even though search terms are very similar or exact?
For example, when I search in google for "Kookaburra Pro 600 wheelie kit bag", my site comes 9th on 1st page but 3rd link doesn't even match the exact key word rather it has few of the words. Can one of you expert please explain how it works? Thanks, CricMax
Competitive Research | | cricmax0 -
Where do we find a Keyword Discovery Tool in SEOmoz?
I've been looking for a way to compare keywords amongst my competition websites.
Competitive Research | | homesonthesound0