Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
-
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works.
So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.)
**Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise:
- How is it different than using the Google settings for optimize for clicks or conversions?
- Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position?
- Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost.
I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups.
Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions.
Any one with some pro/cons, or yay/nays?
-
We've been trialling WordMatch for around two weeks now and I am a bit suspicious as to whether or not any of what they do is actually automated, or if they are just outsourcing management to [insert low cost of living country here].
The only trend I can see by using, the 'Adword's Change History' is that every day they increase around 5 keywords, and then every third day, they decrease 3 words.
It all seems a little strange to me, as I would expect a lot more to be happening than this.
- Paul.
-
Hi Pashmina,
I'm currently going through a similar thought process to yourself.
I was wondering if you came to a conclusion about Wordtracker?
Anything would be useful!
Thanks - Alex
-
I'd be interested in seeing your reviews as well.
-
Thanks for posting this reply. I agree completely, it's a mistake to expect the supplier to volunteer the best price.
Did you ever publish your reviews for the other PPC software you mentioned above?
-
Pashmina-
We have been testing close to ten different PPC software solutions over the last 3 months and I will probably be releasing my findings in another month that hopefully will be useful to people. There is no one size fits all approach, so depending on what you specifically what you need and what you want to do, will determine what software makes the most sense. I am managing over $150k a month in PPC spend so what I need might be different then you....
Googles tools are solid tools that work. But there is a reason that all of these other companies are in business and selling software and collecting money from companies.....googles tools are free and if they were as good these other companies would be out of business. Googles tools are a little cumbersome and arent really user friendly but they get the job done. But there is one HUGE fundamental difference that no one seems to want to talk about. If you go to a car dealer and you want to negotiate the best deal on a car and you will spend up to $40,000, do you walk in and write them a check for $40k and tell them use your system to get me the best possible deal? NO WAY. But that is what you do with google. We cut them a check and load our ad accounts and then allow them to tell us how to optimize our bids. Fundamentally that is also enough to make you a little nervous and look for other tools......
Having said that we have tested the "wordwatch" system. (The fact that they raised $1.5 million is better than if they were broke but doesn't guarantee their success). This is what we have found so far:
- They have made some PPC changes related to normal analysis that has saved us some time. On average I am saving 2-3 hours of analysis a week because of the data and recommendations.
- Typically systems will make recommendations and require you to go in and make changes. Their system will actually go in and make them directly. (Good and bad news)
- Their negative keyword recommendations and long tail keywords have been helpful.
- Their GUI isn't great.
- Their dashboard is ok but the fact that it doesn't have an audit/change report is a weakness.
This system is a light system. If you are managing fairly simple campaigns in a business that is fairly stable and you didn't want to do any PPC work then this is a solid value for the cost....and there really is no risk with a month to month contract/pay as you go.
Let me give you another recommendation that is more expensive but more robust. wordstream. They also have a freemium trial. There are some things I dont like about the system but overall it is a powerful system and provides more tools and functionality than wordwatch and has worked well with our MCC system importing the data directly.....Worth comparing for you.......
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
What is a good tool to use to create SEA reports in?
Hiya Mozzers, I'm looking for a tool to create fancy SEA reports in. I'm doing it manually in Word right now and that just takes far too much time and just isn't pretty. We're a small marketing-as-a-service agency and SEA is one of the services we offer, but we're not an Adwords certified partner yet (because we don't have the 10.000 a month yet). So that's to give you an idea of our company size. We're not looking for something big and expensive. Would love to hear some idea's on tools to use! Sophie
Paid Search Marketing | | Sophie-Kool0 -
Put AdWords mobile ads in separate Campaign or AdGroup?
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords. Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance. Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time. Separate campaign or from within the same campaign. What would you do? Thanks,
Paid Search Marketing | | mbiskup0 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
What to do against competitor PPC sabotage?
This morning a competitor of ours decided to go on a PPC rampage against us. Basically our budgeting money was spent within the first hour of going live on bing. Its pretty obvious whats going on as we had a tremendous amount of clicks all from the exact same keyword within a short period of time. Obviously first step was to contact bing and they are going to refund me a credit once they go through their process, but they didnt really give me confidence about the future. It seems they may not be able to prevent this from continually happening.. ? The attacker used some sort of IP spoofing as the clicks were all from different IP's which is probably why it snuck pasted Bing. Wondering what have you guys done in the past to prevent this or combat it? Thankfully it didnt happen on google
Paid Search Marketing | | DemiGR0 -
A question for Google Adwords experts
Hi Google Adwords experts, We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases). My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it? If you can include a link to any articles that will give me more info, i'll vote for your answer. Thanks!
Paid Search Marketing | | HamiltonIsland0