Selection of the Right Keywords - Some insights needed!

[shanky1]

I have recently begun with my content and keyword selections.

I used the Adword's keyword tool and for eg: got a few keywords like

laser skin treatment

dermatology

dermatologists

cosmetic laser surgery

The competition for these are low and medium. Now what I understand is. If I wish to use them in my articles on content generation I can have them as medium and long tail keywords to write around.

So for eg: laser skin treatment   = " Benefits of a laser skin treatment in India" and the url for this article could be /laser-skin-treatment

For dermatology = "best dermatology practices"  url could be /dermatology-practices

Do the above  happen to be the medium and long tail keywords? Am I going in the correct direction. How do I judge and come out with medium and long tail keywords. Please suggest

Thanks

[MoosaHemani]

I didn’t see any problem with the idea. But long tail or short tail keywords are not defied on basis of its competition but because of the length of the keyword.

I will consider ‘dermatology’ as a short tail keyword with low or medium competition. Keywords like ‘Laser Skin treatment drawbacks’ can be considered as a long tail keyword.

Adding the keyword in the title and still works (may be not as effective as it use to be) but I still prefer people using it as it tells more about what the page is all about.

[cbielich]

With the Panda update things have changed. Some of these practices are determined to be not quite as effective as they used to be. The key in optimizing your keywords is to make sure that at least your title and main header title contains the keywords. From there want to disperse your keyword usage. Yes try and avoid direct exact keyword over optimization so stick to other similar words that will best describe your content.

Also in Google keyword tools make sure you check "Only show ideas closely related to my search terms" and "[Exact]" to make sure you want these keywords.