Image optimization

[david305]

howdy guys,

I am tryign to help my dad out with his SEO for his existing LP. its been created for "conversions" however not really made for SEO.

Anyways, he has all these images that have abs no title,alt, or desc tags on ANY images. some of the images are part of the header and some are images of people etc. there are about 30 images. and the site is all in html.

Would it be a good idea to change EVERY image or just a few and target some branding keywords?

thanks again guys, hope to hear back soon

[MalcolmGibb]

The best solution is to be consistent and keep it in context, don't start stuffing title and alt attributes with brand terms as you need to realise the real reason for alt and title tags for accessibility. Use alt text to describe the image, you can insert keywords but don't overdo it.

Another good option is to name the images with keywords as long as it is relevant. For example if your image is a size 10 blue shoe then name it in the format:

size-10-blue-shoe.jpg

This will help when it comes to universal results, the amount of times I've seen my images list in search and actually got traffic through it.

[david305]

hey chenzo, thx for the reply, so would you suggest going after every image and optimizing every image? there are images on there that are simply images of a bracket or an icon, no need to SEO for those right? I am thinking more so for the testimonial images, product images etc...

you also mentioned about long tail KWs, i found a GREAT tool for long tail keyword. its actually google suggestions, its a google suggestions tool, i w

as thinking of using all the suggestions from the brand term and using those for the many images i have on the site.

the tool is found at : http://ubersuggest.org/

let me know what you think

[Chenzo]

Great question and yes, it is a huge plus to renaming the images...BUT, don't go crazy. As in any keyword placement, variation is key...if it is just you working on the SEO then choose no more than 10, no less than 3 keywords. Name them accordingly... What it seems google is loving even more.... Long tails !