Reciprocal link building a bad idea?
-
Reciprical Link Building or one way traffic?
Good morning from 8 degrees c but very sunny wetherby UK
Regarding link acquisition ive had it in my head that the best idea is to secure inbound
links only i.e avoid reciprocal link building so that when your source links to you you
dont give them a link back.
But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.
-
Nice answer. If your thinking about creating a reciprocal link ask yourself if the link would be beneficial to your users. Search engines want to see you linking to closely related and useful content, this is how the web is "supposed" to work. If you're thinking of just slapping a random link in your footer then don't bother.
-
To be frank I have heard alot of different ideas about this subject few with any conclusive evidence to support their theories. I would suggest if you are link building then you dont want to link back.
However if you are writing an article and mention an authority about what you are talking about, i.e you are writing a review on a phone don't be afraid to mention and link back to the manufacturer. Linking back shouldn't be viewed as a bad thing in the correct context.
The way I view link building is my site is an empty glass and every link I get pours some juice into my glass to fill it up, the more juice in the glass the more powerful (authoritive) my site is and therefore the easier it is for me to rank.
-
Hi - take a look at this previous Q and A in relation to reciprocal linking - http://www.seomoz.org/q/are-you-careful-about-linking-back-to-sites-that-link-to-you
I think a few well chosen outbound links to other sites that are natural are a good thing for making your link profile look more natural. This may include a few reciprocal links if they are in relation to some content on your site and a site that is linking to you would provide more depth, for instance if you gave a link in the appropriate place. However you don't want to be exchanging links purely for links in my opinion this is a dangerous practice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On our site by mistake some wrong links were entered and google crawled them. We have fixed those links. But they still show up in Not Found Errors. Should we just mark them as fixed? Or what is the best way to deal with them?
Some parameter was not sent. So the link was read as : null/city, null/country instead cityname/city
Technical SEO | | Lybrate06060 -
Do web design footer links of websites you build have value?
Hi everyone. I am trying to build up DA for my site and create linking opportunities with my clients sites but I am not seeing any link value. I just did a redesign with another firm and we built out www.denbow.com . We have links to our sites in the footer but for some reason it's not being indexed. Can someone help me understand if it is good to put built by a href link in the footer? I've built almost 12 sites in my first 1.5 years of being in business for myself and I thought the links would pass some sort of value. Thanks in advance for the help and education. Regards, Noob Gary
Technical SEO | | gdavey0 -
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
Linking to AND canonicalizing to a page?
I am using cross domain rel=canonical to a page that is very similar to mine. I feel the page adds value to my site so I want users to go to it, but I ultimately want them to go to the page I'm canonicalizing to. So I am linking to that page as well. Anyone foresee any issues with doing this? And/or have other suggestions? Thanks.
Technical SEO | | ThridHour0 -
Link Anchor Text
When we have run a Open Site Explorer analysis on our own site, it says that for all our internal links the Link Anchor Text is 'Help with logging in' I am a bit confused as to why it shows that. That text does appear in the header of the page, but is not the first piece of text. Why is it happening on our site?
Technical SEO | | MattAshby
Why do I not see this on other sites?
What affect does this have on our ranking?
What's the best fix? Example page that we ran on Open Site Explorer: www.rightboat.com/search?manufacturer=Beneteau&model=Antares+9.800 -
Remove Bad Links Or Build New
Hello, After deeply assessing our back links we have come to the conclusion that we have too many links that have been devalued and also some spammy looking links.... Our next question is do we remove these bad links and start a fresh or do we just build new white hat links?? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Link Building - Quality,Quantity, or both?
Hello SEOMozzers, As I embark on yet another client's link campaign I ask myself where best to spend resources(time and money) on link building. Typically I provide a mix of blogroll links, article syndication contextual links, social media posting and high PR one way links. I would like to know if anyone here finds one form of link to carry weight over the rest. I have my suspicion and my own theory on it but I would like to know what the moz concensus is.
Technical SEO | | TheGrid0 -
Should I have a 'more' button for links?
I have a website that has a page for each town. rather than listing all the towns with a link to each, I want to show only the most popular towns and have a 'more' button that shows all of them when you click it. I know that the search engine can always see the full list of links and even though the visitor can't this doesn't go against Google guidelines because there is no deception involved, the more button is quite clear. However, my colleague is concerned that this is 'making life hard' for the search engines and so the pages are less likely to be indexed. I disagree. Is he right to worry about this??
Technical SEO | | mascotmike0