Need some Real Insight into our SEO Issue and Content Generation
-
We have our site www.practo.com
We have our blog as blog.practo.com
We plan to have our main site in a months time from now as www.ray.practo.com
The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com
Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content
1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url
2.Would it be better with www.practo.com / ray / blog/article-url
I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer.
Is the above - what soever I am planning to do in the correct manner keeping SEO in mind.
Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently.
Please guide accordingly.
Thanks
-
Great - in our case we need open page content generation and cannot put wordpress in the root folder and start out of it. So I need to put it in the sub directory and then begin writing content.
I could of course change the name of that directory from blog to something else.
That reminds me have you also optimized the site above for some keywords in google? If I would want to check how these sites are ranking etc?
Would help me in the forthcoming wordpress site too.
Thanks
-
I built this site using wordpress. Notice there is no blog? http://www.aa-auto.com/
-
I'll do that right away.
Do you think that using wordpress primarily for content generation is the best idea out there dor SEO purposes.?
But someone who wants to generate open page content will have to use something or the other for that - any suggestions?
-
There are many articles in SEOmoz on this. You can find your answer there.
Using a subdomain is like using a COMPLETELY different site.
Since www.practo.com and practo.com/ray would be totally different product websites catering to our customers and we would want the SEO to not get hampered under any costs.
Print this and go to a coffee shop: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. This might help.
You may also want to read this, especially the link part: http://www.seomoz.org/beginners-guide-to-seo
-
Actually we are building a new site and wanted to have it as:
www.ray.practo.com but then we also wish to push content on it so I planned to go ahead with a wordpress instance as
www.ray.practo.com/blog/article-url - this doesnt seem good does it ?
Instead www.practo.com/ray could be it but then the new site will not get its share on the SEO.
Since www.practo.com and practo.com/ray would be totally different product websites catering to our customers and we would want the SEO to not get hampered under any costs.
I am really confused here !
Also will wordpress be the best content building cms out there to push open page content around?
Thanks
-
I would use** www.example.com/ray**. You can pass link juice from / to /ray.
But then my open page contents will come as www.example.com/ray/blog/article-urls - wont this hurt the SEO url's?
No. Don't worry about that. Seriously. Also, try not to keyword stuff in the URL.
This example.com/blog/article seems better. I probably wouldn't put /ray in there at all; unless it has a real purpose.
You can build EVERYTHING in /test and then move the entire site to / via a WP plugin. Search for a widget "move site" or something like that.
-
Ah. But actually we need to migrate to a new sub site so we are doing it via ray.example.com as of now. Should we consider www.example.com/ray for SEO benefits?
But then my open page contents will come as www.example.com/ray/blog/article-urls - wont this hurt the SEO url's?
The wordpress instance is primarily going to be there for writing content so it becomes our open content pages on our site we will have urls as example.com/blog/article - urls - does this seem good for SEO content?
My blog as of now is designed same as my site. Already designed that well.
Thanks
-
Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content
Submit a sitemap.
Here's what I would do:
-
example.com/ (HTML)
-
example.com/blog (WordPress)
-
Hire a designer so the design on /blog is the same as /.
-
forget about subdomains. This is going to be like starting a new website.
OR
-
example.com/ (WordPress)
-
example.com/blog (Of course WordPress). Just don't make the homepage the blog.
-
no subdomains
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO threats of moving from [.com.au] domain to [.com] domain for a 15yr old SAAS company.
Hey Guys. I work for a 15 yr old SAAS company which originally started with a country-specific [.com.au] domain and later got a [.com] domain as the business grew. The AU website has a DA:56 while the [.com] has as DA: 25. Now we are looking to have everything migrated to the [.com] domain. But, my concern is that we might lose the SEO value of the AU domain. I was wondering if anyone has any experience in this or recommend a case study on this topic. Thanks! Allan
Algorithm Updates | | allanhenryjohn0 -
SEO Benchmarks for Healthcare Vertical
Hey All, I have a healthcare client that is particularly interested in benchmarking their organic traffic and other organic KPIs against the industry as a whole. Does anyone know of any great resources that show SEO benchmarks broken out by vertical? Thank you! Rachael
Algorithm Updates | | FullMedia901 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Why SEO
Hi Guys, it's going to be a long one so thank you from advance for your patience. First i wanted you to i am new to SEO world and this world excites me In the last 30 days, i started to check my companies (i am employee not an owner) website in SEO point of view. What we do: Online grocery shopping and home delivery www.artizone.com I will share with you some of the results: 5482 errors for duplicate page content 8850 errors for duplicate page title 37 title missing or empty some pages had 4+ H1 tags many more HTML errors. page authority 42/100 domain authority 40/100 We have no listing 163 back-links domain to our Dallas & Chicago website and much more another thing i checked was where are we for the keywords that we are interested in: "online grocery shopping Dallas" - position 1 in Google search shop for groceries online Dallas - Position 1 in Google search shop for groceries from home Dallas - Position 1 in Google search And some more and the same for Chicago I Did all the searches in new incognito window My Question - how come we build our website so bad, with no Google+, we have very few back-links(compare to our competitors) and the page and domain rank are so low and still we are in the 2 or 3 highest position in Google search One more question - Why to invest time in fixing all the SEO issues i found? You are all welcome to have a SEO view in my website Thank you vest much Ivgi
Algorithm Updates | | iivgi0 -
Question about Local / Regional SEO
Good Morning Moz Community, I have a local SEO/regional SEO question. I apologize if this question is duplicated from another area on this forum but, a query of the term Regional SEO showed no results, as did similar queries. Please preference this entire question with "Knowing what we know about the most recent changes to local search" I know what has worked in the past, my concern is Now. Working with a heavily regulated client that is regional, mostly East Coast US. They are in Financial Services and state licensing is a requirement. They are licensed in 15 states. Obviously, it would look foolish, in this day in age, to Title Tag individual pages with local modifiers and have numerous pages covering a similar topic with not much difference than localized modifiers in front of the keyword. I've never found that SE's can understand broad regional terms such as New England or Mid Atlantic or Southeast or Northeast, if someone knows different please share. Aside from an exact match search. The client does have 7 offices in various states. Perfectly matching and consistent listings in G Places, Bing Local and Yahoo Local was step one and all their locations are now in those services and there are many more smaller local citation listings are in the works. We have also successfully implemented a plan to generate great reviews from actual customers, for each location, they're receiving a few a day right now. Their local places listings, where they have physical locations, are doing very well but: 1. What would the community's suggestion be on generating more targeted traffic in the 8 states where they have no physical location? 2. The client wants to begin creating smaller blogs that are highly localized to the states and major population centers that they do not have a physical location in. There is an open check book to dedicate to this effort however, I do a lot of work in this industry so I want to offer the best possible, most up to date advice, my concern is that these efforts will have two results: a. be obscured by the ”7 pack" by companies with local brick and mortar b. would detract from the equity built in their existing blog by generating content in other domains, I would prefer to continue growing the main blog. 3. As a follow up, it has been documented that Google is now using the same algorithm for local, personal and personalized, that being the case, is there any value in building links to you Places page? Can you optimize your Places page by using the same off site techniques as you would traditionally? Sorry to kill you with such a long question on a Sunday 🙂
Algorithm Updates | | dogflog1 -
Lesser visited, but highly ranked landing paged dropped in rank on Google. Time for a content update?
I noticed that my page one ranked landing pages that don't get a lot of love from me have dropped in rank big time on Google this week. This is a site that has static (meaning, I can't freshen up the content easily) landing pages for products that we sell. The pages that dropped are the ones that have the fewest inbound links, and don't get much attention on the social media side. Our most important landing pages have also dropped, but just a few spots on page one. This is a first for me. Does anyone think that this is a "lack of freshness" penalty? We are still number one on page one for our brand search terms. Would fresh content give me a shot at getting the pages back up? I'm willing to update them slowly, but before I go crazy, I'm reaching out to the pros here.
Algorithm Updates | | Ticket_King0