Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to save links from an old website when building a new website even if the site map changes?
-
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
-
I've used this Redirection plugin a couple times on smaller sites, makes it about as easy as possible.
-
Great answer Ryan. One more important note, If you also going to change the domain name it is important to let google know about it in google webmasters tools.
-
If its possible to fix the site without altering the directory and URL structure, that's going to be your best option.
However, I'm guessing you're going to be fixing URLs as well, and if that's the case you'll want to use 301 redirects to tell search engines where the content has gone. See http://www.tamingthebeast.net/articles3/spiders-301-redirect.htm
Finally, wherever possible try to get the owners of the sites with backlinks to update their links to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Block Links From Spam sites
can you block links from other websites?ie: links backlinking to your site, causing a high spam score.
Link Building | | Socialdom0 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Best five links to get first for a new website
I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?
Link Building | | highwayfive1 -
What benefit does a site with a low DA get from someone guest posting who links to a site with a high DA?
I'm relatively new to link building and although this may be an obvious question I can't seem to find an answer anywhere even after searching Google.
Link Building | | JoshED0 -
Where to put reciprocal links on my site?
I am starting a link bulding campaign and want to know where to put the reciprocal links on my site. Do i create a new specific Link Page? or do i place them on the pages that i want ranked higher? This is my first question on SEOMoz. Please be kind....:) Thanks
Link Building | | aidanlawlor1 -
Internal Linking for Newspaper Websites
Now, there are a number of do's and dont's when it comes to internal linking, but do those rules apply to news websites that have to interlink relevant news stories, primarily based on their relevancy to the user and the value that they have to provide rather than keeping the idea of page rank sculpting in mind? What's your take on this?
Link Building | | RishadShaikh590