How to control link flow on a webshop

[loevgaard]

I am looking for a best practice link structure for a webshop. Say you run a webshop where the front page should rank for 1-2 keywords and then there are 5-10 categories which are more popular and has a higher profit than the remaining 20-50 categories.

Will it be wise to let the 20-50 categories link to the 5-10 more profitable categories if possible or should the structure just treat all the categories as equal and hence not let any link juice flow from the less profitable categories up to the more profitable categories.

I hope the question is clear enough.

Also if you could share any thoughts on how you structure your webshops it would be great.

Thanks in advance.

[loevgaard]

Thank you very much. A bit of what I expected, but very nice to have it confirmed

[eyepaq]

Hi,

Like in real estate not all properties are equal as importance. So if all properties are under the same ownership selling one will bring more profit if the expense to build it is the same but if in a better area will automaticly cost more.

In my opinion is the same with any e-shop. Even if you have all categories on the same level some will more important then others like you also pointed out. In those cases it make sense to put more effort and also to channel link juice to more important ones.

Personally when I work on e-shops I always split the products and categories on Tirs of importance. And based on those tiers I optimize then and also use those tiers for inner and external link strategies. Deep links from out side are always point to those tier 1 pages.

There is no point in linking to Tier 3 or more from important pages - unless those are related and it make sense for the user flow, funnel to use those. ( visit those pages) .

To sum up, again my personal opinion, is that inetrnal linking is important and there is no point in dealing with all pages in the same way.  if you manage to channel the internal links to more important pages you will get a very huge advantages in rankings with the most important pages.

Hope it helps.