In light of penguin - what are your thoughts on widget based link-building?
-
Hi all,
I thought it would be interesting to see if people's perceptions of widget based link building have changed.
By that I mean - Do you think it's ok to give somebody a tool to use oon their website with a reference to the creator of that tool or will that count as 'manipulative or unnatural' link building?
I'll start the discussion off by saying...
I think this type of link building is ok and legitimate as you are merely referencing the creator of the tool whose widget you are using on your website. My only caveat would be to ensure that the anchor text is not manipulative but relevant.
Looking forward to hearing what you all think about this as I'm sure many people maybe put off by doing this.
-
I would agree 100%. I can't see it being a problem if you are using your brand, you should be able to get credit (and traffic) for your work.
-
If you are going to do it, I would only do it with the link as your url or perhaps brand name. If it causes a massive exact match link profile you risk flagging as manipulaitive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
Link Building Tactic Advice
Today, a link builder contacted us, and in exchange for a link to his site he will be willing to give us a blog post on his sites.. The sites he is willing to give us a Blog post/links on are all around PA 25 and DA 25.. The site he wants us to link to has a DA of 78 Can someone advise us on any positives or negatives. on positing on his lower quality sites in exchange for links to his quality site.. Should we go ahead and partner with them ?
Link Building | | 365ToursSafaris0 -
Do I ditch the link building and risk the drop?
I am currently on top of SERPS but am worried about some of the links being built by my seo company. We add loads of content to the site which I think is fine. We have somebody working on the on page and tech side of things which I think is fine. However I am still paying an seo company which basically builds links for me. Because I am in top spot for many terms I am nervous to turn it off. However I am also nervous that one day I will wake up and we will have been penalized! They do not build many links and they are convinced that google still want to see a varied link profile. If I stop paying then some of the ‘better’ or higher PR sites will no longer have a link to my site and will therefore drop off. We do have a great site with great content so I think we do many things well but I am nervous that these paid for links will be the death of me if I am not careful. The question is do I get rid of the link building and risk the drop? Or is a small amount of links just to keep the link profile looking Ok and not overdoing it the right move? Thanks a lot. Dave
Link Building | | draeseo0 -
Continue Building LInks After You Reach Position
Hi All, Ive been slowly building links to some of my inner pages. Ive finally reached page 1 for a specific keyword search. Should I continue building links to this page so I dont lose position? I have a campaign setup through seomoz to keep track. Thanks!
Link Building | | TP_Marketing0 -
Do you consider it risky to hire outside firms to build links?
Based on what happened to JC Penny do you think there is a significant risk of penalties if you have an outside firm build links for your site? For example they could buy some links and get caught or engage in black hat tactics without our knowledge. Is there anything that can be done to minimize any such risk?
Link Building | | ProjectLabs0 -
Link Building Template
Hi all, I am looking to find an actionable, easy to use, link building template to be used by myself as well as across office/clients. Key subject areas for link building have been defined but I am keen to apply a template to past and future link building opportunities as I build on the link building tactics I have a number of link building targets e.g. form competitor analysis, existing links from websites and looking to reach out to amend their anchor text, prospect websites Does anyone have a good insight into categorising the different link building targets by sector? Many thanks Simon
Link Building | | simonsw0 -
Recommended Link Building Companies UK and Europe
Before everyones pounces on this question and says "You should do your link builidng yourself" please bear in mind there are two people in my team (including myself) to manage multiple websites in 23 countries! Does anyone have any recommendations for quality link building companies in UK or in France, Italy, Germany and Spain? Only quality companies please! SEO agencies will be considered!
Link Building | | TWDCEMEASEO0 -
Link Building Features/Tutorials
I am previewing this software and am getting a little lost in its features. I am really looking for something that will help me identify link prospects, filter out the low-authority domains, and organize this information into an actionable list. Can anyone point me to resources (tutorials, etc.) on how to do that with this software? Which tools should I be using and how can I use them to reach these goals?
Link Building | | Falconberg0