Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Additional Details in Google Places - Should I bother?
I see that the Additional Details I've been inputting in Google Places aren't publishing while everything else is. Why would they offer those fields if they aren't even displayed on the G+ page? Is it recommended to fill them out anyway? dvfWnHP
Image & Video Optimization | | SSFCU0 -
How to keep rankings in Google Maps?
Hi, I know how to get in top 3 listings for Google maps, i ranked my client #1 for
Image & Video Optimization | | Davidmez
pretty competitive keyword that gets about 2000 local searches a month. My client was there for about 3 months or so, but now she doesn't even rank in top 10, But shes number one after maps listings. So my question is how do you keep that rankings once you ranked #1 for maps? All my pages are highly optimized
My Google places page 100% competed and highly optimized
I use twitter every week to build citations What im i missing? Thanks0 -
Old location in Google Places/Google Local
So I started at my company around six months ago. I claimed the company's Google+ page, and have been actively updating it. I also took the step of claiming the company's location in Google Places as well (yes, I know Google is shutting down Google Places in favor of Google+, but I figured it was a logical step to take anyway). Here's my dilemma: the company moved locations 2-3 years ago. That old location is still appearing in Google Places, and it also has its own Google+ page. Is there a recommended way to redirect that old location to our new office in Google Places and Google+?
Image & Video Optimization | | ufmedia0 -
Url in Google Places bulk upload
Hi, I'm preparing a bulk upload for Google Places and have a question about the url of every individual place. The website is structured this was: www.website.com/entrepreneur-X
Image & Video Optimization | | nvs.nim
www.website.com/entrepreneur-Y
... But you can reach every individual entrepreneur like this as well: www.entrepreneur-x.com
www.entrepreneur-y.com
...these URL's redirect to the pages listed above and they use the e-mail address info@entrepreneur-y.com Should I use www.website.com/entrepreneur-X or www.entrepreneur-x.com in the bulk upload? I think it's best using www.website.com/entrepreneur-x because the other url is a redirect. What do you guys think??1 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Google local - is 7 pack really gone
According to a searchengineland post, Google has replaced "7 pack" results. But they are still appearing for local queries. Like for query "pizza restaurant new delhi" ( in Google.co.in ), i can still see 7 pack results. Has local and general search algorithms merged ?
Image & Video Optimization | | seoug_20050 -
Google Places Account Suspended
Hi- I was recently forced to migrate my Google account. After going through the process my Google Places profiles associated with this email was suspended. I've read the quality guidelines and I'm pretty certain that my account was suspended because: --
Image & Video Optimization | | lhc67
Account Email Address: Use a shared business email account, if multiple users will be updating your business listing. If possible, use an email account under your business domain. For example, if your business website is www.google.com, a matching email address would be you@google.com. There seems to be no way to change the email address associated with a Places account. I've pretty much resolved to obtaining emails at the business domain and setting the profiles up again from scratch. Before I do this does anyone have any other ideas? I've posted the question at Google webmaster forums and have only found other similar unanswered questions. Any help would be appreciated. Thank you! LHC0 -
How do I get google to index review sites for Google Places?
Some of our competitors are ranking higher than we are in google places due to a larger variety of review sites. Google is picking up reviews for them on certain review sites such as yelp.com or projectwedding.com. We have a lot of reviews on those sites also, but google is not picking those reviews up for us. I checked and verified that the phone number and address is exactly correct and has the exact same formatting on all the sites, but google still hasn't picked up those reviews for us. I've waited a couple months now and still nothing. Is there anything I'm missing?
Image & Video Optimization | | DanielLowe0