Please Give This Page a Good Ass Kicking
-
This page on my site has a high bounce rate (around 90%) despite being right on point for the search queries that lead visitors to it (i.e. keyword data shows visitors are searching for this information exactly). Also, Google keeps giving the page good placement and it receives a good bit of traffic.
Anyone have thoughts as to why the bounce rate is so high? Feel free to offer candid criticism.
-
As far as answering the question of length of filing time periods, we absolutely do that. I appreciate the feedback nonetheless.
After implementing the content efficiency tool contained in this great bog post: http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/
I was able to see that the average time on the page is almost 3 minutes. Further, I now see why my old getclicky stats (29%) bounce were so low. See this post:
http://getclicky.com/blog/214/why-clickys-new-bounce-rate-is-the-best-in-the-biz
Clicky calculates a bounce as someone who leaves immediately, if a user stays longer than 30 seconds, its not a bounce in clicky. I still plan to implement some of these suggestions (and appreciate the ass kicking), but ironically, the very first comment by designer boutique menswear was spot on. Users read the entire page, it answers their questions and they leave.
-
The "Talk to a Local Bankruptcy Attorney" looks like a banner ad positioned between the title and the text.
Depening upon how deep you are in the SERPs, the visitors will likely have already found a much better answer to the question presented in your title "How Often". The page does not mention the length of the periods where they are prohibitted from filing a subsequent chapter 7, 11, 12, or 13. None of the prohibitionary periods are addressed in the page. Depending upon the keywords your visitors are streaming in on, the title appears deceptive or the page is not helpful.
Way too many links. And, the links are so short, I doubt a reader would find them descriptive or useful.
My .02 Drachma (or Euro)
-
Hi,
My suggestions would be:
- "Article Provided by Moderator" - this doesn't look good. At least give the article an author or at the very least name it something generic like "National Bankruptcy Forum"
- The "Talk to a Local Bankruptcy Attorney" banner I immediately skimmed over. If this is your main call to action and you want people to fill in their details - improve this banner. Condense the 2 lines of text in to one, clear sentence of 5-7 words. Improve the image (perhaps have a picture of an attorney, but do NOT use generic cheesy customer service type images you find plastered all over the net). Also- try a different button colour, it's too similar to your header and the "Ask Question" button below. I don't think it looks good repeated down the bottom of the page either. If you are going to have it down the bottom, have it as a secondary call to action. It just looks spammy having the same banner twice.
- Fix the "How often can you file bankruptcy/" text under the image of the court house
- The text looks spammy. There are way to many text links (one of which has poor anchor text of "ankruptcy discharge". I would have a clear navigational menu to these links in the right hand side where the Recent Questions section is. E.g "More Information". You need to break up the text more with relevant images. Also, add a space between the last sentence of a paragraph and the subheading below, this will give a little bit of whitespace and make it more readable.
- I'm not sure of the Ask an Attorney section. Ask an attorney what? About bankruptcy, about my drink driving offence? I don't think it's clear enough what you want people to do here.
Above all, test test test.
Try some of these A/B testing tools:
http://visualwebsiteoptimizer.com/
www.google.com/websiteoptimizer
Hope this helps!
-
My first, 10 second response - I don't know where I'm supposed to look.
(and I waited and clicked to a few other pages, hopefully it might help your bounce rate )
-
Phil, thanks for the feedback and taking the time, no offense taken at all. I am definitely going to incorporate some of these suggestions.
-
I'm only being so direct because you asked for a good ass kicking which makes me think you're great at receiving feedback :). Here are my unfiltered, stream-of-conscious thoughts:
- This site reeks of spam to me. I realize it's not (and it actually has good content), but my first thought was SPAM. As a user, I would've gone back to the search engines after just a few seconds.
- I think it looks like spam because the "Talk to a Local Bankruptcy Attorney" banner looks like an ad and breaks up the headline from the copy. Also, the caption has a typo (which is one of the first things I see) and the copy is riddled with links. Plus, the fact that comments aren't allowed makes me think that maybe an actual person didn't write this.
- What do you want someone to do after reading this? It's not clear to me. Even if this page perfectly answered my question, I don't think I'd click anywhere to go somewhere else on your site.
- To add legitimacy, I suggest adding a picture and bio for the author. Perhaps link to some of his other work?
- What's the point of the "Recent Questions" on the right? It seems to give no value to me as a user, and really contributes to the page looking cluttered and non-genuine.
Alright, I hope this helps!
-
Thanks. Traffic is national, and mostly search driven. We get about 25,000 monthly unique visitors to the site.
-
I think its worth mentioning that the side module merges with the content to much try making it blue.
Phone number + login + google plus needs to be reworked i would make that phone number big
And if you want people to actually read the content get rid of mist the links if you want people to talk to a local attorney try a better call to action
Also is the traffic local, national or international cause we get local traffic for legal stuff bouncing at about 40%
I would take each suggestion and do just 1 at a time & see if it helps
-
Thanks for the candid feedback. Good suggestions.
-
I felt a sense of immediate text overload upon visiting. I think you need to break up the copy in a more attractive way.
-
Agree, Call to action is not clear - also design is "blah" with no real thought for UX.
There are WAY to many links in content - thus making it look spammy and affecting readability
No Design formatting (or care taken) in the content making, it all run together and look like word vomit.
Picture of the guy in right hand corner is a bad pic, off center ect (does not instill the fact that you care or give me trust you are reputable)
You said kick it in the A&*
-
Maybe its just because once you have read that page, the user doesn't feel the need to go any further and clicks off?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to analysis Product List position in Analytic for 2nd Page Clicks?
Hi All, While implementing Product list position when user move to 2nd page then position again start from 1st position so how I will know in google analytic that 1st Position clicked from 1st page, 2nd page, 3rd page etc and same way how do i know if page is sorted with highest or lowest price? I am talking about given below position. dataLayer.push({ 'ecommerce':{ 'currencyCode':'EUR', // Local currency is optional. 'impressions':[ { 'name':'Triblend Android T-Shirt', // Name or ID is required. 'id':'12345', 'price':'15.25', 'brand':'Google', 'category':'Apparel', 'variant':'Gray', 'list':'Search Results', 'position':1 }, Regards, Mitesh
Reporting & Analytics | | Arnold30 -
I have to delete old thankyou page configuration?
Currently i am tracking thank you page conversion via google tag manager by doing following configuration in tag manager :- "Page URL Contains thankyoupage.html" But now i am implementing Enhance Ecommerce with tag manager with following configuration : - Custom event - "Event equals Transaction" I have test at staging level conversion working fine. But i have only one doubt that now I am implementing Enhance Ecommerce with tag manager so i have to delete old tag configuration right? i.e. "Page URL Contains thankyoupage.html"
Reporting & Analytics | | varo0 -
How do I set up goals in analytics to track the sales funnel when several pages of the steps required to checkout have the same url?
I have found this in Google Analytic but it makes no sense to me - is there are better resource which explains how you do this step by step ( or a good video perhaps?) Identical URLs Across Multiple Steps In some situations, the URL does not change across a sequence of activity. For example, a sign-up process might have the following URL path: Step 1 (Sign Up): www.example.com/sign_up.cgi Step 2 (Accept Agreement): www.example.com/sign_up.cgi Step 3 (Finish): www.example.com/sign_up.cgi To track visitors' progress through a funnel with the same URL for each step, modify the tracking code to create a virtual URL for each step in the sequence that you want to track. For details on how to use this in your tracking code, see Virtual Pageviews in the _Asynchronous Migration Examples_guide, which shows how to do this in all versions of the tracking code. The following example shows how you might fabricate 3 URLs using the asynchronous tracking code: _gaq.push(['_trackPageview', '/funnel_G1/step1.html']); _gaq.push(['_trackPageview', '/funnel_G1/step2.html']); _gaq.push(['_trackPageview', '/funnel_G1/step3.html']); You would then define your funnel and goal URLs using the ones you created in the tracking code modifications.
Reporting & Analytics | | pookiepro0 -
What does "on first page" mean in seomoz ranking reports?
Hi - When reports here show numbers of keywords appearing "on first page", there must be some implicit assumption made about the number of results listed per page. 1. Can anyone tell me what that assumption is? Is it 10? 20? 2. What about universal results Local links? If the answer to number one is, for instance, 20 results per page, then are there any assumptions made about the number of universal results Local links included? I'm just trying to understand what the reports mean. Thanks, Tim
Reporting & Analytics | | tcolling0 -
Should I delete a page that gets search traffic, that I don't care about?
I have a page on my site that consistently gets traffic, every month. Googlers seems to love it. But I don't like it at all. Webmaster tools shows that google allows us a certain number of search impressions each day. - it flatlines, they are limiting the impressions we get. We also getthe same number of clickthroughs each day. So my question is for anyone who has this same experience, who may have experimented by deleting a page you don't care about. Did you just lose that number of clicks each day or did other pages on your site get displayed and clicked through instead?
Reporting & Analytics | | loopyal0 -
Will Bing/Google's engine index a page that has only been on social media?
Will Bing's engine index and rank a page that has only been seen on social media and has no inbound links? Will Google's? Are inbound links absolutely required to get a page indexed and ranking and getting traffic? If unknown, how would you go about testing this?
Reporting & Analytics | | SarahGoliger0 -
How Can a Page Have More Unique Pageviews than Total Pageviews?
The question and the attached image say it all... how is this possible? 2v1uo8w.jpg
Reporting & Analytics | | glennfriesen0 -
Export all links on page with anchor text
As the question says really. Is there a tool that will export all the links on a page and anchor text related to those links into Excel? Thanks.
Reporting & Analytics | | RikkiD220