Break-up content into individual pages or keep on one page
-
I am working on a dental website. Under menu item "services" lists everything he does like..
Athletic Sports Guards
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities.Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns.
Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions.
Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning.Nitrous oxide for your Comfort
Would it be better to break these services up into individual pages? I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page.
I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1!
Suggestions?
-
Thanks:)
-
Solid advice Miriam - well done
-
Hi Bob,
I agree with the advice others are giving you. Definitely, break these topics up into individual pages. While not every page may not be a highly searched for term, I've done copywriting and Local SEO for dental practice clients and I know that many terms related to dentistry are real winners.
You'll want to start with a session or keyword research for each page, and create an article of 400-600 words in length, fully describing the benefits of each service. FAQs the dentist has noticed his patients have asked are a help in this. For example, if the dentist offers Sleep Dentistry, what has he noticed his patients most frequently ask about it? What are their concerns? Do they need someone to drive them home after the appointment? Are there any medications they shouldn't be taking if they go with this option? Can they eat the day of their appointment? And focus on the positive...how will this service allay their fears?
Be creative and you may well end up with articles that exceed 600 words...I often find that. And don't forget the dentist's geo keywords, too. Those are important!
If the dentist is willing to invest in really good copywriting, he will be greatly strengthening his ranking potentials for many terms, as well as offering very helpful information to his current and prospective clients.
Miriam
-
In this scenario, would I try to rank the abbreviated page? Guess I really shouldn't because it would compete with the individual pages?
-
If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.
-
Absolutely go for individual pages. Find the best keyword for each service based on search volume/competition and add the keyword into the page title & meta details aswell as the URL (yourURL/Digital X-Rays for example).
Content is king here so make sure each page has a great and well written article.
-
If you have the content to do it, go for it! Depending on your market you may find some long-tail opportunities when doing your keyword research.
As for the Services page itself, you'll have lots of relevant, summarized content; so shoot for your top-level keywords here. "dental services in <city>", "dentist in <city>", etc.</city></city>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too Many On-Page Links
If a page has more than 100 links, rather than splitting up the page into multiple pages, is it ok to use name="robots" content="noindex, follow" />? The page in question lists links to articles so the page itself isn't that important to appear in serps, but the articles are the helpful content pages: www.ides.com/articles/processing/injection-molding/
On-Page Optimization | | Prospector-Plastics0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
Archive of content
Hi there, I have recently joined a company to look after the e-marketing side of things, anyway the company I work for have been writing articles for a website that they own for over 2 years, probably about 200 or so unique articles on that website, however over the past year or so there has been no contribution to this site and was wondering if it would be worthwhile transferring these article over to our blog?, as this is where all the attention is in terms of marketing etc Kind Regards,
On-Page Optimization | | Paul780 -
Duplicate content - what to do?
Hi, We have a whole lot of articles on our site. In total 5232 actually. The web crawler tells me that in the articles we have a lot of duplicate content. Which is sort of nonsense, since each article is unique. Ah, some might have some common paragraphs because they are recurring news about a weekly competition. But, an example: http://www.betxpert.com/artikler/bookmakere/brandvarme-ailton-snupper-topscorerprisen AND http://www.betxpert.com/artikler/bookmakere/opdaterede-odds-pa-sportschef-situationen-pa-vestegnen These are "duplicate content", however the two article texts are not the same. The menu, and the widgets are all the same, but highly relevant to the article. So what should I do? How can i rid myself of these errors? -Rasmus
On-Page Optimization | | rasmusbang0 -
Duplicate Page Title
Hi Guys, First off, it's an honour to be a part of this awesome community. I'm using WordPress and getting top 3 rankings for great keywords and I'm very excited, however my page titles are in this format "keyword optimised title here - site name here" eg: "This is my keyword - this is the name of my blog", "This is another keyword - this is the name of my blog", "This is a longtail keyword - this is the name of my blog" SEOMoz is reporting errors because of duplicate page title tags due to the "this is the name of my blog" being in every page title. Will this hurt my rankings? Thanks in advance and keep up the great work! Cheers, Troy.
On-Page Optimization | | TroyDean710 -
Duplicate page title and content
Hello, I have an ecommerce store where we offer many similar products, and the main difference could be the color or memory storage. Due to this reason my main problem appears to be be duplicate page title and content. What is the best way to correct this issue? I cant make them different neither. I always include this particular difference in title or description. I guess it is not enough? any way to fix it? thanks!
On-Page Optimization | | tolyadem10 -
What is the best solution for printable product pages (duplicate content)?
What do you think is the best solution for preventing duplicate content issues on printable versions of product pages? The printable versions are identical in content. Disallow in Robots.txt? Meta Robots No Index, Follow? Meta Robots No Index No Follow? Rel Canonical?
On-Page Optimization | | BlinkWeb1 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0