Break-up content into individual pages or keep on one page
-
I am working on a dental website. Under menu item "services" lists everything he does like..
Athletic Sports Guards
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities.Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns.
Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions.
Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning.Nitrous oxide for your Comfort
Would it be better to break these services up into individual pages? I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page.
I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1!
Suggestions?
-
Thanks:)
-
Solid advice Miriam - well done
-
Hi Bob,
I agree with the advice others are giving you. Definitely, break these topics up into individual pages. While not every page may not be a highly searched for term, I've done copywriting and Local SEO for dental practice clients and I know that many terms related to dentistry are real winners.
You'll want to start with a session or keyword research for each page, and create an article of 400-600 words in length, fully describing the benefits of each service. FAQs the dentist has noticed his patients have asked are a help in this. For example, if the dentist offers Sleep Dentistry, what has he noticed his patients most frequently ask about it? What are their concerns? Do they need someone to drive them home after the appointment? Are there any medications they shouldn't be taking if they go with this option? Can they eat the day of their appointment? And focus on the positive...how will this service allay their fears?
Be creative and you may well end up with articles that exceed 600 words...I often find that. And don't forget the dentist's geo keywords, too. Those are important!
If the dentist is willing to invest in really good copywriting, he will be greatly strengthening his ranking potentials for many terms, as well as offering very helpful information to his current and prospective clients.
Miriam
-
In this scenario, would I try to rank the abbreviated page? Guess I really shouldn't because it would compete with the individual pages?
-
If there are 35 services, I'd group them eg Imaging Services which lists the brief description for each individual service as per your example ie digital imaging and digital xrays, each line has a "click here for more info" link and that link takes the page visitor to individual service pages. As the two previous respondents have mentioned, each individual page is expanded with all your competitive keywords included in the content.
-
Absolutely go for individual pages. Find the best keyword for each service based on search volume/competition and add the keyword into the page title & meta details aswell as the URL (yourURL/Digital X-Rays for example).
Content is king here so make sure each page has a great and well written article.
-
If you have the content to do it, go for it! Depending on your market you may find some long-tail opportunities when doing your keyword research.
As for the Services page itself, you'll have lots of relevant, summarized content; so shoot for your top-level keywords here. "dental services in <city>", "dentist in <city>", etc.</city></city>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
Duplicate content
Are images considered duplicate content too? Example:
On-Page Optimization | | BridalHotspot
I've got a size chart on each my lingerie pages. All written content is unique but I'm using the same chart for all those pages.0 -
Archive of content
Hi there, I have recently joined a company to look after the e-marketing side of things, anyway the company I work for have been writing articles for a website that they own for over 2 years, probably about 200 or so unique articles on that website, however over the past year or so there has been no contribution to this site and was wondering if it would be worthwhile transferring these article over to our blog?, as this is where all the attention is in terms of marketing etc Kind Regards,
On-Page Optimization | | Paul780 -
Duplicate Page Content Issue
For one of our campaigns, we have 164 errors for Duplicate Page Content. We have a website where much of the same content lives in two different places on their website. The information needs to be accessible from both areas. What is the best way to tackle this problem? Is there anything that can be done so these pages are not competing against one another? If the only solution is to edit the content on one of the pages, how much of the content has to be different? Is there a certain percentage to go by? Here is an example of what I am referring to: 1.) http://www.valleyorthopedicassociates.com/services/foot-center/preventing-sprains-and-strains 2.) http://www.valleyorthopedicassociates.com/patient-resources/service/foot-and-ankle-center/preventing-sprains-and-strains
On-Page Optimization | | cmaseattle1 -
Duplicate Content
What I can do to avoid the duplicate content on the index and in the categorys, I cant block my categorys, cause are pages with big autorithy, so what i can do ?
On-Page Optimization | | nafera20 -
Duplicate page content errors
Site just crawled and report shows many duplicate pages but doesn't tell me which ones are dups of each other. For you experienced duplicate page experts, do you have a subscription with copyscape and pay $.05 per test? What is the best way to clear these? Thanks in advance
On-Page Optimization | | joemas990 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920