Getting a link from a blog on every page querying what OSE is suggesting

[RankStealer]

Hi Guys

My client has been offered a link from someone within their industry on their blog. The blog has 20 categories and multiple (hundreds if not more pages within each category). The owner of the website has said that would be happy to give my client a link on each of their pages (including their homepage).

They have done this for another couple of people who they like before, so I typed these domains into OSE and noticed that for each page it shows a link and also the page authority.

Domain Authority of this blog giving the link is 71

Home Page PA - 76

About us PA - 60

it goes on.........the least PA being shown is 52 so lets for arguements sake say the other 18 or say categories are PA of 52 too.

My question is surely the OSE is not accurate to imply that my client could be passed page authority from 18 categories at 52 each + home page of 76 + about me page of 60?

Hopefully you understand the point I'm trying to make

[RankStealer]

Thank you guys I think that gives me enough info  to make an informed decision!

[Cyrus-Shepard]

Hi Nicola,

Without getting into the "secret sauce" of Linkscape (which I don't even know) it's safe to say that sitewide links from the same domain don't pass the same page or domain authority to their target as an equal number of links from different domains.

That said, each sitewide link would, technically, pass a small amount of MozRank (similar to PageRank) to the target.

But Alan's most is most important. Sitewide links, although natural, can be dangerous. This is especially relevant since the recent Penguin update, which many believe targets over-optimized anchor text. I've personally seen sites drop in rankings after recieving a juicy, exact-match anchor text duplicated site-wide in the sidebar of a blog. And this was long before Penguin.

If you gave me the choice between 1000 sitewide links or just one contained somewhere in a paragraph of text, even on a low-authority page - I'd almost always choose the single link.

This WhiteBoard Friday may explain a little more: http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday

Hope this helps. Best of luck with your SEO!

[AlanBleiweiss]

More important than Moz data is what the impact would be of getting thousands of links from one domain from an SEO perspective.

When you get a link to a site, the "natural" type would be one link, or a couple, unless all the links are coming from a site where you are an author and those links are sometimes within content but always within author bio boxes.  (and those are only links to an author's site, NOT using any type of SEO keywords not specific to the author, if even THEY are going to have real value).

Getting hundreds, or worse, thousands of links from one source is typically not otherwise "natural".  It instantly gives the appearance of being bought/paid for.

While some sites can get away with that under some circumstances, if you look at it from an SEO best practices perspective, it's dangerous, now more than ever.  So I would SERIOUSLY consider recommending that your client turn such an offer down.  The risk is probably not worth the total value even if you did get such high weight based on Moz reports.