How to Track Google Local Places in Google Analytics?

[VivaArturo]

I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places.

Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics

Thanks

Arthur

[VivaArturo]

Thanks Mike that is excellent news

[mikecp]

Actually, Google will shorten the displayed URL to just the domain, regardless.

When the user hovers over the URL they can see the tracking parameters, and when they ultimately land on the page, the URL bar will include your tracking parameters.

[VivaArturo]

Thanks Mike, this makes sense but then this means that the web address in google local places that people see will be http://www.example.com/?utm_source=google&utm_medium=organic&utm_campaign=google-local

is this correct?

[mikecp]

While it may be possible to sniff the full referrer from Google referrals to find a unique portion of the URL that applies only to Google Places, it's not a future-proof plan. Google could change it at any moment. They've done it before with Google Images.

Your best bet is to alter the URL you've submitted to Google Places to include utm parameters.

You can use the Google URL builder to use whichever parameters you'd like, but I'd suggest changing your submitted url to:

http://www.example.com/?utm_source=google&utm_medium=organic&utm_campaign=google-local

Then you'll find all of your Google Local/Places traffic in the campaigns reports in GA.

[Khem_Raj7]

I also have the same query