Article submission, and how to build backlinks for Ecommerce? [HELP]
-
Hi guys,
I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first?
How does it work?
Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories.
I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
-
ezine et al are much less effective nowadays. its all about going for articles on quality sites that aren't easy to get on. ANYONE can get an article on ezine and similar sites.
-
-
Do Press Releases
-
Build Infographics and share them on Twitter, facebook, google plus and pintrest
-
Submit Guest Post
-
Create video content of your products and share it to sites likes youtube, vimeo and etc, and if you can give a voice over product description in the video it would be great.
-
Use Tools like OSE and check where your competitors are getting linked from and try to get linked from those sites. If the sites are spammy, don't get linked with them
Best of Luck..
-
-
I think that you answered your own question,
If there is a doubt there is no doubt..Here are some practical tips for contnet link bulding:
1. create usefull articles - not the boring same old things that everyone are doing. dig in and reaserch to find out what users really want and then give it to them.
2. publish your content in one (!) resource - make sure that it is original and not copyed (especially not from your own website) - you can use copyscape.com for that.
3. after your article is live on the web you should link to it from tweeter, facebook, bookmarks, forums and other articles you publish later on. If your article is really good you can also contact blogers to write or mention it.
4. link to inner pages (products?) - not just your home page.
The bottom line is that you can not get high quality links with low quality work - you really need to put the effort in to it.
Good luck!
-
With posting to multiple article sites, just make sure you post under the same author name. That way you wont be viewed as duplicating content.
The effectiveness of this kind of linking isn't that great though, your better off putting great content on your own site and making sure its shareable on sites like Google plus and Facebook.
Is their any way on your site of adding articles to a page that then pulls in the items you have for sale based on the article? That way at least you would have a relevant landing pages for linking to.
-
to be honest Ezines are going to yield smaller results, you really only want to target the big ezine websites which are high quality and indexed by Google news.
In regards to what other strategies you should use to build backlinks for your ecommerce site some good posts can be found here:
http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
http://backlinks.com.au/15-ways-to-build-backlinks-post-google-penguin-update/
I would look at using more of the above methods over lower quality article submissions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fred Update & Ecommerce
Hi I wondered if there had been any other insights since March about the Fred update or any other Google update? I don't think we were hit by Fred but in March we dropped out for a lot of keyword rankings, I just cannot pinpoint why. We are an ecommerce site, so some of our product/category pages don't have a huge amount of written content. We might have a couple of extra backlinks to disavow, but nothing major. Does anyone else have any insights? Thanks!
White Hat / Black Hat SEO | | BeckyKey1 -
Red Square SEO Backlinking Service. Does Anyone Have Any FeedBack On Them?
Ive done quite a bit of research and I'm strongly considering using a back linking service to speed up my rankings. The one I found to be the best is Red Square SEO, do any of you guys have any feedback on them? Heres their website. http://www.redsquareseo.net
White Hat / Black Hat SEO | | Voltron0 -
Backlink an article thats already on the web
Hey Mozers, Just wondering I noticed a few sites show "this article first appeared on domain.com" if there has been an article published on another site and is now publsihed on ours, how do we create a backlink to say it had first appeared on "domain.com" Any advice would be much appreciated Thanks
White Hat / Black Hat SEO | | edward-may1 -
The purpose of these Algo updates: To more harshly push eCommerce sites toward PPC and enable normal blogs/forums toward reclaiming organic search positions?
Hi everyone, This is my first post here, and absolutely loving the site and the services. Just a quick background, I have dabbled in SEO in the past, and have been reading up over the last few months and am amazed at the speed at which things are changing. I currently have a few clients that I am doing some SEO work for 2 of them, and have had an ecommerce site enquire about SEO services. They are a medium sized oak furniture ecommerce site. From all the major changes..the devaluing of spam links, link networks, penalization of overuse of exact match anchor text and the overall encouraging of earned links (often via content marketing) over built links, adding to this the (not provided) section in Google Analytics, and the increasing screen real estate that PPC is getting over organic search...all points to me thinking on major thing..... That the search engine is trying to push eCommerce sites and sites that sell stuff harder toward using PPC and paid advertising and allowing the blogs/forums and informational sites to more easily reclaim the organic part of the search results again. The above is elaborated on a bit more below.. POINT 1 Firstly as built links (article submission, press releases, info graphic submission, web 2.0 link building ect) rapidly lose their effectiveness, and as Google starts to place more emphasis on sites earning links instead - by producing amazing interesting and unique content that people want to link to. The fact remains that surely Google is aware that it is much harder for eCommerce sites to produce a constant stream of interesting link worthy content around their niche (especially if its a niche that not an awful lot could be written about). Although earning links is not impossible for eCommerce sites, for a lot of them it is more difficult because creating link worthy content is not what eCommerce sites were originally intended for. Whereas standard blogs and forums were built for that exact purpose. Therefore the search engines must know that it is a lot easier for normal blogs/forums to "earn" links through content, therefore leading to them reclaiming more of the organic search ranking for transaction and non transaction terms, and therefore forcing the eCommerce sites to adopt PPC more heavily. POINT 2 If we add to the mix the fact that for the terms most relevant to eCommerce sites, the search engine results page has a larger allocation of PPC ads than organic results (above the fold), and that Google has limited the amount of data that sites can see in terms of which keywords people are using to arrive on their sites, which effects eCommerce sites more - as it makes it harder for them to see which keywords are resulting in sales. Then this provides further evidence that Google is trying to back eCommerce sites into a corner by making it more difficult for them to make sense of and track sales from organic results in comparison to with PPC, where data is still plentiful. Conclusion Are the above just over exaggerations? Can most eCommerce sites still keep achieving a good percentage of sales from organic search despite the above? if so, what do the more niche eCommerce sites do to "earn" links when content topics are thin and unique outreach destinations can be exhausted quickly. Do they accept the fact that the are in the business of selling things, so should be paying for their traffic as opposed to normal blogs/forums which are not. Or is there still a place for them to get even more creative with content and acquire earned links..? And finally, is the concentration on earned links more overplayed than it actually is? Id really appreciate your thoughts on this..
White Hat / Black Hat SEO | | sanj50500 -
Please Help- Confusion about how to Avoid Keyword Self-Cannibalization and Keyword Stuffing
I am pretty much a rookie when it comes to the SEO game and to be completely honest SEO is really confusing. I just recently started using MOZ and I was looking at my On-Page report and I saw that I needed to correct some “Avoid Keyword Self-Cannibalization” errors. So I looked at the error and the fix. Here is what MOZ gave me. Cannibalizing link "How to make a fake diploma", "How to get a fake diploma", "Making a Fake High School Diploma", "Fake Diploma Template", and "Framing your fake diploma" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. This error is for my Hompage(http://www.fake-diploma.com) for the keyword Fake Diploma. My understanding is that for Self-Cannibalization to occur I would have to have a link on this page pointing to another page using "Fake Diploma" as my anchor text since I want this page to rank for Fake Diploma. I do have the right hand sidebar which contains my most recent posts and some of my titles do include Fake Diploma. How to make a Fake Diploma
White Hat / Black Hat SEO | | diplomajim
Fake Diploma Template
Framing your Fake Diploma
To me theses are separate longtail keywords. While they do include Fake Diploma in them I thought theses were fine because they are not an Exact Match to each other nor are they an Exact Match to “Fake Diploma”. Am I wrong about this? Secondly I reached out on another Forum trying to get a better understanding of this and just got even more confused. I was told that I am also Keyword Stuffing and could be penalized. They said because I have Fake Diploma in most of my article titles that I am Stuffing Fake Diploma. I am in a Niche Market and of course most of my titles include Fake Diploma because that is what my entire site is about. I used the Google Keyword Tool and searched Fake Diploma and it gave me a list of about 79 related keywords like: Make a Fake Diploma Online
Create a Fake Diploma
Fake Diploma Software This is just a few of the many that I have. I thought the best way to rank for a keyword was to actually write a post about that Keyword and use it as the title of the article. I am not over using the Keyword in the actual article and I maybe have a Keyword density of about 2-5%. I thought Keyword Stuffing was where you actually used the Keyword like 50 times and also just added random Keywords to the article that did not belong. Please help me with any insights you can offer. I feel like I am doing all of this completely wrong.0 -
Please help? unique penguin problem with a blogger template
**Can any one help? The problem: **There is a free blogger template on this site http://btemplates.com/2012/blogger-template-crystalweb/ that has a anchor text link to our site using the keyword "wholesale" in the footer, that is the main course of our site being hit with a penguin penalty.**The story so far:**On the 24th April our website dropped out of the serps for our main keywords, traffic has been down 90% ever since, we are a small family run business that relies on the inter-net and goggle for our site to work. Goggle organic serps is about 30% of our turnover and have already had no choice to let 3 people go, problem now is we are left with Me, my Dad and Mum, Both my Brothers and nephew and my wife and my brothers wife so unless we can turn this around I can see us going bankrupt.**What I have done so far:**After the 24th I have learnt a lot about S.E.O , and managed to remove 99% of all bad/spammy links and have now come to a dead end. I have been promoting what we do as a company and promoting our blog over the last 4 months and also built a great twitter/facebook following with lots of re-tweets and shares which we have made some good sales from. We have re-designed most parts of our website and managed to up the conversion rate by 300% We have worked on all aspects of our website to make sure we have little/no duplicate content , have worked on ways to speed up the site and fixed most dead links/404 problems.<var id="yiv904548185yui-ie-cursor"></var>**Now onto our main problem:**After a few weeks of removing links I found a blogger page that kept coming up with the same link, after some detective work I found the template was originally designed by http://www.deluxetemplates.com/ after a few emails we found out that someone paid deluxetemplates to add the link to the site, I'm guessing it was a S.E.O. company we used for 2 years, but they did not admit to this and could not help. A guy called Klodian from deluxtemplates was really helpful and helped remove from his site, also he agreed to a cost of $250 to remove all the pictures on his server to force the blogger's to update, this is what the template from deluxtemplates now looks like vozconuncion.blogspot.co.uk .Now this was only helping fix this issue a small bit as a different site called btemplates also used the template and added it to there website as a free download and hosted the template pictures on there servers. I have emailed a few times, I have sent them twitter messages and also added messages to lots of there templates on there site in the hope they can help, I have also contacted the owner directly on his goggle+1 page but no reply. This template is being downloaded once or twice a day, with no way to get hold of the blogger's using it. As a last resort I offered the owner $1000 to help me remove the template but still no luck.Does anyone have any ideas how to resolve? we are willing to pay to resolve this and will do what ever needs to be done.Thank-you for taking the time to read.Karl.
White Hat / Black Hat SEO | | wcuk0 -
I've done some link building on my website... why is google showing this?
Hi guys, it seems Google is going crazy as always, basically sometimes i'm ranked first page sometimes i'm not there, not sure if it's because of my link building and Google is indexing the links. At the moment in IE i'm top 3-4 for this keyword however the Title tag is not what I set it to be it's basically taking the product name then adding something after it. (I know google sometimes changes to what they want if they feel its more relevant but it isn't in this case) Not sure if this is normal for my keyword to keep appearing then dissapearing in Google. I noticed in FF my keyword isn't there but in IE it is. I've logged out of my Google account deleted all history/cookies etc. Even checked on my friends computer. Hope this makes sense and i'm not going crazy!
White Hat / Black Hat SEO | | InkCartridgesFast0 -
Is it negative to put a backlink into the footer's website of our clients ?
Hello there ! Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop". But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ? What is the best practice for a lasting SEO ? I hope you understand my question, Thnak you in advance !
White Hat / Black Hat SEO | | mywebshop0