Example of a service site using 100% white hat tactics in a competitive niche
-
Could someone show me an example of a service site that is using 100% content generation/brand building tactics in a boring niche? such as plumbing/electrical/movers, etc. All I see are paid nav/footer links, profile spam, directory submissions etc ranking in every niche. I'm looking for a specific example. Any site will do.
-
Keri
That's a pretty amazing example of using locally sourced content to create unique pages for each city/state and to build local trust.
-
I'd also check out Meathead Movers at http://www.meatheadmovers.com/. I can't speak for all of their tactics, but I know one thing they do is create local content for many of their areas. For example, the Santa Maria page (which is my hometown) http://www.meatheadmovers.com/movers/santa-maria.aspx includes a video they shot about Santa Maria style BBQ, information about the city in their own words, resources, etc.
They sponsor local athletics, especially at Cal Poly, and also work with the battered women's shelters to help move women out of bad situations for free. I don't know if they get any links from this, but it's something that they could go after that would be very natural.
I'm not affiliated with them, beyond using them as a case study for a blog post and talk about negative keywords earlier this year, and having read about them in the local paper when I still lived in the area.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up a separate site for link building
We are jump starting a link building campaign for a personal injury law firm. We're planning on doing things right with earning links to content people will actually want to share, sponsoring local events, etc. We're a little worried that some good opportunities could be missed due to the fact some people have assumptions about personal injury lawyers and would be hesitant to link to us simply because of our injury, regardless of what we're trying to share/promote. One solution we're considering is creating a foundation associated with the firm that supports relevant causes and provides the public with educational resources. That might get over our branding hurdle a bit. We've also discussed setting up a separate site for the foundation and actually building links to it rather than our main site, then linking the foundation site to our main site. The hope would be that we could get more links to the foundation site and it would in turn pass on link juice to our main site. My concern is whether this strategy makes any sense. We'd be putting good content on this foundation site rather than our main site. How much link juice would actually be passed on to our main site in this case? Would so much be lost that it would negate the whole purpose?
Link Building | | LeeAbrahamson1 -
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
Free PR Sites
Is it advantagous to post to PR sites such as this one: http://www.i-newswire.com/fitness-professional-online-launches/218349 I've seen posts like these on several sites - same post on multiple sites. I'm wondering if it's even worth having them on one, or multiple. Thoughts?
Link Building | | DougHoltOnline0 -
Open Site Explorer
Open Site Explorer has a link profile for my web page twice. pensacolarealestate.com and www.pensacolarealestate.com/ I don't know if I am getting the link juice from the weaker of the two (pensacolarealestate.com). If I am not, I desperately need it. I am ranked 3rd on my SERP which I have always ranked 1st. I need to go back to one asap. Please help me guys 🙂 I need as much of an explanation to accomplish my goal as you can muster! Get this solved and I will be a subscriber after my free period (lol).
Link Building | | JML11790 -
How do you use anchor text post Penguin?
I have a client with several businesses within the same industry - Each of these businesses have their own websites. So, I have a few questions with this in mnd: **When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page? And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses? **When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links? I want to make sure I am not over linking - help? thanks a lot
Link Building | | BenjaminDonley0 -
Does Google use link CTR as a factor?
Been wondering for a while if Google might be using CTR of links pointing your site? Anyone run any tests or have any clues?
Link Building | | Crunchii0 -
Strengthening my personal coaching site
Hello, My domain for my personal coaching site is my name bobweikel(dot)com and I think this is weak for all of my keywords, but I'm sticking with it. What's some of the easiest way I could gain strength with national keywords so that people will pursue phone coaching with me, terms like nlp coach wealth and success coach wealth coach personal coach life coach I know that these are varying greatly in competitiveness. Thanks!
Link Building | | BobGW0 -
How do you find out what (and when) new websites are linking to your site?
I may be missing the obvious here, but is there any way (a programme or site) of seeing what new links come into your site? Obviously as anyone who works in SEO, I like to see which links we have got with the work we put in contacting webmasters, etc. But is there a better way than just manually looking through ALL the links? Any help will appreciated.
Link Building | | Weerdboil0
