Did Google just give away how Penguin works?
-
At SMX during the You&A with Matt Cutts, Danny asked why the algo update was called Penguin. Matt said:
"We thought the codename actually might give too much info about how it works so the lead engineer got to choose."
Last night Google released their 39 updates for the month of May. Among them was this:
"Improvements to Penguin. [launch codename "twref2", project codename "Page Quality"] This month we rolled out a couple minor tweaks to improve signals and refresh the data used by the penguin algorithm."
Whoa, codename twref2 for Penguin improvement? Is this giving us an insight about how it works? I would guess the ref2 means second refresh perhaps. But tw I am not sure about.
What do you think? Is there a hidden insight here?
-
Matt's statement also implies the changed the codename and/or didn't release the internal codename, so it's really tough to say. Even publicly, they called it the "Webspam update" prior to "Penguin".
-
I suspect that's just Penguin 1.1 - you could look to the previous month's highlights for Penguin 1.0 - two stand out, IMO:
Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better.
Improvements to how search terms are scored in ranking. [launch codename "Bi02sw41"] One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.
The first one is obviously related to Penguin, hard to say on the second. Codename "Spam" isn't exactly telling us much we don't already know
-
Using my Matt Cutts decoder ring (mailed in 20 box tops off Google O's cereal to get it) it says the codename stands for "Test Webmasters: Resistance Engagement Fun".
This is version 2.0.
See? We've just solved Penguin!
-
I'm guessing the T in tw could be term, text, title, time or trust. Those are common t words in SEO.
The W could be whois, whitehat, wordpress, wall, web, widget.
Just trying to get some ideas out there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
Google Panda July 2016
Hi Does anyone know what impact the recent slow Panda roll out may have? Obviously content, but would it perhaps include engagement/user behaviour factors regarding your on page content too? Thanks
Algorithm Updates | | BeckyKey0 -
US domain pages showing up in Google UK SERP
Hi, Our website which was predominantly for UK market was setup with a .com extension and only two years ago other domains were added - US (.us) , IE (.ie), EU (.eu) & AU (.com.au) Last year in July, we noticed that few .us domain urls were showing up in UK SERPs and we realized the sitemap for .us site was incorrectly referring to UK (.com) so we corrected that and the .us domain urls stopped appearing in the SERP. Not sure if this actually fixed the issue or was such coincidental. However in last couple of weeks more than 3 .us domain urls are showing for each brand search made on Google UK and sometimes it replaces the .com results all together. I have double checked the PA for US pages, they are far below the UK ones. Has anyone noticed similar behaviour &/or could anyone please help me troubleshoot this issue? Thanks in advance, R
Algorithm Updates | | RaksG0 -
Satisfaction survey on Google search results
Anybody else noticing Google satisfaction surveys on long-tail results? I'm only seeing it when there are no ads... 6071fb3341.png
Algorithm Updates | | Propecta1 -
Penguin Refresh - any ideas when?
Has anyone heard when a Penguin algo refresh might be happening? I used LinkRisk and identified about 1,000 toxic links (not put up by me) and disavowed them. Then my rankings tanked a bit. (yes, I know they must have been helping me.) But I think we are probably under a Penguin algo penalty since 2012. Earned some good links, and disavowed some bad links. So I'm hopeful that a Penguin algo update will give us a traffic boost.
Algorithm Updates | | yatesandcojewelers0 -
Does a KML file have to be indexed by Google?
I'm currently using the Yoast Local SEO plugin for WordPress to generate my KML file which is linked to from the GeoSitemap. Check it out http://www.holycitycatering.com/sitemap_index.xml. A competitor of mine just told me that this isn't correct and that the link to the KML should be a downloadable file that's indexed in Google. This is the opposite of what Yoast is saying... "He's wrong. 🙂 And the KML isn't a file, it's being rendered. You wouldn't want it to be indexed anyway, you just want Google to find the information in there. What is the best way to create a KML? Should it be indexed?
Algorithm Updates | | projectassistant1 -
Why doesn't everyone just purchase a .org tld?
Hi, I am new-ish to SEO, and something just dawned on me today. I have read in many places that .org domains rank higher (even if slightly) than .coms. Then why doesn't everyone just purchase .org TLDs? For example, in my industry, most good .com domain names are taken, but .orgs are almost all free. Why not purchase a .org and capitalize on exact match search results? seomoz is .org and it's far from being a non-profit 🙂
Algorithm Updates | | Eladla0 -
Working in the world of Google Farmer Update
So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit. Example site is callcatalog.com. What recommendations are there to deal with the new world order? How can we look at optimizing, changing, modifying our process to improve rankings and traffic?
Algorithm Updates | | seo_ploom0
