Whats the point of a landing page?
-
I thought it is best to use your current site and build a new page targeting 2-3 key phrases max.
Lets say I have a current site that is ranking for a few keywords, why would I build a landing page when I can just add a page to my site and target those same exact keywords?
-
Donnie, I have to agree with Jason. Check this out:
http://en.wikipedia.org/wiki/Landing_page
It think it is a great definition. As you can see, any page can be a landing page, and EVERY page should be considered a landing page. You are always trying to get the person who is on your page to do something, whether it is buy a product, download an ebook, sign up for your email newsletter, or click through to the next page.
Each landing page does not need its own domain. Otherwise, how would a big brand like Target or Amazon rank for so many terms?
Anyhow, I hope this helps, and best of luck.
-
ahh, I see. I usually consider landing pages just to be a separate page, not a whole separate domain. I would definitely agree to use a new page on the same domain rather than a whole different domain or subdomain.
-Jason
-
I believe a landing page is a "separate page" from the site. Usually used to target new keywords. From reading and watching many videos I think its better to just add another page to the ranking site. Once you add another page you can spread the sites authority to this new page rather then start from scratch.
-
Perhaps I'm misunderstanding the question, but isn't what you described the very definition of a landing page?
I usually consider landing pages according to the particular purpose needed for them.
If I have a search PPC campaign I'll make sure to build a landing page specific to each particular customer I'm targeting. For example, I'm in the gold buying biz, so when I want to target customers that are looking for the current price for gold I'll build a landing page with current pricing and then make sure its the destination page for ads that target keywords like "Gold Price", "Spot price of gold" etc.
If I'm interested in increasing organic rankings for a particular keyword set that is beyond what my main page is optimized for, I'll create a page and new content that is designed for not only the new keywords but the customers I expect to drive to that page. That "landing page" then is optimized for those new keywords and visitors and I work to increase its ranking, along with my main site in the SERPs.
I wouldn't necessary build a "landing page" that is a subdomain or a new URL completely, unless perhaps it's an exact match for the keywords I'm targeting. I would however create a new "landing page" subpage on my current site and target a specific set of keywords or a specific customer profile.
Sorry if I'm misunderstanding.
-Jason
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Why is my landing page title tag being applied to the entire site?
I have a unique title tag for every page on my site but depending on what page a user lands on, that title becomes the title tag for the entire site. For example, if you come in from SERPs via the "Zach King: My Magical Life" page, the title "Zach King: My Magical Life" title will be applied to every page on the site even though they have unique title tags. This is the site: https://www.shelfstuff.com/book-shelf. Any ideas on how to fix this?
Intermediate & Advanced SEO | | craigkleila470 -
Page Authority inherited by domain
Hi there, We (blog.fust.ch) created our blog at the same time as (blog.interdiscount.ch). We're both blogs of big brands in switzerland. But there is one big different. The interdiscount blog ranks much better than we do. But they not even optimize the blog for standard SEO points. Now i found the reason i guess. They get the complete page authority of the brand interdiscount.ch inherited. How is that possible, because we don't..? (Screens in attachment) Best regards Sandro K7zxz ndODO
Intermediate & Advanced SEO | | Sandro_Haag0 -
Category Page Outranks Homepage
I have an online party store and when I search for broad industry terms: (party supplies & party decorations) I notice that one of my category pages outranks the homepage. The homepage's Page Authority is better and more external links pointing to the homepage. Is there s technical SEO problem? Why would a category page outrank the homepage?
Intermediate & Advanced SEO | | PartyStore0 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0 -
Page titles
Hi Guys, Hope your all well and business is good. I have been going through and changing page titles for my site which is currently huge attracting massive amounts of traffic. However from my pro membership i have notice a lot of the rankings in Google search engine has decreased. I have been using a strategy that i read on SEOMoz which is; example Keyword | Page heading | company name Is this why? if so what is the best method? I have changed nothing else so far.
Intermediate & Advanced SEO | | wazza19850