For better SEO I understand I should be using Google+, but under what identity?
-
It appears one way to rank more highly is by using Google+. But should I start to build a community myself or as my company?
I have a good Twitter following under my own name, which links to my company page and a facebook page (for my business).
I much prefer to be a face on social media than hide behing a logo, but am faced with a dilemma and not sure where to begin: Will Google recognise the relationship between me and my business if I set up an account under my own name?
Primarily it's my business I want to promote, so from an seo perspective it seems should I use Google+ as my business, but I really dislike 'corporate' social media?
-
Be transparent, be yourself, and gain influence. Otherwise, suck at everything.
-
I have a Plus page for my company, I don't use it but wanted to capture it. I use my face, and my personality to brand. I do the same thing on FB and Twitter as well. Having "company" profiles for all of them, I rarely actually use them.
I think you answered your own question
-
From the sounds of your explanation you are the business. You may be "doing business as" a name but your customers and future customers are purchasing your services because of you. I have seen a lot of people claiming their Google+ business page and using it in a tactical way but very personal as well. It's going to be a different strategy but can still be very personal.
I don't know Google personally but... (a little joke there) I can only assume with the new rel="author" and rel="me" tags and all the connecting of Google's infrastructure that it understands people are becoming the face of their companies.
I would recommend claiming your social network identity for "branding" and creating a strategy around it. Begin posting strictly business news to Google+ page and only referencing it. Same thing with Facebook and Twitter. Claim your brand identity, use the networks intentionally but keep your own personal pages so that you become the authority of your market AND your brand.
At least that's what I'm trying to do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Google negatively affect the positions in the Bing.
the longer time observed that acquiring links from google+ which is quite pleasantly accepted by Google, it is rather negatively affect the positions in the Bing. Has anyone experienced a similar problem?
Social Media | | Unigenitus0 -
How do I merge a google+ and a youtube account?
Before Google merged Google+ and Youtube, we had opened a Google+ account for our business from one email account and a separate account on youtube from a separate account. Now that Google merged the two channels, it created a new G+ page for our youtube account. but I want to merge the youtube account with our formal Google+ page. How do I go about doing that Thank you Joni
Social Media | | JonsonSwartz1 -
Google Pus Places, page and youtube issues. PLEASE HELP!!!
Ok I have a youtube channel, a page connected to that and I have a business listing but I cannot get all three to work together. Any ideas? https://plus.google.com/+CentralsaddleryCoUk is the page (I want to ad the location to this one) http://www.youtube.com/user/centralsaddleryvideo our youtube The two above seem to work fine but the local listing below will not connect to the page or youtube. https://plus.google.com/b/107598085314018001171/107598085314018001171/about?hl=en-GB This has been driving me nuts for ages.
Social Media | | mark_baird0 -
What advantages does Wisita (video hosting) give over using YouTube?
I am currently undertaking a review of how we use video on our website and I am wondering what advantages Wistia provides over using YouTube? My current stance is that we would use Wisita for our high-production value videos, and YouTube for videos embedded within our content pages so we can make use of the playlist functionality. If anyone can provide insight into this, I would be most grateful. Thanks in advance, Chris
Social Media | | Fasthosts0 -
Will Google+ pages be added to social tracking soon?
Google+ and YouTube are important social media networks for several of our clients. Are you planning to add them soon? Thank you.
Social Media | | pheffernan2 -
Google+ and Google Search Plus Your World. Are the results served actually the best results?
I recently started a discussion on Google+ and thought I would get some feedback from the SEO community. https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47 This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this? Any insight would be of super appreciation.
Social Media | | itrogers0 -
Google does not index individual facebook posts often?
It looks like google (regular organic) does not index individual posts from facebook pages often, more likely the wall of the page itself or separate pages. Can someone confirm this?
Social Media | | qlkasdjfw0