Proportion of branded keywords vs targeted keywords in anchor text distribution

[ThomasH]

Hello,

I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website.

Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this:

1 main targeted keyword 20%

2 targeted keyword 15 %

3 targeted keyword 15 %

4 branded keyword 10 %

5 branded keyword 5 %

6 more keywords 35%

The question is: What would be the best distribution in percentages to aim for the main and other keywords?

Should the branded keyword % increase and (main) targeted decrease? Or something else?

(I have "Opensite Explorer" and Cognitive SEO" as tools to measure.)

Thank you for your answers!

[ThomasH]

@ Adam, thank you for your advice!

[Adam.Whittles]

I would certainly look at having more brand term anchors than commercial ones so I would start at greater than 50%.

[ThomasH]

@Adam

Yes, I'm talking about commercial term anchors, and I think you answered my question.

Unfortunately my anchor text distribution looks more worse then this   This is the anchor text distribution of my best competitor. (So I have some work to do.)

I understand that there is no magic number. But does someone have a "magic avarage"? Should it be more then 40%?

[Adam.Whittles]

That looks like a very unnatural link profile to me. I assume you are talking about commercial term anchors when you mention 'targeted keywords'? If so then you would certainly need to build a much larger proportion of brand anchors for your links.

There is no magic number when talking about percentages of commercial to brand anchors. It varies between countries and industries. However, I can certainly say that only 15% brand anchors is way too low. To find the best ratio may take a bit of experimentation.

Adam.