Proportion of branded keywords vs targeted keywords in anchor text distribution
-
Hello,
I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website.
Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this:
1 main targeted keyword 20%
2 targeted keyword 15 %
3 targeted keyword 15 %
4 branded keyword 10 %
5 branded keyword 5 %
6 more keywords 35%
The question is: What would be the best distribution in percentages to aim for the main and other keywords?
Should the branded keyword % increase and (main) targeted decrease? Or something else?
(I have "Opensite Explorer" and Cognitive SEO" as tools to measure.)
Thank you for your answers!
-
@ Adam, thank you for your advice!
-
I would certainly look at having more brand term anchors than commercial ones so I would start at greater than 50%.
-
Yes, I'm talking about commercial term anchors, and I think you answered my question.
Unfortunately my anchor text distribution looks more worse then this
This is the anchor text distribution of my best competitor. (So I have some work to do.)I understand that there is no magic number. But does someone have a "magic avarage"? Should it be more then 40%?
-
That looks like a very unnatural link profile to me. I assume you are talking about commercial term anchors when you mention 'targeted keywords'? If so then you would certainly need to build a much larger proportion of brand anchors for your links.
There is no magic number when talking about percentages of commercial to brand anchors. It varies between countries and industries. However, I can certainly say that only 15% brand anchors is way too low. To find the best ratio may take a bit of experimentation.
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization
Hello - We have a blog that ranks for 124 different keywords (URL: https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/), and it's cannibalizing other keywords that I'm writing blogs specifically for. For example, the blog mentioned above ranks for "employee onboarding process," and I have a different blog I wrote with "employee onboarding process" as the focus keyword that's not ranking at all. Any suggestions or insight is hugely appreciated! Julie K.
Moz Pro | | Julie-Kuepers0 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
SeoMoz keyword page grader report card
Hi Ive recently 301 redirected old pages/urls to new pages/urls due to a site redesign. The seomoz kw report card is still reporting the old urls though with a significantly reduced score for most pages (i.e. from A's to now C's, from B to now D's etc). Does this mean mozbot is following the 301's & its actually the new urls being graded as such or is it referring to the old pages ? I will be adding the new urls to report card shortly but just interested in clarifying the above since i would have thought, if it is the old pages, they would not be reporting any score for those, or its scoring the new pages ? Many Thanks Dan
Moz Pro | | Dan-Lawrence0 -
How long does it take to run a full keyword SERP analysis report?
Pretty much as the title suggests? Not something I'd done before as I normally do it manually and thought I'd give this a whirl.
Moz Pro | | jasonwdexter0 -
Brands for services
What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!
Moz Pro | | dave_whatsthebigidea.com0 -
Can I specify a url for a keyword in the rank checker tool?
Hello! I'm new to seomoz and excited to learn the system. I created a campaign and added keywords but I'm not clear how the seomoz campaign rankings tool works. As an example, one of my keywords 'cigar cutters' is reporting at position 20 for url http://www.cheaphumidors.com/c_guillotine-cutters.html. However, I think it would be better target to focus that keyword on http://www.cheaphumidors.com/c_cutters.html. as a search for 'cigar cutters' could encompass either a guillotine cutter, punch cutter or cigar scissors. Is there any way to assign http://www.cheaphumidors.com/c_cutters.html to the term 'cigar cutters' in the campaign ranking report? Brian
Moz Pro | | davesabot0 -
Keyword ranking - authority information
How can you explain that a website (not mine) appears on 1st place in Google (on the Keyword Difficulty Tool/Ranking Analysis) but the Page Authority, Page Linking Root Domains, Domain Authority, and Root Domain Linking Root Domains are much lower than the other websites on the list. Even when running the On-Page Report Card, this website gets grade F comparing to the other (including mine) websites that get better grades. I just want to understand which criteria I'm missing that can explain why a website appears on first place when it seems it's not well optimized. Any input is appreciated. Thanks.
Moz Pro | | yeseniagn0 -
Keyword Difficulty Tool. Why my rank is low?
Keyword Difficulty Tool. Why my rank is lower than competitors even though I have higher numbers? Can somebody help me understand this... take a look at screenshot. http://www.traxnyc.com/images/keyword_difficulty.jpg What should I do to get to number 1 position? Keyword: Hip Hop Jewelry My Website: traxnyc.com
Moz Pro | | DiamondJewelryEmpire0