Product Vartiations
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I was having a discussion with someone (who doesn't work in SEO) today and they asked the question why don't you have seperate pages for product sizes? I answered with the line "it would make the site huge" but I have been giving it some thought and I was wondering what others think.
The scenario is that you have a polo shirt in black, white and blue and in sizes small, medium and large which gives 9 variations (small black, medium black etc). Currently we have one page for each product with the variations available for selection.
Would keeping the current system and having links to a seperate pages be a good or bad thing? So in the above example we would have the main page and then links to each of the variation pages.
So what do you think - good or bad?
Steve
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I tend to agree with both of you, it was one of those thoughts that jumps into your head and you can't shift.
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Hi Steve,
I agree with Brent - ideally you want each product page to contain a good amount of helpful, unique content. This is the best way to gain all-important deep links to products. Having different pages for different sizes could be unnecessarily confusing for users.
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Keep only 1 page both for UX and SEO. If you start to build different pages and the only differences are size or something, then you will start running into duplicate content issues.
The goal with any page, is to have it so unique and valuable, that people will want to link to it.
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