Discrepancies within GAnalytics and WebTrends?
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Hi all,
So I'm a bit stuck right now, I am trying to figure out why WebTrends is having such a high number of exit rates while GA has a significantly lower exit rate.
For example May I have 4,000 in WebTrends while Analytics I have 1,500.
TIM!
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Hi William,
This could be due to several factors, but it's likely just how the two applications display information.
In Analytics, your total number of exits should be equal to the total number of visits, so I'm sure what you're looking for is "% Exits" for a particular page, which will allow you to identify what page/content is causing visitors to leave the site.
From Google:
**Exits - **This metric identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website. Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors.
**% Exits - **The percentage of site exits that occurred from a page or set of pages.
It could be that WebTrends is showing you the total number of site exits, while GA is displaying the number of exits for your homepage only.
Hope this helps!
Anthony
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