Link velocity - still a significant ranking factor?
-
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc.
Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content.
This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs?
Thanks in advance
-
sorry
-
From what I have seen on sites that do not have active linkbuilding efforts - links arrive at a random pace, except for occasional spikes which are randomly distributed through time.
-
FYI I edited your answer to abide by our Community Etiquette. Thanks!
-
If it is an older site that acquired a lot of basic level links fast and you are going to be slowing down the process to increase quality I would not worry too much. Think about it from the search engine perspective for a second and how a normal linking trend, similar to your situation, could go.
a new site pops up its in trend people like it, maybe it even goes viral for a period of time, and a lot of links start pouring in. Then just like everything its 15 minutes are up, links drop. Then it comes out with the next hot thing and links shoot up again. Then its old news. Then its hot again..... ect
If you make good content for this guy, you are probably going to follow this trend. You will be doing it in a more legitimate way but if your client is already ranking with those bad links then your quality should reign supreme because good quality will bring good quantity (if done right).
As far as link velocity, no I'm sure you will not lose serp rankings because you built 0 links in a month. the only way this works is if your competition is out linking you (both q's) and you lose rankings that way. I dont think google says well this guy didnt do shit this month.... PUNISH HIM!!!
-
Quality always wins over quantity, or at least that's what I tell my wife.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If i have 6 posts in a niche site, i want each one to rank for separate keyword. Should i internal link all of them together?
I have the following posts X + Word-1 + Y X + Word-2+ Y X + Word-3 + Y X + Word-4 + Y X + Word-5 + Y X + Word-6 + Y Should i internal link them all to each other? I want each post to rank for its keyword Untitled.png
Link Building | | EslamElewa100 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Link Requests in Order Confirmation Emails- Still a good idea?
I found this post from Rand from 2008 http://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails 5 years later I'm wondering in a "no-follow" for all unnatural links in the google world we currently live in, is it still a good idea? Also does is really work? or does it annoy the customer? would it be better to use that space to up sell to your customer?
Link Building | | PaddyDisplays0 -
Blog traffic / link ratio? (Esimated of how much traffic will result in a link)
Hi, Was wondering if people could please tell me some estimates of how much traffic is likely to gain links to a blog post? For example 1,000 hits = 1 link, Hence 10,000 hits = 10 links to a blog post? I understand there is no magic ratio I just want to know what people have achieved. I’m after averages not just a one off really successful blog post too. Please specify the topic you achieve this in e.g. SEO, photography, business, heath... etc.
Link Building | | charles10 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0 -
Struggles with Rankings
Links seem to be very important to the success of websites today. That said, they are real tough to come by in my specific industry. Plus the president of the company does not want any links on the site, so,................... thats where I am. I paid for links in the past and that was a big mistake!! I am still looking to gain a few links for the website (www.allianceconcretepumps.com) is ezinearticles.com a good location to post aricles in hopes to get links? If it is a good location, do you know of any other ones which would be beneficial? I know I could use some more and better sight content......... I have quite a lot of fresh stuff in the works not just up yet. Hopefully in the next few weeks.........? Any other words from the wise are very much welcome. Thank You Dave
Link Building | | APICDA0