High Bounce Rate on this Specific Page
-
Just a quick question...looking more for opinions and suggestions....
The specific page in question is:
http://erasedisease.com/2012/04/09/all-natural-alternative-to-beta-blockers-arginine/
We get great traffic to this page specifically for these search terms (and more):
- natural beta blockers
- natural alternatives to beta blockers
- natural beta blocker supplements
The bounce rate on this specific page is usually between 75% to 82%. Does anyone have any suggestions as to why this might be (besides the obvious colors/theme of the website)?
Thanks!!
-
Yes, I meant the left. Sorry about that.
-
i think he means move ur nave to the right. its debatable but true.
-
Do you mean the left sidebar?
-
William and Shift already left great responses, but i want to add that the average human being looks from the top left to the bottom right, in saying that you might want to take a look at your design. Naturally our eyes want to follow the blue and ignore the the right sidebar while your call to action is.
-
These are great responses. Thank you for taking the time to check out the site, and I completely agree with your suggestions.
-
well you hit it on the head for me with the colors/ theme but the reality is you probably have a high bounce rate because:
1. Your colors scheme makes me not want to read anything on the page
2. On that specific page, your call to actions are hidden. You actually have 3: should I read your blog, buy now, or join your news letter (all are above the fold). If this is a landing page, make sure what you want the user to do is clearly defined.
You have so much going on and your color scheme is like camo. My first impression when I get to the page is "what am I supposed to do?". To give you and idea of what I mean here is why I would bounce.
When i first open the page my eyes land on your slide header. Ok I see a few testimonials all with pictures of fake people. What do I think.... Fake testimonials. Then I look up to $39.95 (at the top not the side) and leave. Why do I look up at the $39.95? Even though it is small you put it in red (an action color) When I look in that area, regardless of how small it is it stands out especially since my eyes first landed on the slide header.
If I were you I would:
1. do some research on colors and how the impact purchasing decisions.
2. use your slide header for the call to action or use it direct people to the call to action
3. dont use testimonials with fake pictures. either get pictures of the people giving you these great comments or put them discretely on the side or. I would try getting the real pictures if they are real testimonials.
4. make the page less busy. if it is an internal page that users navigate to then sure it may be ok, but for a landing page, i would make it as clear and concise as to what you want the user to do.
Hope this helps good luck.
-
That is great that you are already getting great traffic from those search terms.
My suggestion which might not be a option for you is to chance the design a bit. The site looks a bit cluttered to view exactly what is clickable.
I scrolled to the button of your article and it does show additional/related information which should help decrease bounce rates.
An easy accessible and viewable page can always help conversion and helps keeping eyes on the page/site.
Another thing you can do is check other keywords that are having less bounce rates and maybe see how those keywords correlate with your higher bounce rates. I am no expert in your niche so you will have to identify why and which keywords are having low or high bounce rates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web page or blog ? Which one is preferable
Hello, For one of our sites, 19 keywords are ranking on Home page. But, the home page doesn't have content with those keywords. I am afraid that with Google updates, we will eventually lose all the ranking position for these keywords. Should we ask the client to create blog around those keywords or create separate pages ? Thanks
Content Development | | Johnroger0 -
Creating a Wiki page
Has anyone had any recent success with creating a Wiki page? I created a page that has been in Draft for 8 weeks waiting for a Wiki Editor to review and approve it. Perhaps someone here is has a more established Wiki account than mine and can help please? PS: Yes, I know a Wiki page doesn't hold much SEO value but it has not been created for SEO purposes
Content Development | | Marketing_Today1 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
How Many Words on Page for Content When Optimizing a K.W.
I want to hired a writer to create content. When optimizing a keyword on a page, how many words (minimum) should I have on that content. Some writer use ''Word Count'' when fixing a price for text, before asking a writer, I need to specified ''How many word'' to included in the content. Thank you,
Content Development | | BigBlaze2050 -
How can I resolve a duplicate page issue?
I have (an attached) report that shows duplicate content for a blog page and I'm not sure how to resolve the issue. The blog/website is hosted on wordpress.org, maybe it's something to do with having to add categories or tags - can anyone help please? SDtXT.png
Content Development | | lindsayjhopkins0 -
How to handle product pages with similar information
We have thousands of product pages with similar information but differentiating variables such as length/width. Example: http://www.savvyboater.com/store/p/2100-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-14-X-74-.aspx http://www.savvyboater.com/store/p/2101-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-15-X-76-.aspx http://www.savvyboater.com/store/p/2102-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-16-X-92-.aspx http://www.savvyboater.com/store/p/2103-Cover-for-V-Hull-Fishing-Boat-with-Side-Console-O-B-17-X-92-.aspx We built individual products instead of grouped products because we recommend specific part numbers for specific make, model, year boats through our finder tool. These pages have recently started showing up in SEOmoz as duplicate content and we are looking for solutions to solve it. We have considered creating a "parent page" that lists all sizes and then using a rel canonical on each individual page to tell google that the parent page is the preferred page. Any thoughts or other ideas on this?
Content Development | | ironpac0 -
I need to feed our companies blog into our facebook business page
Hello can anybody help me. I'm trying to setup a feed from our company blog to our companies facebook page. When I try and Google it the advice is out of date.
Content Development | | catherine-2793880