Content Marketing: Should we build a separate website or built in site within the Website itself?
-
Hi Mozzers,
Client: Big carpet cleaner player in the carpet cleaning industry
Main Goal: Creating good content to Get more organic traffic to our main site
Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site.
SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site?
I personally think that it should be separated from the main site because of the main reasons:
- A followed link to the main site
- Anchor texts implementation linking back to our service pages
If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site.
Can someone tell me what would be the best in terms of SEO?
P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial?
Thank you Guys
-
Glad to hear it, Taysir, and good luck!
Miriam
-
Thanks a lot... Your answer was really helpful
-
Thank you guys for your answers
-
Hi Taysir,
My recommendation is to put the new content on the company's site. Here's why:
-
You will be developing a much richer, helpful site for the business
-
The value of repeatedly linking from site B to site A from the new content is going to get old and repetitious. You would be better off winning links from sites not owned by the business rather than counting on interlinking between two company sites in hopes of influencing rank.
-
Remember, every time someone finds one of the new articles you'll be writing in the SERPs, they will be entering the company site and being exposed to its brand and calls to action. The more doorways you have leading directly to the company site, the more chances you are creating for that phone to ring and new customers to be one.
Hope this helps!
Miriam
-
-
who ever put that he is disagree can please tell me why ??? this customer get so much work and all his sites are on top of Google maps and search before and after Google update so i wonder if that's not the idea what is .....
-
i am working now on a Carpet cleaning campaign for customer in North CA and what i did its ratter then heaving site that link to the main URL i just did a mini site for each area , this way you are relevant and Google will rank you higher.
the thing i also recommend its put them all in Google places and promote that as well
sure it's more work and you need to work on few now but trust me this company now get about 15-20 jobs daily....
see sample 2 of this area sites (there is about 7
you will see one all about maps and the other one up on organic search
hope that help
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Phasing in new website - new content on www2
Hi Mozzers, I'm working on a large website redesign / redevelopment project. New sections of the website will be phased in over the next 12 months. The plan is to launch all new content on a subdomain (www2.domain.com) while the old site remains on www.domain.com. There will be no duplicate content across the www and www2 sites, as old content will be removed on www as it is replaced with new content on www2. 301 redirects will also be setup from old content on www to new content on www2. Once the new site on www2 is complete, everything will be moved to www, with a robust 301 redirect setup in place. Is this approach logical, and can you see any SEO implication for managing the migration in this way? Thanks!
Intermediate & Advanced SEO | | RWesley0 -
Google cache from my website give another website
Hello, Some time ago, I already asked a question here because my homepage disappeared from Google for our main keyword. One of the problems that we showing up was the Google cache. If you look to the cache of the website www.conseilfleursdebach.fr, you see that it show the content of www.lesfleursdebach.be. It's both our website, but one is focus on France and the other one on Belgium. http://webcache.googleusercontent.com/search?q=cache%3Awww.conseilfleursdebach.fr&oq=cach&aqs=chrome.0.69i59j69i57j0j69i60j0l2.1374j0j4&sourceid=chrome&ie=UTF-8 Before, there were flags on the page to go to the other country, but in the meantime I removed all links from the .fr to the .be and opposite. This is ongoing since January. Who has an idea of what can cause this and most of all, what do do? Kind regards, Tine
Intermediate & Advanced SEO | | TineDL1 -
Best to Spend Marketing Budget on High Quality Articles OR Link Building Services?
Greeting MOZ Community: My site has 400 domains linking to it of which about 180 are toxic and 180 are suspicious according to a site audit from a reputable SEO firm. The SEO firm is offering link removal and link building services to remedy the situation. My question is this: if I can create and post high quality blog articles on a very regular basis, will this in and of itself create high quality links to my site? If the articles are of exceptional quality can I post them elsewhere to earn quality links? Does it make more sense to use my budget on paying a PR agency to create high quality articles and posting them on my blog or elsewhere rather than spending on an SEO link building campaign? Should I do both? I plan on having the SEO firm remove toxic links and optimize content using Yoast. But I want to be careful about not wasting my budget if the links will develop naturally if I post the content online myself. I am more inclined to have an SEO pro work on creating links but why pay if I can do it myself. Any thoughts?
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Link earning for local businesses who can't afford content marketing
What are some of the best ways to earn and build quality relevant links that will increase exposure to your target market in addition to assisting search rankings? I personally find that local niche directories and PR are the best ways to accomplish this without having content to "earn links"..what else works? Any interesting ideas??
Intermediate & Advanced SEO | | RickyShockley0 -
Separate Email for Separate G+Local Listing?
Client decided to keep restaurant and catering businesses completely separate, so he's gotten a suite number and a separate landline. He already set up and claimed the restaurant G+Local/Places page using his personal gmail address. I need to set up the catering G+Local page, but of course he's not crazy about giving me the login to his personal gmail account. But maybe, since they're completely separate businesses, I really should go set up hiscateringbusiness@gmail.com and start fresh with the catering page? I also have an email address, contact@hiscateringbusiness.com, but it seems like Google never likes these. How do you recommend that I set up the catering G+Local pages? (This would also presumably be for Analytics and Webmaster Tools for the domain too.) Should I just start fresh? Can I even do it with a non-gmail account? Or will Google slap him for two unmerged accounts, even though they're for separate businesses? (I've looked all over the place and it looks like that it's still true that he can't just change the email associated with the restaurant G+ page... no?) Thank you!
Intermediate & Advanced SEO | | rayvensoft0 -
Different website is shown when searched for content
Hello, Have any body experienced this situation, When i take a content from http://www.creativethemes.net e.g. from home page and search it on google, search results shows FMEextensions with that content. FME had never ever used that data, it can not be found in sources files either, also this data was never written and placed on FME site but it is shown with FME How can this happen and what do you suggest to resolve it?
Intermediate & Advanced SEO | | MozAddict0 -
What is the best way to allow content to be used on other sites for syndication without taking the chance of duplicate content filters
Cookstr appears to be syndicating content to shape.com and mensfitness.com a) They integrate their data into partner sites with an attribution back to their site and skinned it with the partners look. b) they link the image back to their image hosted on cookstr c) The page does not have microformats or as much data as their own page does so their own page is better SEO. Is this the best strategy or is there something better they could be doing to safely allow others to use our content, we don't want to share the content if we're going to get hit for a duplicate content filter or have another site out rank us with our own data. Thanks for your help in advance! their original content page: http://www.cookstr.com/recipes/sauteacuteed-escarole-with-pancetta their syndicated content pages: http://www.shape.com/healthy-eating/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta
Intermediate & Advanced SEO | | irvingw
http://www.mensfitness.com/nutrition/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta0 -
Steps you can take to ensure your content is indexed and registered to your site before a scraper gets to it?
Hi, A clients site has significant amounts of original content that has blatantly been copied and pasted in various other competitor and article sites. I'm working with the client to rejig lots of this content and to publish new content. What steps would you recommend to undertake when the new, updated site is launched to ensure Google clearly attributes the content to the clients site first? One thing I will be doing is submitting a new xml + html sitemap. Thankyou
Intermediate & Advanced SEO | | Qasim_IMG0