Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
-
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd).
How can a multi doctor practice display the practice's picture as opposed to a single doctor?
A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago)
http://markup.io/v/bx3f28ynh4w5.
I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon).
-
Hi Cake Website,
I'm looking into whether the query in your example would be in danger of being removed. I'll return as soon as I have a good answer.
Miriam
Update:
Hi Again Cake Website.
Here are the only guidelines I could find:
http://www.google.com/+/policy/content.html
Cyrus Shepard kindly pointed them out to me. They state:
"Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage."
You might like to check out this article by Anne Smarty on the subject of using logos as profile pics:
: http://www.internetmarketingninjas.com/blog/social-media/logo-as-google-plus-profile-picture
And, apparently there was one instance of Google cracking down on an individual who made an obscene gesture in his profile:
http://parislemon.com/post/14907295522/dear-google
Right now, it seems Google is allowing just about anything in profile pics with a few exceptions, so you can at least start out with your practice's photo. Whether it might get removed in future, I can't really say because the guidelines are not very detailed. Hope this is at least of some help to you in deciding your next move.
-
Thank you for your response. Let me try to clarify my question.
Our clients our plastic surgeons. We have a few practices that have more than one doctor practicing at that location. For our group practices, I want the author picture to be of all the doctors. So, when someone searches for plastic surgery and our practice is listed, I want the group picture in the SERP also.
For example, the search query for Houston Plastic Surgery is this http://markup.io/v/c8yq0r2tqk0h. Museum District Aesthetic Plastic Surgery has a profile picture of both doctors because two doctors work there.
I want to be able to recreate what Museum District Aesthetic Plastic Surgery did. Has anyone had success with a profile picture displayed in a SERP of more than one person?
-
This is sort of confusing as to what you are trying to accomplish. However I think I may understand as to what you are asking. If so, I believe this doctors picture only shows for one general field of practice? and you want to show for multiple practices?
This will depend on what your "Author Profile" contains regarding bio information, I would have to assume. This can be achieved using a Google + account.
Insert this code into the header of an article you publish on your website or anywhere on your website. (After you have properly setup your google + profile)
[(insert ID# -- https://plus.google.com/**11011000110101101**/about --)">About (**Doctors Name**)](https://profiles.google.com/<span style=)
Make sure to remove all underlined text but keep the 'bolder' sections after you find the appropriate info.
**Hope this helps!** ```
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is your experience so far, with the new Google's Meta Description length up to 320 characters?
I updated a few home pages and some landing pages, so far so good! Although, I wish to know about other experiences, before continue updating. Thanks for your comments!
Intermediate & Advanced SEO | | Mª Verónica B.2 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
My SERP Rankings are unbelievably inconsistent, how is it possible
Almost all of the keywords i track in moz's keywords ranking report show insane inconsistency. nearly all my keywords (according to moz's rank tracker history) were in the first or second rank for a week or 2 during the last 6 month.
Intermediate & Advanced SEO | | datawork
nearly all my keywords were nowhere in the top 5 pages in the weeks prior or after the week that the keyword was ranked at the top of the first page. I'm adding a image of an excel chart showing the ranking - each row is a different keyword, each column is a different date. 51 means 51+ (or - nowhere to be found in the first top pages) Could you please help me make sense out of this? How can it change so frantically? Thanks, eZDVEEW.png0 -
SERP display switching between normal meta description and 15+ items
The site, www.myrtlebeach.com has been having an issue with the way it displays in search results for the keyword "Myrtle Beach hotels". It is showing as a bulleted/itemized list similar to what's mentioned in this Moz article I'll begin with a little background. When I started working with the site it would display in SERPs as: Myrtle Beach Hotels - Reviews, Deals, & Photos - MyrtleBeach.com
Intermediate & Advanced SEO | | Fuel
www.myrtlebeach.com/hotels/
70+ items - Compare Lowest rates & see reviews on Myrtle Beach Hotels
from $76. Holiday Inn Club Vacations Myrtle Beach - South Beach offers a ...
from $27. Located among the south end Myrtle Beach hotels, Holiday Sands ... We did not want the site showing as an itemized list with 70+ items. We wanted it to show with the meta description we provided.
Our first attempt at getting the SERP to display our normal meta description was to simply change the meta description. That didn't work. Our second thought was to use pagination to reduce the number of items on the page. A few days after we implemented pagination we saw our normal meta description displaying in the SERP. Shortly after that we saw the SERP had reverted, but this time was showing 15+ items rather than 70+. This is when began seeing the SERP display change between a normal meta description and 15+ items. In another effort to stop the 15+ items from displaying in SERPs, we added relevant blog content like "Top 10 Oceanfront hotels" and "Best Kid Friendly Hotels" to break up the hotel listings on http://www.myrtlebeach.com/hotels/. Again, our normal meta description displayed in the SERPs for the next few days, but shortly after reverted back to 15+ items. Since then we have been seeing the SERP switch between our normal meta description and 15+ items with no rhyme or reason. Because our listings are not using , I'm not really sure why the site would be displaying this way. Since I have been regularly monitoring the SERP for the keyword "Myrtle Beach hotels", myrtlebeach.com/hotels/ has ranked as high as 5 and as low as 10. I open an Incognito Window and I take screenshots almost daily. I then record how the site was displayed in the SERP and its rank. I also look at organic visits and a Value Per Entry metric I've created. (I looked at Value Per Entry to determine if someone seeing 15+ items was more apt to convert) Average Visits on days with a normal meta description - 182
Average Visits on days with itemized 15+ description - 174 Average Value Per Entry on days with a normal meta description - 131
Average Value Per Entry on days with itemized 15+ description - 120 Average Rank on days with a normal meta description - 7
Average Rank on days with itemized 15+ description - 6 This data shows that performance is better on days when the normal meta description is displayed regardless of rank. I have linked 2 screenshots for reference. The 2-6-14 screenshot shows the SERP display with 15+ items and the 2-7-14 screenshot shows the SERP display with the normal meta description we provided. My questions are:
1. How does Google determine if a site should display in SERPs with an itemized or bulleted list?
2. Is there something else I need to change on myrtlebeach.com/hotels/ to prevent it from displaying in SERPs with 15+ items? m4znToY PRdDXZf0 -
Do Q&A 's work for SEO
If I create a good community in my particular field on my SEO site and have a quality Q&A section like this etc (ripping of MOZ's idea here sorry, I hope it's ok) will the long term returns be worth the effort of creating and man ageing this. Is the user created content of as much use as I think it will be?
Intermediate & Advanced SEO | | mark_baird0 -
What's the best way to check Google search results for all pages NOT linking to a domain?
I need to do a bit of link reclamation for some brand terms. From the little bit of searching I've done, there appear to be several thousand pages that meet the criteria, but I can already tell it's going to be impossible or extremely inefficient to save them all manually. Ideally, I need an exported list of all the pages mentioning brand terms not linking to my domain, and then I'll import them into BuzzStream for a link campaign. Anybody have any ideas about how to do that? Thanks! Jon
Intermediate & Advanced SEO | | JonMorrow0 -
Help my site it's not being indexed
Hello... We have a client, that had arround 17K visits a month... Last september he hired a company to do a redesign of his website....They needed to create a copy of the site on a different subdomain on another root domain... so I told them to block that content in order to not affect my production site, cause it was going to be an exact replica of the content but different design.... The developmet team did it wrong and blocked the production site (using robots.txt), so my site lost all it's organica traffic, which was 85-90% of the total traffic and now only get a couple of hundreds visits a month... First I thought we had been somehow penalized, however when I the other site recieving new traffic and being indexed i realized so I switched the robots.txt and created 301 redirect from the subdomain to the production site. After resending sitemaps, links to google+ and many things I can't get google to reindex my site.... when i do a site:domain.com search in google I only get 3 results. Its been now almost 2 month and honestly dont know what to do.... Any help would be greatly appreciated Thanks Dan
Intermediate & Advanced SEO | | daniel.alvarez0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0