Is this the current recommendation for hyphen(s) in domain name?
-
Let's say your customers company name in the real world is
"Foo Bar Baz Inc."
and if it is read (and understood) as "foobarbaz inc." by someone hearing the name it does also make semantically sense (like "Dog Food Market").
Customer owns a lot of domain combinations, but notably
Would you recommend to dedicate "foobarbaz.com" as main brand and domain for all SEO efforts and do the proper redirects from the other domains?
Or would you do it the other way around, redirecting to the foo-bar-baz.com domain?
Thanks!
-
Hi,
Hyphenated domains tend to look more spammy, and consequently receive lower CTR's from the search results. A lot of it is down to perseption of trust.
The 2011 SeoMoz ranking factors show a negative correlation between hyphenated domains and rank performance, and although it's hard to say if this is causation, it certainly suggests that if you have the choice between the two then it would be a smarter marketing move to go without the hyphens.
Thanks,
David
-
I would use the foobarbaz.com without hyphens and Google as well as the other search engines would definitely distinct if you make sure that at least the title of the page is Foo Bar Baz. I have a similar case from a client which was at the end very successful with his website and he owns both domains.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country sites - TLD's or sub directories?
Dear All, We have several brands which operate a several languages and currently have a set up like this: www.[BRAND].com/ = English global www.[BRAND].com/de = German www.[BRAND].com/fr = French … Each subdirectory is a completely different site so I was wondering would it be better to use TLD’s for each country site in order to hold more equity in the search engine if we used: www.[BRAND].com/ = English global www.[BRAND].de = German www.[BRAND].fr = French Are country top level domains the way to go? If we wanted to change language within a country site should we use the following? www.[BRAND].be = Belgium English www.[BRAND].be/nl-NL/ = Belgium Dutch If you could let me know what to do I would be most grateful. Thanks guy's Ian Leggett UI Developer
Branding | | SThreeMarketing0 -
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
Linking new domain to existing domain or....
We have a client's domain that has been live for 8 years. truthbook.com. With the new changes to Google, no matter what we do, we cannot get the words Urantia Book to connect with the website and lift it's search engine returns to the first page where it was for the past 4 years.. It is clear, that no matter what Google may say, the most important factor is having the actual words urantiabook in the domain is imperative. We know it was that way before Google changes (they were always on the first page) but now the client cannot get back on the front page. The mission and theme of the site is Jesus in The Urantia Book. So it is not a stretch to acquire urantiabookandjesus.com and forward it to truthbook.com The question is, "will they get any bang for the change? If they considered changing the actual main domain to urantiabookandjesus.com or .org and forward truthbook.com to it, will they be hurt by that strategy? " Thanks, Jim
Branding | | jimmyzig0 -
Any experiece with Buying Domains?
Hi! My company is looking to purchase a domain that is more relevant to our business. The company that we are looking to purchase the domain from was actually bought out a few years back and no longer brands itself by that particular domain. Does anyone have any experience buying domains or working with domain brokers? My preference is for a broker but I am open to hearing any suggestions. In the past we had approached this company to purchase the domain and it just didn't work out. Any help with this would be greatly appreciated. Thanks
Branding | | IFSNA0 -
Organic fluctuations after domain migration ?
I'm working on the rebranding of an ecommerce site We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel. **Do you have any rebranding experience? or can suggest good case studies on this? ** (Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)
Branding | | homeonline0 -
Protecting Your Domain/Brand
Hi All, We've registered our domain with register.com they will not all us to buy .ca unless we reside in canada, same fro uk. Â Has anyone run into this problem? I wouldnt want someone to snatch it up and use it to their advantage.
Branding | | TP_Marketing0 -
Domain Name Value?
Hi, I am going to start a new website What I want to know is: www. keyword1 and keyword2 . com If I buy www. keyword1and . com And I put /keyword2  will this get any value? Or is it better to find  a shorter more branded domain name.. rather than chasing for value from Google.
Branding | | mosaicpro0 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care."  However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name.  I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches?  Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0