Backlinks from Trade Website - Are they worth it?
-
Hi
I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?
Thanks
David
-
Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).
Cheers
David
-
LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.
-
Tell me about it, Lancashire born and bred
-
Thanks for the advice David.
I think I might just have to just spend the money and hope we get the traffic boost.
Being from the North, I just don't like spending money.
-
You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.
-
Hi David,
It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.
If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.
Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.
To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.
If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.
Good luck
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directory Listings no longer counted in Backlinks?
Interesting situation when I looked at Google Search Console this morning, I found that back-links from directories had dropped off and am wondering if anyone else is seeing this? Specifically, I am in Australia and had links from Yellowpages.com.au and Truelocal.com.au to my primary domain. Interestingly, Yellow Pages had gone a bit crazy recently in that the number of links to my site seemed to balloon exponentially from about 50 when I first listed to 700+ to 1500+ to 1800+ and then the balloon popped. Truelocal in contrast was only ever showing the 1 link. There have not been any changes from my end, and I only ever had one listing in these directories so not sure what generated all these extra links in Yellow Pages. Anyone else in Australia noticed a sudden drop off in Google Backlinks from Directories? If not it may just be a temporary blip.
Link Building | | Excal0 -
Backlinking question
Hello everyone! I currently work for a software company that sell's CRM software for product sellers and one of our options along with this service is a website builder option that can provide the client with a website with several different templates to choose from. Currently, we have over 500 clients using these website templates and I noticed that they are all under the same IP address. My question is, in terms of a backlinking effort, would it be beneficial if we included a link to our company's website on the footer on each of these templates? Example could be: Powered by: (company's name) and have the name a link to our site. I'm worried that this could be seen negatively by Google if we dofollowed these links or the fact that they are all under the same IP. Any suggestions would be appreciated! Thanks
Link Building | | KathleenDC0 -
How Useful is this website for Linkbuilding
I've been looking at A to Z of materials trying to determine how much time it is worth spending on building a company profile and adding additional information http://www.azom.com/suppliers.aspx?SupplierID=2343 DA is 50+ and PA for a new listing seems to be 17 of so. My site currently has a DA of about 20. Once of my competitors seems to have put a lot of time into it Other than a profile you can also write articles and post news. It's worth pointing out that as a whole the sector has no useful blogs and most linkbuilding is done via directory listings. And Most companies have back links from less than 20 other root domains. Thoughts would be gratefully received
Link Building | | Zippy-Bungle0 -
Natural or Unnatural backlinks
Somebody embedded a link to one of my websites on the sidebar of her blog. It ends up hundreds of links from this blog. Will this type of links be considered unnatural links by Google? Here is the url of the blog. http://chordsandmore.blogspot.com/ To find the link to my site, please search "yoke wong". Thanks.
Link Building | | pianomother0 -
My Backlinks become 404s
if pages linking to my website went deleted (become 404 pages ) ... Do they affect my website in google ranking ? Thank you and sorry for my bad english
Link Building | | simobens0 -
Backlink Building to Facebook?
Would there be any benefit to building some backlinks to your social media profiles (i.e. Facebook, Twitter), considering that you're linking to yourself regularly from them anyway? There are a few SEO companies that I would like to try out, but I figure why not try them out on my social media profiles first, before having them do any work directly to my site. Thoughts?
Link Building | | JABacchetta0 -
Are DISQUS comments backlinks indexed by Google?
I have just started commenting on DISQUS powered blogs and left a link to my website in the name field,but when i then look at the page "source"....i cannot see my backlink? Basically are DISQUS COMMENTS backlinks worth getting? YES/NO?
Link Building | | Freebetsuk0