Page Optimization score is An A but Rank is dropping

[inhouseninja]

New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management

Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof.

I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.

[irvingw]

Your welcome - I would think having the word comments without no comments on every page can be a red flag to Google that your trying to game them and get undeserving long tail keyword traffic with the word comments in it.

Hope this helps! and if it does, please help a fellow SEOmozer and mark Good Answer

[inhouseninja]

The H1 nested in the breadcrumb will disappear when we launch the site redesign in three weeks so I figured best to not ask IT to do the site wide fix when it will happen anyway.

The comments feature on our site is only used on the blog so is that something I should think about removing from most pages because it's affect on SEO is either bad or neutral at best?

[inhouseninja]

Thanks this is very helpful. My SEO knowledge is good but I'm not nearly advanced as most people on this site. Thanks guys. This site is helping me tremendously.

[irvingw]

Thanks and you made a great point as well. The links to this page should be done in moderation and avoid multiple links on every page to the KM page

Hope this helps you out! and if it does please mark answered

[Nola504]

You could also just spell out Knowledge Management instead of using KM. I'm sure google doesn't know what that is. You're also using the KM in a lot of your anchor text, It may benefit you more If you spell it out so google know's that you are pointing at something relevant.

And like Irving said, use some schema to point to different things, like the book at the bottom of the page.

http://schema.org/Book

Good luck

[irvingw]

Here are a few blatant issues:

You have your H1 tag nested into the breadcrumb. That's not acceptable.. Use the breadcrumb microformat

This is interesting, your text of knowledge management on the home page (and in other areas of your site)  links to a different page! You're giving Google mixed signals on which page is the the knowledge management authority on your site.

Your video should be tagged with the schema.org video object tags

Why do you have the words COMMENTS in big red text on bottom of the page. (just looks odd, so I had to mention it.)

Good Luck