Are press releases still useful?
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In light of so many Google changes are press releases with PRWeb or the like still worth using?
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I've considered and researched this as well.
With social media blooming and bloggers left and right, PR is less effective as it was back then, when journalist look for content to publish.
I think it is safe to say and majority will say that press releases depend on what you are trying to accomplish and what you are releasing to the press.
Pros:
Link from PRweb
Immediate exposure to search engines and journalist
More authority, paying for a service like PRweb shows you have the money or are serious.
Cons:
Could be expensive
Not that effective if content is not intriguing and informative
Could result in no views or no links from other sources other than PRweb.
This was just some general things I was able to come up with off the top of my head. I'm sure others can think of other pros and cons.
Bottom line if the content is not that extravagant, use that content to guest blog or use it on an article on your own site. If it is truely worthy, you will get links automatically anyway..
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