Looking for Feedback on Rankings Dropping
-
Hi,
I am looking for some guidance on figuring out a problem I am having with one of my clients. Their site is http://www.macton.com. They have seen a pretty significant drop in rankings for "hoist systems" "industrial turntables" and "railroad equipment."
Below is my analysis and thoughts. Please let me know if you have any input you can provide me with.
Hoist Systems
- Rankings started dropping significantly July 2nd. Their average position was around the 2nd - 3rd page. They're now in position 100.
- Some things I noticed is that Google is now ranking the page /freight_rail/portable-car-hoist-freight for this term, whereas a few months ago it was ranking /rail_equipment/car-hoist.
I'm not sure why Google has started to rank this new page for this term when there is no reference to that keyword in the page and the other one is better suited.
Industrial Turntables
- Rankings started dropping off in January and they have been up and down and even fell off for a bit in March. They took a deep dive May 28 - Jun 11 and are slowly picking up.
- I noticed that Google is also changing which page it is choosing to rank for this term. Currently it is ranking /rail_equipment/locomotive-turntables, previously it was ranking the homepage around May 28th, and before that it was /equipment/industrial-testing.
Some things we thought would help this was to create a whole new page just on industrial turntables in order to rank better for this term.
Another thing that I think would be highly beneficial is to do some more aggressive link building. Their top anchor text is all brand related, and very few include their target keywords.To my knowledge, I don't think they have a penguin issue, although I could be mistaken.
Can anyone provide input and/or guidance on my analysis? Any suggestions?
-
Thanks for your input. I know they have some duplicate content at the moment, but I didn't think it would affect it this drastically. No links appear to be spammy and over optimization doesn't seem to be the issue.
-
When G starts replacing with pages that are not as relative you can consider it may have something to do with a penalty.
Start looking at duplicate content, spammy links to or from the page/site, over optimization, bounce rates etc.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Rank Page 2 to Page 1
We have a blog post about the fitness equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices The content of our article is very helpful and comprehensive. However, the current search for fitness equipment names only appears in the first place on the second page of GOOGLE Natural Search Results. One page. How can we improve our ranking? What we hope is SEO white hat practice
Link Building | | ahislop5740 -
Would you get a backlink from a site that doesn't have many ranking keywords?
I been seeing some sites that have 0 ranking keywords but a DA 40 and 0% spam score, would you guys get a link from one of these sites?
Link Building | | arango200 -
Looking for some help on disavow
I received a message from Google WMT on July 23rd about unnatural links to my site. And my ecommerce site suffered a big drop on sept 29th about 70% drop in organic traffic. My it guys have discovered that our past seo companies placed ton of bad links to our site. we have contacted lots of these companies for 3 weeks after we lost our traffic to remove their links. Some of them did remove them i believe and most of them did not even reply back. We have learned about the disavow tool in 3 rd week in Oct after that we have compiled the links and submitted the file on Oct 22nd and submitted a reconsideration on Oct 23rd. We got a reply back on Nov 12th saying that "Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes." I did not participate in any link schemes or otherwise suggested practice here. So my question at this point is, is it possible that google' quality team did not see the file or did not take it in to consideration. How long would it take this tool to work? is there an example of this file where i can see how the format should be if any different than how we had it. my site is goldenageusa.com Thank you
Link Building | | orion680 -
Looking to outsource some of our link building...
Hi Everyone, We are a small online marketing firm in the UK and we are starting to hit a bit of a bottleneck in terms of the resources that we have that can be devoted to link building. As a result, we need to outsource the link building for some of our clients (around 10). Obviously, we only want ethical, white hat link building to take place and it really is a focus on quality rather than quantity. As you can imagine, being a fairly small firm, we also have a very limited budget! We would ideally like to work with UK link builders but would definitely look at overseas partnerships if it worked out more cost effective and the standard of the link building meets our standards. Just so that I'm not wasting anyone's time, we have a budget of around £200-300 for this (I know, its a very limited budget!). I understand that with this budget comes limitations so we would be more than willing at looking at some stripped down packages (for example, we already have in-house bloggers, so we wouldn't need that). Let me know if you are interested or if you would be able to recommend anyone to me. It would be a great help. Matt
Link Building | | MatthewBarby
Wow Internet
matt@wowinternet.net0 -
Massive drop off in my google rank. Why?
Hi recently I've noticed a steep drop in my google ranks for a couple of my sites. I was at 2 then I fell to so that I'm not even in the top 50. Can anyone help explain the massive decrease?
Link Building | | FPK0 -
What do the "best" backlink profiles look like, in terms of percentages from quality content, bookmarks, social media, directories, etc?
I recognize that there is no such thing as one ideal link profile, per se, but I am curious, if you sampled 100 high authority sites, what would their inbound links look like on average, broken out by source type? Some sites would have a ton of social sharing due to their funny pop-cultural content, while others might be quoted and linked in context for their brilliant insights. A very technical resource might gain a lot of links from forum discussions. If I can complete this exercise on my own, I welcome your advice on how to do that with OSE or the like.
Link Building | | withoutthestress0 -
What to do with outdated (but ranking) content?
I'm SEOing for a theatre. We've got show pages that rank when searching for the business, but are outdated as the shows are from past years. The pages aren't accessible at all from the site now, but still exist in domain and are linked to by google. If you search the business, the results are: 1. [biz name] 2. [biz name] - tickets 3-6. outdated shows Should these pages be left up, or taken down and redirected home? Would there be any seo boost to the homepage from 301ing them home, or do you think it'd be more beneficial to have more results available as entry points into the site?
Link Building | | RyanWhitney150 -
Is there a way to Rank above wikipedia?
Is there a way to Rank above wikipedia? Please share any strategies.. Thanks
Link Building | | DmitryP0