List of Off page techniques
-
Hello Everyone,
Please share the list of off page techniques to improve ranking and which techniques completely avoided?
-
Things to do:
1. Plan your strategy carefully after proper research
2. Produce awesome unique content relevant to your target audience
3. Use white-hat techniques
Things NOT to do:
1. Dont plan, just wing-it each day!
2. Create poor quality thin or spun or otherwise low quality content
3. Use black-hat techniques
That should do it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
When serving a 410 for page gone, should I serve an error page?
I'm removing a bunch of old & rubbish pages and was going to serve 410 to tell google they're gone (my understanding is it'll get them out of the index a bit quicker than a 404). I should still serve an error page though, right? Similar to a 404. That doesn't muddy the "gone" message that I'm giving Google? There's no need to 410 and die?
Intermediate & Advanced SEO | | HSDOnline0 -
2 pages competing
Hi all, My website currently has 2 pages that address the theme 'property investment in manchester' or 'buy to let manchester'. https://www.knightknox.com/developments/manchester/ https://www.knightknox.com/investments/manchester I am a bit concerned that we are competing against ourselves for these keywords. In my opinion the /investments page provides better content, but the /developments page ranks higher in Google. What do you think would be the best course of action?: Leave as is Merge the contents of both pages Redirect the /developments to /investments Or something else? Any ideas welcome. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Pages with URL Too Long
I manage a number of Shopify stores for ecommerce clients. MOZ keeps kindly telling me the URLs are too long. However, this is largely due to the structure of Shopify, which has to include 'collections' and 'products'. For example: https://domain.com.au/collections/collection-name/products/colour-plus-six-to-seven-word-product-name MOZ recommends no more than 75 characters. This means we have 25-30 characters for both the collection name and product name. VERY challenging! Questions: Anyone know how big an issue URLs are as a ranking factor? I thought pretty low. If it's not an issue, how can we turn off this alert from MOZ? If it is an issue, anyone got any ideas how to fix it on Shopify sites?
Intermediate & Advanced SEO | | muzzmoz0 -
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Remove Landing Pages?
Howdy Guys, I've just been listening to the latest edition of whiteboard Friday regarding the over-optimization penalty. I'm just wondering if we should remove alot of make specifc landing pages... For instance we have a landing pages for our top 20 cars... For instance "bmw keyword" or "audi keyword" What do you guys think? remove them and 301 the pages to the homepage? Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0 -
No equivalent page to re-direct to for highly trafficked pages, what should we do?
We have several old pages on our site that we want to get rid of, but we don't want to 404 them since they have decent traffic numbers. Would it be fine to set up a 301 re-direct from all of these pages to our home page? I know the best option is to find an equivalent page to re-direct to, but there isn't a great equivalent.
Intermediate & Advanced SEO | | nicole.healthline0 -
How do I index these parameter generated pages?
Hey guys, I've got an issue with a site I'm working on. A big chunk of the content (roughly 500 pages) is delivered using parameters on a dynamically generated page. For example: www.domain.com/specs/product?=example - where "example' is the product name Currently there is no way to get to these pages unless you enter the product name into the search box and access it from there. Correct me if I'm wrong, but unless we find some other way to link to these pages they're basically invisible to search engines, right? What I'm struggling with is a method to get them indexed without doing something like creating a directory map type page of all of the links on it, which I guess wouldn't be a terrible idea as long as it was done well. I've not encountered a situation like this before. Does anyone have any recommendations?
Intermediate & Advanced SEO | | CodyWheeler0