Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practice for Inter-Linking to CCTLD brand domains
-
Team,
I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. :
amazon.com
amazon.de
amazon.fr
amazon.itCurrently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement of site-wide links I am reviewing this practice.
I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles.
Anyone having any thoughts/opinions on this topic they are open to sharing?
/Thomas
-
Hi Thomas,
I think that what you're doing right now is fine -
"...linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD domain."
Seems sensible from a user perspective - I think the only potential downside is if you're implementing this using lots of anchor text - this could potentially be problematic.
Equally utilising javascript allow users to select language and location seems fine to me.
I hope this helps,
Hannah
-
When you say it works - what exactly do you mean?
-
My best practice regarding to your issue is.
I am runing the same company like yours, but i have done those steps:
1. Unique Hosting for each ccTLD Domain.
2. I placed Side-Wide Links for another languages too.
3. The Anchor Texts, are not optimized, but for example: Countries: Germany, Italy, Canada, etc..
It works.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Converting PDFs to HTML
We're working with a client who gets about 80% of their organic, inbound search traffic from links to PDF files on their site. Obviously, this isn't ideal, because someone who just downloads a PDF file directly from a Google query is unlikely to interact with the site in any other way. I'm looking to develop a plan to convert those PDF files to HTML content, and try to get at least some of those visitors to convert into subscribers. What's the best way to go about this? My plan so far is: Develop HTML landing pages for each of the popular PDFs, with the content from the PDF, as well as the option to download the PDF with an email signup. Gradually implement 301 redirects for the existing PDFs, and see what that does to our inbound SEO traffic. I don't want to create a dip in traffic, although our current "direct to inbound" traffic is largely useless. Are their things I should watch out for? Will I get penalized by Google for redirecting a PDF to HTML content? Other things I should be aware of?
Intermediate & Advanced SEO | | atourgates0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Help FORUM ( User generated content ) SEO best practices
Hello Moz folks ! For the very first time im dealing with a massive community who rely on UGC ( user generated content ). Their forum is finding a great deal of duplicate content/broken link/ duplicate title and on-site issue. I have Advance SEO knowledge related to ecommerce or blogging but new to forum and UGC. I would really love to learn or get ressources links that would allow me to see/understand the best practices in term of SEO. Any help is greatly appreciated. Best, Yan
Intermediate & Advanced SEO | | ydesjardins2000 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
Best practice to redirects based on visitors' detected language
One of our websites has two languages, English and Italian. The English pages are available at the root level:
Intermediate & Advanced SEO | | Damiano
www.site.com/ English homepage www.site.com/page1
www.site.com/page2 The Italian pages are available under the /it/ level:
www.site.com/it Italian homepage www.site.com/it/pagina1
www.site.com/it/pagina2 When an Italian visitor first visits www.mysit.com we'd like to redirect it to www.site.com/it but we don't know if that would impact search engine spiders (eg GoogleBot) in any way... It would be better to do a Javascript redirect? Or an http 3xx redirect? If so, which of the 3xx redirect should we use? Thank you0