E-commerce Categories
-
Hello fellow SEOmozers!
I'm rebuilding out e-commerce site and have a question about categories. We sell branded servers, workstations, storage and related parts/upgrades. I know that nesting categories too deep is not recommended (and slows down the shopping cart), however if were to create more main categories then I'm affraid of keyword stuffing or spamming, do you think this would be ok or what would you recommend I do in my situation?
<colgroup><col width="131"></colgroup>
| Dell Rack Servers |
| Dell Tower Servers |
| Dell Blade Servers |
| Dell Storage |
| HP Rack Servers |
| HP Tower Servers |
| HP Blade Servers |
| HP Storage |
| IBM Rack Servers |
| IBM Tower Servers |
| IBM Blade Servers |
| IBM Storage |
| Dell Workstations |
| HP Workstations |
| IBM Workstations |
| Dell Hard Drives |
| HP Hard Drives |
| IBM Hard Drives |
| Dell RAM | Memory |
| HP RAM | Memory |
| IBM RAM | Memory |Thanks for all your input, opinions, and comments!
-
Understood now. Thank you so much!
-
When I say 'Tiny' I mainly am getting at the fact that it is either a category with 1 or 2 total products inside it. Or, it is named after an obscure term with almost zero search volume.
I find that going to level 3 can be ok, but try to stick to two levels deep.
I would include the word server in the example listed above.
There is no limit. I would list your most popular and profitable categories on your home page.
-
Thank you Anthony for your response! If its not too much trouble can you give me an example of a tiny category name and a good/recommended category name for SEO purposes.
Servers <- this is obviously tiny
Dell Servers <- is this a tiny or an ok one?
Dell Rack Servers <- is this optimal or it can be improved for example "Dell Rack PowerEdge G11 Servers"?
And what is the recommended depth of sub categories, would 3 be ok?
Dell Rack Servers > PowerEdge R710 > Products
Also for the sub category, should I put the word server after PowerEdge R710 or is that automatically implied by the top category?
Also is there a limit or recommended number of top/root categories to have on the homepage?
Thanks again!
-
I think those all look fine. If your categories are making it easier for your users to find what they are looking for, then they are good to go.
Do not make tiny categories for SEO purposes that don't help users shop.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is search volume measured (i.e., thousands)?
Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!
Keyword Research | | rootmktg0 -
E-Commerce SEO: Where to start with 4,000+ products?
Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!
Keyword Research | | ronyon0 -
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home". If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
Keyword Research | | JanssenM.0 -
What is the relationship/difference between categories and keywords in terms of google local seo?
I know that they are very similar as search signals, but I would like to understand the exact relationship. My company is in the process of adding local seo services to our seo offerings, and we are trying to hammer out a process for determining optimal categories for businesses based on keywords we are already using for optimizing their sites. Any insights or suggestions on how best to do this would be much appreciated.
Keyword Research | | CustomCreatives0 -
Google Keyword Tool Category Selector
Has anyone developed any useful techniques for using the category selector in the GKT? Perhaps in conjunction with a site URL. Always looking for something better
Keyword Research | | waynekolenchuk0 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0 -
Over 20 Categories, No Keyword Strategy, Can someone help?
Hello Friends, I have recently built a big site with nearly 300 pages (to begin with) and there are around 20 categories on the website. I want to get 3-4 keywords ranked for each category but I don't know how and where to begin. My site revolves around wedding industry but does not have a "Main Keyword" - not yet at least. A couple of "Main Keywords" (these keywords actually describe my website) that I thought of have ZERO traffic but I have few good keywords for each category. Can someone please suggest how do I begin with? Regards, Naimath
Keyword Research | | Sizmic0 -
Killer Methods to find the right key words for e-commerce categories anyone?
Hello SEOs, I work for an e-commerce site and we often open new categories Babycare, Arts & Crafts, DIY... Does anyone have any killer methods to find the right key words for sub categories, items,... Handy tools? Tips? Google doc spread sheet cheat? Cheers!!! crossword.gif
Keyword Research | | ref.price0