E-commerce Categories
-
Hello fellow SEOmozers!
I'm rebuilding out e-commerce site and have a question about categories. We sell branded servers, workstations, storage and related parts/upgrades. I know that nesting categories too deep is not recommended (and slows down the shopping cart), however if were to create more main categories then I'm affraid of keyword stuffing or spamming, do you think this would be ok or what would you recommend I do in my situation?
<colgroup><col width="131"></colgroup>
| Dell Rack Servers |
| Dell Tower Servers |
| Dell Blade Servers |
| Dell Storage |
| HP Rack Servers |
| HP Tower Servers |
| HP Blade Servers |
| HP Storage |
| IBM Rack Servers |
| IBM Tower Servers |
| IBM Blade Servers |
| IBM Storage |
| Dell Workstations |
| HP Workstations |
| IBM Workstations |
| Dell Hard Drives |
| HP Hard Drives |
| IBM Hard Drives |
| Dell RAM | Memory |
| HP RAM | Memory |
| IBM RAM | Memory |Thanks for all your input, opinions, and comments!
-
Understood now. Thank you so much!
-
When I say 'Tiny' I mainly am getting at the fact that it is either a category with 1 or 2 total products inside it. Or, it is named after an obscure term with almost zero search volume.
I find that going to level 3 can be ok, but try to stick to two levels deep.
I would include the word server in the example listed above.
There is no limit. I would list your most popular and profitable categories on your home page.
-
Thank you Anthony for your response! If its not too much trouble can you give me an example of a tiny category name and a good/recommended category name for SEO purposes.
Servers <- this is obviously tiny
Dell Servers <- is this a tiny or an ok one?
Dell Rack Servers <- is this optimal or it can be improved for example "Dell Rack PowerEdge G11 Servers"?
And what is the recommended depth of sub categories, would 3 be ok?
Dell Rack Servers > PowerEdge R710 > Products
Also for the sub category, should I put the word server after PowerEdge R710 or is that automatically implied by the top category?
Also is there a limit or recommended number of top/root categories to have on the homepage?
Thanks again!
-
I think those all look fine. If your categories are making it easier for your users to find what they are looking for, then they are good to go.
Do not make tiny categories for SEO purposes that don't help users shop.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Long tail traffic only to category, should we make the title keyword rich?
Hello, Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title. Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)? Thanks
Keyword Research | | BobGW0 -
Categories in anAdd Classifieds site
Hi Everybody, We are adding a new feature to my site, and it is a add classifieds section. I spend the whole weekend making a research for keywords that could fit the category names. What I did, is to search for the exact phrases that people use related to the different categories that a classified site has. For example, if the category is to sell and buy cars, I search for the most popular query, in my language: cars second hand. So far so good, but the problem is that if I do so, I will have far too many categories, because those would be too specific. Any of my future competitors use the most search keywords, they are more pragmatic and use general wording. They also do not have more that one level subcategories, for the sake of usability and probably SEO. Today I entered all the almost 100 categories on the system, and it looks horrible. Also, too many links in the main page, the categories are difficult to find in the drop box list, users would need to scroll down to find what they are looking for: even in the main page! Other unwanted consequence is that too many categories will lead to too many empty categories in the first months, giving a bad impression of inactivity to the site, and making it even more difficult to create momentum. My question is: would be there any SEO benefit for using a long list of keyword categories, that compensate the problems generated for being too specific? Since any of our future competitors use many categories, I would answer myself as: keep it simple and short. But probably somebody with experience can give me some ideas. Many thanks in advance for your help, Daniel
Keyword Research | | te_c0 -
Over 20 Categories, No Keyword Strategy, Can someone help?
Hello Friends, I have recently built a big site with nearly 300 pages (to begin with) and there are around 20 categories on the website. I want to get 3-4 keywords ranked for each category but I don't know how and where to begin. My site revolves around wedding industry but does not have a "Main Keyword" - not yet at least. A couple of "Main Keywords" (these keywords actually describe my website) that I thought of have ZERO traffic but I have few good keywords for each category. Can someone please suggest how do I begin with? Regards, Naimath
Keyword Research | | Sizmic0 -
Keyword whit accent (é, è, ê) ?
Hi all ! I have a quick question. On one of the site im working, my principal keyword im working whit have a accent such as é or è or ĉ. How does google seen it ? When im trying to see a page in cached version to see what google is suppose to see, i often see my keyword whit @ or other weird sign in it. Does it affect my keyword ranking ? Can i lose autority ? Should i hide some "no accent keyword" somewhere on the page ? Cause some of them make no sense whitout it. Thanks !
Keyword Research | | Promoteam0 -
Keywords for homepage and product categories
My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail. I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too. Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?
Keyword Research | | Seaward-Group0 -
Killer Methods to find the right key words for e-commerce categories anyone?
Hello SEOs, I work for an e-commerce site and we often open new categories Babycare, Arts & Crafts, DIY... Does anyone have any killer methods to find the right key words for sub categories, items,... Handy tools? Tips? Google doc spread sheet cheat? Cheers!!! crossword.gif
Keyword Research | | ref.price0