Two links with the same quality but different effect
-
Hi,
the website I'm working for is loosing rankings for one specific keyword and since there haven't been any bigger onsite changes I assume it's the back links.
The company bought some exact anchor text links in the past, so I went through those. One specific one attracted my attention: It's a site wide link which creates over 80% of the back link profile to the specific website.
There was only one catch: part of this bought anchor text campaign is another highly targeted anchor text which is not negatively affected by the rankings.
Still I didn't like the feel of this so I ran the seomoz keyword difficulty report. And there I discovered an interesting pattern:
For keyword A we are the only ones in the top10 with such a high percentage of exact keyword usage. But for keyword B, which didn't loose rankings our top10 competitor have an even more over-optimized keyword usage or much weaker back link profile.
So now I wonder if it could actually be the case, that we loose rankings for keyword A since our competitors have a more natural profile, but for Keyword B it has no negative effect due to the worse competition.
Thanks in advance for your help!
-
Your conclusion sounds correct. Keyword A is much more competitive and you have 80% of your backlinks coming from one domain. Your competitors may have a stronger link profile with links from multiple domains and diverse anchor text.
You are able to rank for Keyword B since it is less competitive and you have a link with exact anchor text matching that term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best competitor analysis tool comparing my links with competitor links?
Hello All, Can anyone tell me best competitor analysis tool comparing my links with competitor links? Tool which define quality of links either low quality or spammy links etc? Thanks!
Competitive Research | | devdan0 -
Alternatives To Link Detective
Hi, A while back I used link detective to scan through our OSE reports. However, it seems that the site is no longer maintained and the system no longer seems to work, ie I upload the CSV file and then when i check back it leads to a blank screen. I wonder if anyone knows of a similar software as its functionality was very useful. Thanks
Competitive Research | | bobanna1 -
Link vs Subdomain Language redirect
Hi all, I'm managing a website that uses a redirect to show different languages to the users. I mean when a user access the site from any country it sees the full domain but when it access it from Italy, France or Germany it goes to domain.com/lang=FR or IT. I see that other sites use a technique to redirect to it.domain.com or fr.domain.com but I have doubts about which one is better. We do an aggressive link building strategy and we have a lot of links to the root domain across the various languages. Is it better to do the link building to the it.domain.com and fr.domain.com, depending on the language source of the link instead of the root? I'm seeing that some of our competitors are doing this but I'm afraid is going to spread the link juice across many subdomains and lose power to the root. Thanks in advance
Competitive Research | | nunob.staredition0 -
Why would a site with virtually no external links and low authority rank very high?
Hey there: I'm not sure anyone's going to be game to answer this but... I have designed, done on-page optimization for and done ongoing content marketing and linkbuilding for a local fitness site. The site is about nine months old and I am attempting to achieve rank for the keyword "personal trainers in philadelphia." We've made progress; having taken a new site from +100 to 19 in about four or five months worth of content creation and linkbuilding on a very modest budget. I'm not complaining. What has me confused though is that there are one or two sites that are ranking very high for this keyword string with considerably shoddier metrics than our site and I'm wondering how a stock WP theme site with very few inbound links can rank top five for a reasonably competitive keyword? Our site is http://vtrainersinc.com. The site I've noticed that ranks top five and seems to have an inferior SEOMoz profile is bodycrafters.net. Anybody got any ideas as to why these things seem to occur? I have this feeling this site has stumbled upon a magic SEO elixir which I'd like to get my hands on!
Competitive Research | | splatdude0 -
Query for checking is a link to domain A already exists on domain B
Hi, I was wondering if anyone can help. I need to have a simple check where I have 2 domains, and I can check of there are any links from domain A to domain B. Does anyone what would be the best query for this and if you would use google, bing, yahoo or other SE. Many thanks
Competitive Research | | James770 -
Anyone have experience with "Link Research Tools" ?
I'm looking into Linkresearchtools.com for competitive backlink analysis. Already have SEOmoz (obviously) and Majestic. Anyone have any experience with the toolset? If so, what does it do well, what do you like, and where does it fall down? Cheers
Competitive Research | | BedeFahey0 -
Link Landscape Definition
Will someone give me a good definition of "Link Landscape", or a great article on it.
Competitive Research | | Trupanion0 -
Inbound links
Is the any report that will show the reciprocal vs one-way inbound links?
Competitive Research | | FastCashOnlineInc0