How do you build domain trust and authority ?
-
I am doing some link building and was hoping to get some clear information about the quality of the links and what I need to build a higher domain trust and authority.
My sites page I wish to build for has: DA 22 PA 33 MR 4.6
I am looking at back links with these figures
Considering outbound links are equal, which pages can help build my page ?
page1 DA 66 PA 48 MR 4.8
page2 DA 66 PA 35 MR 3.75
page 3 DA 66 PA 28 MR 3.5
page 4 DA 41 PA 18 MR 2.73
Page 4 DA 41 PA 18 MR 1.87
Do I need back links with a Domain Authority Higher than my own ?
PA higher than my own ?
or MR higher than my own ?
or would any of these pages be able to improve my own ?
Thank you in advance for helping with this as I do not want to spend 6 months building the wrong links.
-
Hi Joseph,
From a purely numbers point of view, all of this links could help your site's metrics, but I think we're missing the larger picture.
Before we talk about that though, here's a couple of pointers:
- don't forget about MozTrust in your metrics, especially dealing with directory sites. Sites with high MozRank and low MozTrust should be avoided
- Also when dealing with directories, this is one of the few times that looking at PageRank is actually useful. A big difference between MR/DA and toolbar PageRank is a big warning sign that the directory might have been penalized
What's more important is probably the relevancy of the page. This is even more important than the metrics. A link from a relevant high trusted domain, even if it has almost zero MozRank, is better than an off topic link in the footer of page with great MozRank (some exceptions apply)
Hope this helps! Best of luck with your SEO!
-
DA and PA are calculated by links and quality of the links.
And the trust ranking is based on the above along with the age of the domain.
Honestly, if you are doing these just for higher DA and PA, it won't do you too good. Quality links are really what gets business. If I get 1,000 links from toilet blogs and I sell TVs, their links won't mean a thing to me because no one will click those links.
-
Well,
I would like a general answer about the DA, PA and MR for sure.
However these particular pages are from directories listed here on SEOMOZ's list of directories worth exploring.
All would be links in a category for my site.
There are both free listings
and a fee to review the listing option. ( considered a paid link ?)
-
Are the sites relevant to your site? Will they be useful to the users of the other site? Are these links paid?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Putting my content under domain.com/content, or under related categories: domain.com/bikes/content ?
Hello This questions plays on what Joe Hall talked about during this years' MozCon: Rethinking Information Architecture for SEO and Content Marketing. My Case:
Intermediate & Advanced SEO | | Inevo
So.. we're working out guidelines and templates for a costumer (sporting goods store) on how to publish content (articles, videos, guides) on their category pages, product pages, and other pages. At this moment I have 2 choices:
1. Use a url-structure/information architecture where all the content is placed in one subfolder, for example domain.com/content. Although it's placed here, there's gonna be extensive internal linking from /content to the related category pages, so the content about bikes (even if it's placed under domain.com/bikes) will be just as visible on the pages related to bikes. 2. Place the content about bikes on a subdirectory under the bike category, **for example domain.com/bikes/content. ** The UX/interface for these two scenarios will be identical, but the directories/folder-hierarchy/url structure will be different. According to Joe Hall, the latter scenario will build up more topical authority and relevance towards the category/topic, and should be the overall most ideal setup. Any thoughts on which of the two solutions is the most ideal? PS: There is one critical caveat her: my costumer uses many url-slugs subdirectories for their categories, for example domain.com/activity/summer/bikes/, which means the content in the first scenario will be 4 steps away from the home page. Is this gonna be a problem? Looking forward to your thoughts 🙂 Sigurd, INEVO0 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
:Pointing hreflang to a different domain
Hi all, Let's say I have two websites: www.mywebsite.com and www.mywebsite.de - they share a lot of content but the main categories and URLs are almost always different. Am I right in saying I can't just set the hreflang tag on every page of www.mywebsite.com to read: rel='alternate' hreflang='de' href='http://mywebsite.de' /> That just won't do anything, right? Am I also right in saying that the only way to use hreflang properly across two domains is to have a customer hreflang tag on every page that has identical content translated into German? So for this page: www.mywebsite.com/page.html my hreflang tag for the german users would be: <link < span="">rel='alternate' hreflang='de' href='http://mywebsite.de/page.html' /></link <> Thanks for your time.
Intermediate & Advanced SEO | | Bee1590 -
Domain switch planned - new domain accessible - until the switch: redirect from new to old domain with 307?
Hi there, We are going to switch our local domain oldsite.at to newsite.com in November. As our IT department wants to use the newsite.com already for email traffic till then, the domain newsite.com has to be accessible for public and currently shows the default Apache page without useful content. The old domain has quite some trust, the new domain is a first time registered domain (not known by search engines yet and no published anyhow). The domain was parked till now. I am aware of the steps to take for the switch itself, but: **what to do with the newsite.com domain until everything is prepared for the switch? **I suppose users or search engines find the domain and as there is no useful information available it harms us already. My idea was to 307 redirect newsite.com to the oldsite.at but the concern is that this causes problems as soon as we switch the domain and redirecting with 301 from oldsite.at to newsite.com? Do you have any objections or other recommendations? Thank you a lot in advance.
Intermediate & Advanced SEO | | comicron0 -
301 redirects cross domains
Hi Moz Community. We have a client that has Website A and Website B. Website A is going to be replaced by Website C, a new website and brand. Some products sold on Website A are going to be split out to Website B & C. i.e. Say Website A sells eight products - then four will go to Website B and four to Website C. OUR QUESTION Technically we know we can 301 redirect the Website A products to the relevant Website B & Website C products. 1. Given this convoluted structure, will there be any negative ramifications for SEO? and; 2. Which website would you redirect the homepage to, B or C?
Intermediate & Advanced SEO | | WCR0 -
Losing Rank As A Result Of Domain Change
I have a client who is wishing to switch from an established, but unattractive domain, to a domain he just purchased that is more attractive. For example purposes, his existing site is "His-Company-Website.com" and the site he just purchased and wants to transfer to is "HisCompanyWebsite.com." The only difference is the old site has hyphens in between the words and the new one does not. He is not making this choice from an SEO perspective, but more of a "I don't want to keep saying all those hyphens when telling people about my website." But he said he doesn't want to lose his search engine rankings as a result. So he knows this won't necessarily increase his ranks, but doesn't want them to drop as a result. When speaking with him, I thought we could simply toss in a 301 redirect at the root level and pipe them over to the other site, but he wanted some actual proof. I went back to look at what I thought would be a similar case that I did earlier in the year (transferring from a .net to a .com) and noticed that we did see some rather substantial drops in at least traffic, so I am not so sure about this plan any longer. So my questions for my far more insightful colleagues... What would be your suggestion on this problem? Transition to the more user friendly domain or stick with the unfriendly domain? If he does elect to transition to the new domain, what all can I do to preserve his search engine rankings? Should a rankings and/or traffic drop be predicting when completing this? Thank you all in advance. Any other tidbits anyone has to offer would be great. Looking forward to your replies.
Intermediate & Advanced SEO | | ClayPotCreative0 -
Redirecting a Page from Domain A to Domain B
We have a page on Domain A, an established and well-ranking website, that would be more appropriate on Domain B, a site that we launched about two years ago. This page ranks well, pulls nice search traffic and has traffic from external links. We would like to move the page and its traffic from Domain A to Domain B using a 301 redirect. Have you ever done this or have you heard of how it has worked for someone else? Thanks!
Intermediate & Advanced SEO | | EGOL0