Can I "Run Macros" on my own?
-
I talked to the SEO company I am using and trying to get an understanding of what it is they are doing for me. They told me that one of the most important things they are doing is running macros. Is this something I could learn to do myself? What does it mean? How do I do it? How long does it take?? I have recently been educating myself on SEO and coded my website with metadata titles and descriptions. Is running macros something I can do on my own too? I guess I'd also just like to know what it is.
-
Here are a couple of YouMoz posts that discuss things that are good to show in reports from an agency that should give you a couple of ideas.
http://www.seomoz.org/ugc/agent-seo-reporting-maam
http://www.seomoz.org/ugc/what-to-include-in-your-seo-reports
-
What type of reports should they be able to supply? What would the report show?
-
I totally agree with the other two responses. Ask what they mean by running macros, and be sure you understand what they are doing for you, and ask for regular reports. If they're building any links, you need to get the list from them about the exact links they have built.
-
They are probably referring to the office application macros which are scripts that run inside word documents, excel spreadsheet etc. If this is the case then the language you would need to learn is VBA, there are tons of tutorials online you can search for.
As goodlegaladvice suggested, this is probably for creating reports and analytical data etc. If this is the most important thing that they are doing then I would ask for a more detailed explanation of their work!
-
I would guess they might have made macros to organize data they get from analytics, seomoz or some other tracking software. That might be a benefit to there clients but you could do seo without it if you didn't have a huge ammount of keywords and pages
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Can't Googlebot Fetch Its Own Map on Our Site?
I created a custom map using google maps creator and I embedded it on our site. However, when I ran the fetch and render through Search Console, it said it was blocked by our robots.txt file. I read in the Search Console Help section that: 'For resources blocked by robots.txt files that you don't own, reach out to the resource site owners and ask them to unblock those resources to Googlebot." I did not setup our robtos.txt file. However, I can't imagine it would be setup to block google from crawling a map. i will look into that, but before I go messing with it (since I'm not familiar with it) does google automatically block their maps from their own googlebot? Has anyone encountered this before? Here is what the robot.txt file says in Search Console: User-agent: * Allow: /maps/api/js? Allow: /maps/api/js/DirectionsService.Route Allow: /maps/api/js/DistanceMatrixService.GetDistanceMatrix Allow: /maps/api/js/ElevationService.GetElevationForLine Allow: /maps/api/js/GeocodeService.Search Allow: /maps/api/js/KmlOverlayService.GetFeature Allow: /maps/api/js/KmlOverlayService.GetOverlays Allow: /maps/api/js/LayersService.GetFeature Disallow: / Any assistance would be greatly appreciated. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
Lost ranking and can't figure out why
My page http://www.drschulmanplasticsurgery.com/body/buttock-lift-augmentation-new-york-city/ recently moved from first page to past the 15th. I was never penalized on the last update and have very few links pointing to this page. I can't figure out why i just moved so far back. Can anyone offer some advice?
Technical SEO | | Roots70 -
Wordpress "incoming search terms" plugin
Hello everyone! newbie to SEO and have been trying to keep everything nice and ethical but I've seen on a couple of blogs today "incoming search terms" at the bottom of the blogs, then a bullet pointed list of search terms beneath it. So I had a quick search about the use of it and noticed wordpress has a plugin that automatic ally generates these "incoming search terms". I ask is this a legitimate plugin or will this harm my blog? I assume it generally will as I can't see this being much use for the audience, rather it would be 100% for trying to lure in search engines.
Technical SEO | | acecream0 -
Help with pages Google is labeling "Not Followed"
I am seeing a number of pages that I am doing 301 redirects on coming up under the "Not Followed" category of the advanced index status in google webmasters. Google says this might be because the page is still showing active content or the redirect is not correct. I don't know how to tell if the page is still showing active content, and if someone can please tell me how to determine this it would be greatly appreciated. Also if you can provide a solution for how to adjust my page to make sure that the content is not appearing to be active, that would be amazing. Thanks in advance, here is a few links to pages that are experiencing this: www.luxuryhomehunt.com/homes-for-sale/sunnyisles.html www.luxuryhomehunt.com/homes-for-sale/summerield.html
Technical SEO | | Jdubin0 -
"nofollow pages" or "duplicate content"?
We have a huge site with lots of geographical-pages in this structure: domain.com/country/resort/hotel domain.com/country/resort/hotel/facts domain.com/country/resort/hotel/images domain.com/country/resort/hotel/excursions domain.com/country/resort/hotel/maps domain.com/country/resort/hotel/car-rental Problem is that the text on ie. /excursions is often exactly the same on .../alcudia/hotel-sea-club/excursion and .../alcudia/hotel-beach-club/excursion The two hotels offer the same excursions, and the intro text on the pages are the exact same throughout the entire site. This is also a problem on the /images and /car-rental pages. I think in most cases the only difference on these pages is the Title, description and H1. These pages do not attract a lot of visits through search-engines. But to avoid them being flagged as duplicate content (we have more than 4000 of these pages - /excursions, /maps, /car-rental, /images), do i add a nofollow-tag to these, do i block them in robots.txt or should i just leave them and live with them being flagged as duplicate content? Im waiting for our web-team to add a function to insert a geographical-name in the text, so i could add ie #HOTELNAME# in the text and thereby avoiding the duplicate text. Right now we have intros like: When you visit the hotel ... instead of: When you visit Alcudia Sea Club But untill the web-team has fixed these GEO-tags, what should i do? What would you do and why?
Technical SEO | | alsvik0 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
I have a ton of "duplicated content", "duplicated titles" in my website, solutions?
hi and thanks in advance, I have a Jomsocial site with 1000 users it is highly customized and as a result of the customization we did some of the pages have 5 or more different types of URLS pointing to the same page. Google has indexed 16.000 links already and the cowling report show a lot of duplicated content. this links are important for some of the functionality and are dynamically created and will continue growing, my developers offered my to create rules in robots file so a big part of this links don't get indexed but Google webmaster tools post says the following: "Google no longer recommends blocking crawler access to duplicate content on your website, whether with a robots.txt file or other methods. If search engines can't crawl pages with duplicate content, they can't automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages. A better solution is to allow search engines to crawl these URLs, but mark them as duplicates by using the rel="canonical" link element, the URL parameter handling tool, or 301 redirects. In cases where duplicate content leads to us crawling too much of your website, you can also adjust the crawl rate setting in Webmaster Tools." here is an example of the links: | | http://anxietysocialnet.com/profile/edit-profile/salocharly http://anxietysocialnet.com/salocharly/profile http://anxietysocialnet.com/profile/preferences/salocharly http://anxietysocialnet.com/profile/salocharly http://anxietysocialnet.com/profile/privacy/salocharly http://anxietysocialnet.com/profile/edit-details/salocharly http://anxietysocialnet.com/profile/change-profile-picture/salocharly | | so the question is, is this really that bad?? what are my options? it is really a good solution to set rules in robots so big chunks of the site don't get indexed? is there any other way i can resolve this? Thanks again! Salo
Technical SEO | | Salocharly0 -
Having both <title>and <meta name="title"...> on a web page?</title>
Hi All, Client of mine using reversed Meta Tags format in their website and Honestly i never saw such Meta Tags formats. In my opinion having 2 Title tags and wrong reversed description tag is not correct and the needs to be removed, and other tags need to be changed,too But they said that it probably doesn't make a difference because they don't think it affects search engine results and won't remove it just based on opinion. Because weird thing is Search Engines are apparently able to index them. So should i persist on correcting them or just hope for the best and ignore it?!?!?! Thanks!
Technical SEO | | DigitalJungle0