Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are on-site content carousel bad for SEO?
Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5
Technical SEO | | Alviau0 -
DoesHurt SEO
Hey guys, I've read mixed reviews on this. Does anyone have an answer to whether or not hiding h1 text ( ) negatively effects SEO in 2018. Thanks for the help!
Technical SEO | | Jason-Reid0 -
301'd site, but new site is not getting picked up in google.
Hi I'm having big issues! Any help would be greatly appreciated This is the 3rd time this happened. Every time I switch my old site greatcleanjokes.com to the new design of chokeonajoke.com traffic goes almost completely down (I even tried out the new design on greatcleanjokes [to see if it was a 301 issue] and traffic also went down.) What can possibly be wrong with this new site that google just doesn't like it ?! I was ranking high up for many big phrase like joke of the day, corny jokes, clean jokes, short jokes. Now It's all gone. I also think it's strange that when I search for site:chokeonajoke.com the post pages show up before the category pages!? Here is the old site http://web.archive.org/web/20140406214615/http://www.greatcleanjokes.com/ Here is the new one http://chokeonajoke.com/ If you can't figure out anything do you know of anyone I can hire who may be able to figure it out?
Technical SEO | | Nickys22111 -
Internal Ads on A Site
We serve ads on our site using a sub-domain. All ads use a re-direct from ads.domain before redirecting users to the proper, normal, internal url. Most the content on our home page is ad block driven. Is it possible and does it make sense to enter the sub-domain as url parameter in Google Webmaster tools, letting Google know that this is something to be ignored. Many thanks
Technical SEO | | CeeC-Blogger0 -
Site Blacklisted
Good morning. Just done my WMT ritual morning check and one of my sites has been blacklisted for malware. It's a wordpress site - I've run various scans, e.g. http://sitecheck.sucuri.net/scanner/ and also installed wordfence and scanned with that and wordfence produced some offending files which I have now deleted. I've also installed website defender in the hope that it wont happen again. I'm pretty good with staying on top of updates and rarely let a few days pass without upgrading new version of wordpress or plugins etc. I've also checked my users to make sure no new admins or anything and also changes passwords. I've asked for a review from Google and just wondered how long these reviews take? Also, has anybody got any advice, is there anything else I should be doing? Thanks
Technical SEO | | littlesthobo0 -
SEO impact of adding a forum module to a site
I help maintain a site and the owners want to start a forum for their club members. This is a site that runs on Joomla, so it's likely we'll use some form of a Joomla module to add the forum functionality. My main question is whether there is anything to be concerned about for SEO purposes when adding the forum. I've never set one up, so I don't know the best practices for forums/discussion boards (although I'm scouring the web for general info). Should it be a subdomain or on the main domain -- or does this not matter? Are there any general setup processes that I should pay attention to for SEO best-practices? This question was mainly about the SEO impact, but if anyone can point me in the direction of forum best practice info as well, It would be appreciated. Cheers!
Technical SEO | | kariel
Kristy0 -
Feedback for the onpage seo for this site
Hi, Can the seo gurus here, suggest me if any on page factors affect my site? http://www.ridpiles.com/ Recently i have added, the following post to the main home page, http://www.ridpiles.com/2012/02/different-types-of-cures-for-piles/ This page is somewhat different than the title keyword. As the main page titile is "hemorrhoids treatment". The newly created blog post is on "cure for piles" Does this blog post has any affect on the on page factors due to different title? And do i require any changes regarding the on page seo? Will be waiting for your replies.
Technical SEO | | Indexxess0 -
Site forwarding - seo friendly or not?
Recently i decided to change my domain name - and although i have written several useful and working .htacess files with 301 redirects, this one became more complicated by the fact that I went through TWO domain name changes, before settling on the second one. Having seen some issues with the browser not being able to interpret correctly the .htaccess file, i temporarily suspended the .htaccess file, and opted instead for site forwarding. I don't know the mechanics behind site forwarding, or whether it is seo friendly or just a method for ip addressing, a sort of pseudo domain name server record change.
Technical SEO | | highersourcesites
I let it lie for a few weeks, until the dust settled, and yesterday put back the basic .htaccess file, with a 301 redirect, which directs the original domain name to be forwarded to the new one ( also it has a conditional in place to solve canonical issues). It works fine. But right now i am not seeing the link juice, the domain age, the domain page rank that it has. It has gone to zero, when it used to be three, sometimes four. I also made the change of address using webmaster tools. How long ( forever?) will it take to see my old page rank come back, even if it loses 10% from the change? And does site forwarding help or hinder seo ranking?0