WHAT IF YOU ARE NOT IN THE BUSINESS OF PRODUCING CONTENT
-
A lot of SEO is focusing on content these days and having unique blogs and articles. I understand how this would be great for a search engine, but doesn't that leave out businesses that are not there to make content but only want to advertise their services?
-
I believe that there's a general misconception of what content is. Infact, people tend to think at is a "written content".
But it not so.
Video and audio (both better with transcripts), photos, graphics (and infographics), and, yes, written posts are all contents.
As Adams said, the secret of succes of any enterprise blog happens when it is able to become a relevant and authoritative voice in its market.
-
You might be surprised at the amount of content you do already have, but don't think of as content. Things like:
- Brochures and flyers that explain your business that you have in your lobby or you mail out to people.
- Outgoing emails to potential/existing customers, where you are answering the same questions over and over.
- Telephone scripts for inbound or outbound marketing.
Look around for what types of unique things you already have developed outside of the web, and see if you can use that on the web. You've already done the work involved in vetting the content, etc. Now let it work for you, and have people be able to find that answer on your website, without having to write the same email for the 50th time.
-
Why not add a blog to your website and focus on producing some really great content for it? This can be a great way to not only get rankings but establish yourself as an industry expert to sell your services.
-
I guess they will just have a harder time ranking well than. Of course they can still build links through their partnerships, referals, directories, clients etc.
It's not really a matter of 'making content' for the sole sake of getting links; it's also about educating potential customers, getting your knowledge out to people facing similar problems, being seen as an authority in your market, receiving business opportunities because people are landing on your website with long tail search phrases etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content & Tags
I've recently added tags to my blog posts so that related blog posts are suggested to visitors. My understanding was that my robot.txt was handling duplicate content so thought it wouldn't be an issue but after Moz crawled by site this week is reported 56 issues of duplicate content in my blog. I'm using Shopify, so I can edit the robot.txt file but is my understanding correct that if there are 2 or more tags then they will be ignored? I've searched the Shopify documents and forum and can't find a straight answer. My understanding of SEO is fairly limited. Disallow: /blogs/+
Content Development | | Tangled
Disallow: /blogs/%2B
Disallow: /blogs/%2b0 -
Content building: Ratio of blog messages?
What is a good ratio for publishing blog messages on our company website? Which ratio is "Panda-friendly"?
Content Development | | wellnesswooz0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
With the structure of WordPress when multiple tags are selected, SEOMoz reports show each URL/tag as duplicated content? What to do?
wordpress.com/blogpost/tag/word1 wordpress.com/blogpost/tag/word 2 etc. Same page, but WP generates multiple URLs for each tag. in reports, this shows as duplicate content. Is it something to worry about? If yes, what is the best fix?
Content Development | | VividImage0 -
What is the best way to get around duplicate content when you are advertising exactly the same content on two different sites?
I am currently trying to improve exposure for an online degrees website but the content for the degree program pages is exactly the same as the company's main website. What would you suggest for getting around the duplicate content issue as a lot of the curriculum content will obviously be the same for each module, etc? Thanks
Content Development | | BeattieGroup0 -
Blogger - Multiple partial duplicate content and canonical
In Blogger, have at least three pages produced for each post - main post, archive and tag - each has their own canonical tag - are these considered duplicate content by Google? Not sure the best way to handle this.
Content Development | | holdtheonion0 -
Is it considered as duplicate content ?
Hello, I see a lot of errors on my webmaster tools because of this ajax code on my questions pages of the site (screen) : www.dismoicomment.fr The code : | / ADD ANSWER FORM |
Content Development | | elitepronostic
| | $("#answer-add-button").click(function () { |
| | $.ajax({ |
| | type: 'POST', |
| | url: '/answers/quelle-assurance-choisir-pour-un-scooter/', |
| | data: $("form#answer-add").serialize(), |
| | dataType: 'html', |
| | success: function(data) { |
| | |
| | if(data=="answer") { |
| | $('.answer-add-message').show().empty(); |
| | $(document).ready(function() { |
| | $(' Vous avez déjà répondu à cette question. ').appendTo('.answer-add-message'); |
| | }); | I have add a line on my robots.txt : http://www.dismoicomment.fr/robots.txt for remove all urls with /answers/. These urls with /answers/ aren't indexed in google. Do you think that it is dangerous and that can be considered as duplicate content ? 1129546035.png0 -
Duplicate Content - Video
I recently noticed a drop in rankings for my site shortly after the new algorithm update. I'm not sure exactly why rankings went down, but would like to know if it has to do with having videos on our site that do not belong to us. We have a few videos on product pages that the manufacturer of the product had created. I was wondering if Google maybe thinks we are maliciously stealing these videos or something and penalizing us for it. And if stuff like this has anything to do with the recent algorithm update. We make our own videos, but some of our manufacturer's videos are just better... and they work with us and are glad for us to have their videos listed. Thanks in advance
Content Development | | poolguy0