Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Does anyone have a good resource for learning PPC?

Paid Search Marketing

1937

flemingsteele last edited by

Hi guys I'm looking for a good resource to brush up on PPC. Any help would be great. Thanks
1 Reply Last reply
Reply Quote 0
Thos003 last edited by

It's a little dated as far as the images and interface info, but "The Ultimate Guide to Adwords" published by Entrepreneur Press is a fantastic book for teaching PPC fundamentals.
1 Reply Last reply
Reply Quote 0
DanDeceuster last edited by

Just go straight to Google. They have a help center for those who want to get certified. Very nice training and explanation of Adwords:

http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs&rd=1
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Our PPC UTM URLs Aren't Registering In GA Properly

Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux

0
PPC strategies in a competitive ecommerce market

Hello, What's the top 5 things to keep in mind when doing PPC in a competitive ecommerce market? Our competitors are buying PPC leads based on gathering long term customers that only have to get bought once and then they are repeat customers with no more cost. Thus, PPC cost is through the roof in this niche. Anyways, what's the top 5 pieces of advice you would give and you're also welcome to reference any good or harder to find references for me to read or watch. Thank you, Bob
Paid Search Marketing | | BobGW

0
PPC - Fixing the campaign so ads always rank in positions 1 - 3

Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson

0
Does anyone know if there are any adwords guideline restrictions against naming a product with the term "Clinically Proven?"

If you do a search for something like "protein powder" there are the sponsored ads where you can shop. Does anyone know if there are any guidelines against naming a product with "Clinically Proven." For example, "Clinically Proven Protein Powder." Any guidance, insight, or links helping to answer this question would be appreciated.
Paid Search Marketing | | jbmac

0
Can I dynamically add city name to my PPC ad text and URL based on the user's search?

I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.

0
How do you assess PPC ROI?

I thought this would be pretty straightforward, but I'm trying to put together my first PPC ROI spreadsheet and it's turning out to be much more complicated than I had anticipated. Would anyone be willing to tell me what you look at to determine the return you're getting on PPC -- and if you're using AdWords and Analytics, what screens/reports you rely on? It seems to be more complex than simply comparing Paid Search Revenue to spend ... but I could be overcomplicating things.
Paid Search Marketing | | CMC-SD

0
Has anyone seen a recent study on % of clicks on Adwords vs Organic results?

HI, I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help? many thanks in advance, Annemieke
Paid Search Marketing | | AnnemiekevH

0
Tagging Bing PPC

I am trying to tag my bing cpc in GA using the URL builder tool: http://www.google.com/support/analytics/bin/answer.py?answer=55578 It is incredibly tedious, and in order to get to the level of adwords, I have to create a unique URL for each keyword! Ahh, please tell me there is a better way!
Paid Search Marketing | | QuickLearnTraining

0