What are the potential SEO downsides of using a service like unbounce for content pages?
-
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages.
I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself.
Any help would be appreciated!
-
Hi,
I'm the person behind SEO at Unbounce.
There is no technical SEO drawback. Unbounce allows you to directly control all of the elements of your on-page SEO. You can even employ rel="canonical" if you are so inclined to indicate which variation Google should pay the most attention to.
If you have any questions feel free to contact me: Carlos@unbounce.com
-
Hi Ben,
Thanks for the answer! Sorry if I wasn't clear in my original question, but we are actually using Unbounce for PPC testing already.
The pages that we are planning on creating are not necessarily landing pages. It's just much faster for us to create pages/content on Unbounce at the moment than it is creating actual pages on our site. (That way non-devs can work and create new pages as well.)
In your opinion would there be any major downsides to creating some page on unbounce? Obviously it's not ideal, but if there are no major issues we might use their service albeit temporarily.
Thanks!
Seiya
-
That's some solid advice right there.
-
This process may lend itself to PPC a bit more than SEO. When split testing you will need to be aware of duplicate content, and considering that your ultimate goal is to figure out which landing pages are more effective, you will end up removing some of the pages anyway. On a large scale this isn't going to be as effective.
I would consider running a PPC account to test these pages and not have them indexed. Then, once you have a landing page that performs well, create it on the site and promote it with SEO.
-
Seiyav-
If you are looking for a simple and easy solution to start taking advantage of AB testing and getting landing pages created quickly without waiting for a developer, it is a very cost effective model. You can generate landing pages quickly and easily without developers.....you can set up testing easily and the system will provide you metrics to measure the results without a lot of in-depth thought.
There really are no downsides other than the cost.....
We have found with larger clients as they generate some expertise and some clarity regarding which landing pages are working better, then they start to bring it inside to generate more control, save money and become more knowledgable about AB testing and development of landing pages. But unbounce is a great step in that process.
Good luck. Hope it helps..
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will redirecting a logged in user from a public page to an equivalent private page (not visible to google) impact SEO?
Hi, We have public pages that can obviously be visited by our registered members. When they visit these public pages + they are logged in to our site, we want to redirect them to the equivalent (richer) page on the private site e.g. a logged in user visiting /public/contentA will be redirected to /private/contentA Note: Our /public pages are indexed by Google whereas /private pages are excluded. a) will this affect our SEO? b) if not, is 302 the best http status code to use? Cheers
Technical SEO | | bernienabo0 -
Moving Some Content From Page A to Page B
Page A has written content, pictures, videos. The written content from Page A is being moved to Page B. When Google crawls the pages next time around will Page B receive the content credit? Will there not be any issues that this content originally belonged to Page A? Page A is not a page I want to rank for (just have great pictures and videos for users). Can I 301 redirect from Page A to B since the written content from A has been deleted or no need? Again, I intent to keep Page A live because good value for users to see pictures and videos.
Technical SEO | | khi50 -
Off-page SEO and on-page SEO improvements
I would like to know what off-page SEO and on-page SEO improvements can be made to one of our client websites http://www.nd-center.com Best regards,
Technical SEO | | fkdpl2420 -
Google inconsistent in display of meta content vs page content?
Our e-comm site includes more than 250 brand pages - lrg image, some fluffy text, maybe a video, links to categories for that brand, etc. In many cases, Google publishes our page title and description in their search results. However, in some cases, Google instead publishes our H1 and the aforementioned fluffy page content. We want our page content to read well, be descriptive of the brand and appropriate for the audience. We want our meta titles and descriptions brief and likely to attract CTR from qualified shoppers. I'm finding this difficult to manage when Google pulls from two different areas inconsistently. So my question... Is there a way to ensure Google only utilizes our title/desc for our listings?
Technical SEO | | websurfer0 -
SEO MOZ report showing duplicate content pages with without ending /
Hello the SEOMOZ report is showing me I have a lot of duplicate content and then proceeds listing almost every page on my site as showing with a URL with an ending "/" and without. I checked my sitemap and only one version is there, the one with "/". I have a Wordpress site. Any recommendations ? Thanks.
Technical SEO | | dpaq20110 -
I am Posting an article on my site and another site has asked to use the same article - Is this a duplicate content issue with google if i am the creator of the content and will it penalize our sites - or one more than the other??
I operate an ecommerce site for outdoor gear and was invited to guest post on a popular blog (not my site) for a trip i had been on. I wrote the aritcle for them and i also will post this same article on my website. Is this a dup content problem with google? and or the other site? Any Help. Also if i wanted to post this same article to 1 or 2 other blogs as long as they link back to me as the author of the article
Technical SEO | | isle_surf0 -
How do I fix duplicate content with the home page?
This is probably SEO 101, but I'm unsure what to do here... Last week my weekly crawl diagnostics were off the chart because http:// was not resolving to http://www...fixed that but now it's saying I have duplicate content on: http://www.......com http://www.......com/index.php How do I fix this? Thanks in advance!
Technical SEO | | jgower0 -
Should i use NoIndex, Follow & Rel=Canonical Tag In One Page?
I am having pagination problem with one of my clients site , So I am deciding to use noindex, follow tag for the Page 2,3,4 etc for not to have duplicated content issue, Because obviously SEOMoz Crawl Diagnostics showing me lot of duplicate page contents. And past 2 days i was in constant battle whether to use noindex, follow tag or rel=canonical tag for the Page 2,3,4 and after going through all the Q&A,None of them gives me crystal clear answer. So i thought "Why can't i use 2 of them together in one page"? Because I think (correct me if i am wrong) 1.noindex, follow is old and traditional way to battle with dup contents
Technical SEO | | DigitalJungle
2.rel=canonical is new way to battle with dup contents Reason to use 2 of them together is: Bot finds to the non-canonical page first and looks at the tag nofollow,index and he knows not to index that page,meantime he finds out that canonical url is something something according to the url given in the tag,NO? Help Please???0