Creating Authority and choosing URL's
-
Creating Domain Authority and choosing URL's:
A:
What is better if you want to get higher Domain Authority? Choose keyword.domain.com or www.domain.com/keyword when other sites link to it?
B:
And for Page Authority? Choose keyword.domain.com or www.domain.com/keyword?
Thanks!
-
Ha, very true.
Or we're both wrong. However at this stage in SEO, Rand's comments are practicably gospel...so I feel pretty confident.
-
Hi Robert - how true lol - we must have been writing it at the same time as when I clicked submit your reply was already there! At least it qualifies this answer with two of us in agreement
-
Great minds think alike!!
-
I take it you mean is it better to use a subdirectory on your domain or a sub-domain in order to build your sites authority - I would go with the subdirectory as link juice isn't passed to sub-domains in the same way. Therefore building your content in a subdirectory will also help your new pages ranking being part of a domain that has authority. Quite often Google can treat sub-domains as separate sites so they have to build their own authority.
Have a look at this article - http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
-
In answer to your question, Rand did a great article on this a while back as a follow on to a white board friday session.- http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
There are also multiple other questions of a similar nature.
http://www.seomoz.org/pages/search_results?q=sub+domain+vs.+subfolder
The general consensus seems to be sub-folder over sub-domain. As Sub Folders tend to get all the benefits from the root domain.
To quote Rand from the top article his advice:
"1 subdomain under 1 root domain (but feel free to use subfolders as it makes sense). Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com. Want to launch a new section of content? Use yoursite.com/newstuff rather than newstuff.yoursite.com."
So both A and B - www.domain.com/keyword
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google's algo look at all traffic mediums with regs to onpage metrics or only organic traffic metrics?
Hi folks, This is something I've pondered for a while. I've ask a couple of Googlers but no reponse yet and I don't I'll get one! In your opinion, do you think Google looks at on page metrics like bounce rate for example from all traffic mediums (organic, paid, email, social referral etc etc) or they only look at on page metrics from organic traffic? I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's search algo no matter of the referring medium, or do Google only look at onpage metrics on visits which came to the site via organic search as a medium. Option 1 As a very simplified example: Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from all mediums compared to website B which has a bounce rate of 50% from all mediums. Option 2 Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from organic traffic only compared to website B which has a bounce rate of 50% from organic traffic only. I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts. If you think the also uses one or the other, can you give an insights/proof of one or the other? For me it would make sense for them only to use onpage metrics from sessions which came from organic seach traffic, but who knows! Merci buckets, Gill.
On-Page Optimization | | Cannetastic0 -
Javascript(0) extension causing an excess of 404's
For some reason I am getting a duplicate version of my urls with /javascript(0) at the end. These are creating an abundance of 404 errors. I know I am not supposed to block JS files so what is the best way to block these? Ex: http://www.jasonfox.me/infographics/page/8/javascript(0) is a 404 http://www.jasonfox.me/infographics/page/8/ is not Thank you.
On-Page Optimization | | jasonfox.me0 -
Why do I have 2 different URL's for the same page - is this good practice?
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant .. If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do? Your help would be very much appreciated. Regards Faye
On-Page Optimization | | Faye2340 -
Agency Domain Authority Boosting Activity
Hi Guys Have been reading up a bit on methods for boosting Domain Authority and am generally finding that the best way is by producing unique and relevant content through blogs and other kinds of articles. Having multiple clients in an agency means that there is limited time for this and I need something else to assist in boosting Domain Authority. I perform a fair bit of backlinking through online directories, however I am also finding that most blog comment sections have implemented 'no follow' codes to reduce spam content. There are plenty of free online directories, and many with high Domain Authorities, however they can take up to months for the listings to be approved. I am performing other activities to boost keyword rankings in Google for our clients but need some help with getting their Domain Authority up. Does anyone know of an efficient method for boosting Domain Authority for an agency with many clients where blog writing for each may not be a viable option? Would be great to hear anyone's ideas!
On-Page Optimization | | JuiceBoxOM0 -
Can't see why been marked 'Avoid Keyword Stuffing'
Hi SEOmoz! I'm a newbie, first post, here goes... Working my way through On-Page Report Cards. Noticed this page http://www.vintageheirloom.com/vintage-chanel/vintage-chanel-bags flagged with 'Avoid Keyword Stuffing in Document'. Keyword is 'Vintage Chanel bags' and there is just one instance of it on this particular category page?? Any ideas? Any general pointers for me on www.vintageheirloom.com would also be much appreciated. Thanks SEOmozzers...
On-Page Optimization | | well-its-1-louder0 -
How to properly remove pages and a category from Google's index
I want to remove this category http://www.webdesign.org/web-design-news-all/ and all the pages in that category (e.g. http://www.webdesign.org/web-design-news-all/7386.html ) from Google's index. I used the following string in the "Reomval URS" section in Google Webmaster Tools: http://www.webdesign.org/web-design-news-all/* is that correct or I better use http://www.webdesign.org/web-design-news-all/ ? Thanks in advance.
On-Page Optimization | | VinceWicks0 -
URL 404 errors after crawl? HELP!
I am getting Crawl errors. It shows multiple pages as. I know this is more of a technical question however, I cannot find the answer anywhere. I'm using wordpress www.mydomain.com/title-of-page/mydomain.com/contact WHAT IS THIS?!
On-Page Optimization | | ChristineWeinbrecht0 -
Page URL Hiearchy
So I have read on here that page URL Hiearchy is important. My question is from a search engine standpoint which of the following methods would be the best to use (or another if not listed) COMPACT and naturally hierarchical MountainBiking.com MountainBiking.com/adventures ( a list of the pages below ) MountainBiking.com/adventures/in whistler (for each page) MountainBiking.com/adventures/in utah OR VERBOSE but reptetive MountainBiking.com MountainBiking.com/Mountain Biking adventures ( intro + a list of the pages below ) MountainBiking.com/Mountain Biking Adventures/Mounting Biking adventures in whistler MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures in Utah It seemed like the blog I read suggested the compact form, but it seems to me that the verbose (though admittedly a bit clunky) seems better so far as exact keyword match etc. Experience and or advice on this?
On-Page Optimization | | bThere0
