Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
-
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes?
So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking
Anyone got a list / case study / advise so I can really blow it up on launch week?
Thanks
-
A competitor to one of my clients split into to companies (and two websites). They had invested a lot of money promoting their original domain, and there were loads of good links in. They 301 redirected all pages in their original site to their original home page. That page is still up but has an explanation of the split and one link to each of the two new companies.
I believe their attempt was to take all the "linkjuice" and split it evenly between the two companies. Then it is regular SEO on the new sites.
It was probably important than the old name stays up, and the new companies have new names.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
New domain for new branding
We are considering taking a redirect off and have our 20 yr old website go to our new name/brand 1yr old website. (junonia.com to junoactive.com) is there a checklist or template to follow when doing this? I need to get this completed with as little ramifications as possible. Help!? I did see the whiteboard friday concerning this and was hoping there was some more info or advice I could get to prepare everyone for what would happen and make sure I am getting it done right.
Branding | | MarketPlanB0 -
Making the most from a Press Release being featured on news websites
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+. Anyway I am wondering how best to capitalise on these. A few ideas I have:- 1. Go to our Company Google Plus page and +1 them. 2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article. 3. Go to our Facebook page and "Like" the articles on each of the sites. 4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages. 5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages. We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
Branding | | JohnW-UK0 -
How do I improve the ranking of a site, which already receives huge volumes of traffic?
I have taken over the SEO campaign for one of our largest clients. They already receive over a million visits a year due to the brand itself. However, I'd like to start targeting some new search terms to diversify the incoming visitors. Any advice on this type of situation, beyond traditional SEO best practices? Thanks in advance!
Branding | | underscorelive0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
What can i do to regain top 3 for local map listings if I already created a bunch of citation link to my site?
I got hit by a penguin refresh on Oct 5th and lost over 10 #1 rankings. I'm currently #4 on the places listing for my main keyword and really trying to regain top 3 position. I created a bunch of local citation with matching info and really piped out my map listing since it is 100% complete. I'm quite stumped on how to further optimize my map listing to where i can hit top 3 positions. Does anyone have any recommendations on this issue? Thanks Sam
Branding | | junkcars0 -
How does link juice work? My site structure is wrong? [HELP PLEASE]
Hi guys, I sell cartridges for printers and i'm struggerling to rank a lot of printers. I've been told it's all about domain authority and it'll pass down to these pages, however I can't see it happening, nor can I wait for it to happen. Should I rethink my categorys? I've got subcategorys in subcategorys in subcategorys - probably not advised because of link juice right? e.g Epson Stylus SX130 Ink would be located below. Epson > Epson Stylus Series>Epson Stylus SX Series>Epson Stylus SX130 Ink
Branding | | Superinks0