Managing international sites
-
Hi all,
I am trying to figure out the best way to manage our international sites. We have two locations, 1 in the UK and 1 in the USA. I currently use GEOIP to identify the location of the browser and redirect them using a cookie to index.php?country=uk or index.php?country=usa. Once the cookie is set I use a 301 redirect to send them to index.php, so that Google doesnt see each url as duplicate content, which Webmaster tools was complaining about.
This has been working wonderfully for about a year. It means I have a single php language include file and depending on the browser location I will display $ or £ and change the odd ise to ize, etc.
Problem I am starting to notice is that we are starting to rank better and better in the USA search result. I am guessing this is because the crawlers must be based out of the USA. This is great, but my concern is that I am losing rank in the UK, which is currently where most of our business is done out of...
So I have done my research and because I have a .net will go for a /uk/ or /us/ sub folder and create two separate webmaster tools site and set them up to target each geographic location. Is this okay? http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192#2
HERE IS THE PROBLEM: I don't was to have to run two separate website with two separate sets of copy. Also, I dont want to lose all the rank data on urls like: http://www.mysite.net/great-rank-result.html now becomes http://www.mysite.net/uk/great-rank-result.html. On top of this I will have two pages, the one just mentioned and now adding http://www.mysite.net/us/great-rank-result.html, which I presume would be seen as duplicate copy? (Y/n)
Can I use rel canonical to overcome this? How can I don't this without actually running the two pages. Could you actually have 1 site in the root folder and just use the same GEOIP techology to do a smart MOD REWRITE adding either UK or US to the url therefore being able to create two webmaster accounts targeting each geographic location?
Any advise is most welcome.
-
I would canonicalise the index.php and non index.php versions to avoid duplicate content here and ensure that the weight is combined into one version.
You may find that your rankings have changes as a result of this redirect process based on IP.
As far as I can see, any links that point to your homepage go through this process:
link -> www.mysite.com
--301--> www.mysite.net/index.php?country=usa/uk
--301--> www.mysite.net/index.php
This is going to send the links on a chain of 301's eventually ending up with duplicate content, which isn't best practise. Hopefully someone else can chip in on this one and advise if this is the case and potential solutions.
-
If you already have http://www.mysite.net/great-rank-result.html and it is ranking good, i would use that as the US version and don't create/redirect to http://www.mysite.net/us/great-rank-result.html. In other words US is the default. If you redirect you are losing page juice for no reason.
This can be tricky what you are trying to do because they are both in the English language and cultural variations aren't enough to create uniqueness. You should include UK and/or United Kingdom in your title tag and meta descriptions so that your tags are all unique! Also sends the signal to Google about the region. That content should be at least once on every page and custom footers and headers created of course for the UK template. If you have a UK office location use list it in the UK, same with the US and use microformats.
In most cases if you target the country correctly Google will get it right, but it's not guaranteed and results could get filtered (it's not a penalty) and if you come across this you would probably need to rewrite content which may or may not be an option depending on the size of your site and value of your business in that region.
Please thumbs up or mark as a good answer if this helps you out thanks
-
I guess so. It will either push it into /us/ or /uk/
-
Does this mean that Google will no longer see www.mysite.net then?
With www.mysite.net and www.mysite.net/index.php being different URLs this may mean that there is duplicate content between these two pages.
-
So Google was seeing my www.mysite.net/index.php?country=usa and www.mysite.net/index.php?country=uk as two separate pages and reporting it as duplicate content. So I have 1) created a canonical as www.mysite.net/index.php and do a redirect from www.mysite.net/index.php?country=usa/uk to www.mysite.net/index.php once the cookie has been set. This seems to have solved that problem.
-
It would seem that the best solution is the URL structure that you have suggested, but with unique content. I know you don't want to do this but you will run into duplication issues if you don't.
If I understand correctly, the search engines will only see the index.php with the US language on it? You don't have canonical issues do you? i.e. when you say you redirect them to index.php, do you mean the root (www.domain.net) or the actual index URL (www.domain.net/index.php)? - ideally these two should be the same thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing top level navigation between site sections
We've got an internal proposal to change our top level nav depending on the section of the site. For example, on our homepage it might read: Products, Library, About with relevant links dropping down below. As we have varied products, the drop down underneath it would include the various families. When arriving on the product family page the top-level nav would change to represent more specific offerings. For example: xxx.com 1. Products; 2. Library; 3. About xxx.com/xxx 1. Product family 1; 2. Product family 2; 3. Product family 3; 4. Library; 5. About What are the SEO/UX implications of this? It seems confusing but allows more specific navigation via the main nav depending on the section of the site. Also it seems that an alternating TLN might not be too Google-friendly.
Web Design | | gwelch0 -
301 Redirect all pictures when moving to a new site?
We have 30,000 pictures on our site. Moz will return 404's on some occasionally, but Google seems to ignore those. Should I 301 redirect all those images when we move to a new site lay-out? Appreciate your views!
Web Design | | Discountvc0 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Sitemap Question - Very Old Ecommerce Site, Never Used A Map
I help manage a family website, that has about 10,000 products... It was top ranked since 1996, then got smacked by Penguin and recovered but its still receiving only a fraction of the natural traffic it used to get. Something we have never used... Is a sitemap. I'm curious if anyone knows reliable software that will generate a sitemap? My cart is custom built, website uses html pages across the board. Dynamic content and parameters are set up properly, onsite seo is in the excellent range. The only thing that I haven't been utilizing is a sitemap. Because the cart was hand built, it would a huge convenience to use a lightweight program thats compatible with any website, has parameter settings, exclusions and anything else useful to negate any duplicate content. I have a few highly dynamic pages as well... If anyone knows a product or a possible solution, it would be much appreciated. Working it up myself would be very time consuming. Thx
Web Design | | Southbay_Carnivorous_Plants0 -
Changing Links that Show Up when I Google Brand (Site) Name
Hi SEOmoz Community, A quick question for you all. I've added an attachment for reference. When I google my brand name, say for example, Applied StemCell, I see six links as well below the description. Oddly though, these links seem to be chosen at random, or at least I'm not sure how Google decides on them. When I click on one of the links that is the company's name, Applied StemCell it brings me to a PDF document! Is there any way I can choose which ones to display there? Thanks! OF2oVVN.png
Web Design | | swzhai0 -
Question About Site Redesign and Nav / Page Structure
Hey guys, i am currently redesigning our company's site, and have come across some things that I'm not quite sure of. We used to have individual service pages in our main navigation (design, video, marketing) before the redesign. In this new design, i had the idea of making just one "services" or "capabilities" page, where these three services would each be outlined, and each service would have a list of links to more specific landing pages. Obviously, breaking it up correctly with HTML5 using the andtags. What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now). Any help would be greatly appreciated, and let me know if i need to elaborate more. Thanks in advance!
Web Design | | RenderPerfect0 -
Image sliders & site speed
We are having a new website designed using WordPress and the Genesis framework. We wanted to include header image sliders on a number of internal site pages, but our designer says that sliders on more than just the home page will slow down the site significantly. How much could they slow down the site, and what can be done to minimize their effect on site speed?
Web Design | | GordyH0 -
What is wrong with our site?
Hello Seomoz friends. I've about to pull all my hair out and need to turn somewhere. Our site, www.sightmax.com has been around since 2004. We used to be ranked at the top of page two on google under the keyword "live chat". We are no on page 4, heading to page 5. Can anyone take a look at the site and see if anything jumps out at you? The only way we have been able to get on the first page, is the pay for google adwords (which we've been doing every month for 7 years). Again, the site www.sightmax.com and the keyword is "live chat". Any help or feedback would be appreciated SO MUCH! Thanks! Eric
Web Design | | EricWeber0