Social media and google
-
Do you need exact url brand match to get the benefits of social media noise in the google organic rankings?
EG:
my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?
-
I see to answer your question, no this will not influence your targeted keywords or help build your site authority.
-
I think the issue is i know you get value in organic rankings for social noise.
I was just wondering to get it, do you need all profiles to have exact match url exenstion so:
-
This helps with reputation management. For example if someone types your brand name into Google and all of your social media accounts are labeled _**twitter.com/brandname facebook.com/brandname etc... **_Then it will help these social networks show up, for your brandname within the SERP.
As far as correlation between a website and an active Twitter/Facebook/etc... account, I don't believe one has a direct impact on another. However, if you have social buttons on your site/content such as: "Like" us on Facebook "Tweet" this article and "+1" or "Follow us". That will have a strong impact on your site, especially when the links continue to get shared amongst social networks.
-
Hi Paul,
Its not necessary but its look good if it so. If you are not getting exact brand name its ok. Twitter and Facebook are about how much you are engaged in it. How your Twitter follower and facebook fans respond to your post. How many share you receives from your twitter tweets and how many likes, shares in facebook post.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is Google Plus - Specifically for B2B Small Businesses?
Our traffic is about 300 visitors a day in a small industrial niche. We have 89 wonderful facebook followers (all friends and no customers) and basically social media is of no interest to our audience. The same is true of all our competitors - we all have twitter accounts, FB accounts etc and they are resolutely ignored by our customers. [For a combination of Industry Sector, Language, Culture, Business Culture and Job Role] That's not the question though 🙂 No one has any Google Plus followers either and no +1's on pages. So if I get 10 +1's on a page will that make any difference? Would 50? Would 500? How much effort should I put in to this? As we are not an e-commerce revenue isn't tied directly to website traffic but there is a correlation. So is it worth spending a bit of time to develop a 'natural distribution' of +1's and then reach out to my contacts to get them to plus 1 me? That is I use lots of different google accounts, with different IPs on different pages at different times and slowly build Or do i just say that this part of the SEO approach is of no benefit and I ignore?
Social Media | | Zippy-Bungle0 -
Yotpo for eCommerce social reviews
Anyone have experiences using Yotpo to support reviews for an eCommerce site? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
Setting up a google+ page for a decorating ideas business website
I am looking to set up a google + page for a decorating ideas website, should I create a business page or a community and where do circles fit in to this. Many thanks for your help I have seen how to set up but not sure where communities and circles fit in for business sites. thanks
Social Media | | Pday0 -
Social Media Strategy and Tactics for sensitive counselling industry
With my business I had always intended kicking social media into gear much sooner but various other pressures put this back somewhat. Counselling is quite sensitive for a variety of reasons:- We want to disassociate ourselves from the masses of non- professional folksy type "advice" that dominates the net, People, particularly in the UK often do not talk about mental health issues nor would we always want people to if they had not protected their privacy enough. Key marketing messages such as "get the first class service you deserve" (in UK people are more likely to wait 6 months to be seen by a trainee with no choice of who they see or when they see it than pay for counselling, "there are no quick fixes for mental health and counselling can make a real difference to your life if you invest time, energy and cost into it" (in a market where read this 300 word article to never feel stressed again dominates) and "what help choosing the counsellor who is best suited to you" - are not the sort of thing many people are likely to "like" or share with friends. At the moment I am looking to focus on LinkedIn (for corporate work), Facebook, Google+ and Twitter. I have a blog which is going to be producing excellent daily content including people's positive experiences of counselling, comprehensive self help tips, counsellor advice etc. On Google+ and Facebook I am looking to autopublish some of the blog posts and there are probably some other channels I will autopublish to but I do not yet know which to go for. Initially I am going to do little else on Google+ to focus time and energy developing Facebook and Twitter. I am trying to achieve the following:- Social Legitimacy - having decent number of engaged fans will make us seem more legitimate in an industry where trust is important (only 14 FB likes so far is not a good start) Engaging with Potential Content Creators - Reaching out to people who have experienced mental health issues so that this content can be used to provide peer support to others and enable them to see benefits of counselling Creating relationships with people and organisations where we can cross promote each other's initiatives, potentially co-deliver services in the future (community counselling work etc) Bring traffic to my site that will potentially convert into counselling clients in several cities in the UK through both people finding Promote my content more widely than is happening with organic search, reach different audiences, engage with potential customers, generate links to quality content I create Develop the social infrastructure to be able to leverage it for future goals, whether promoting an article, raising awareness for good mental health initiatives (that may have no financial benefit to the business but will help people) etc. Sorry this is so long but any comments, ideas, suggested tactics etc would be appreciated.
Social Media | | LighthouseC0 -
Social Media updating
Hi, I was wondering if anyone would be able to tell me how SEOMoz records social media statistics. Namely when does SEOMoz record new: Facebook Likes Tweets Facebook Shares Google+ +1's I was wondering this because for campaigns that I am running the social media statistics displayed on SEOMoz are different to what is actually there. Thank you for any help.
Social Media | | SueCook_TAOS0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
Social media monitoring on SEO Moz
Is there anywhere I can learn about social media monitoring on SEO Moz? For some reason I just get a blank page when trying to access the section on here Thanks!
Social Media | | HugoK0 -
Social Media and Outbounds...
I have two sites I can get a link to my site on. The first has 10 outbounds all to facebook. The other has ten links to ten different sites. Assuming the sites are in every way equivalent apart from in that way which site gives me more juice if I add a link to my own site?
Social Media | | Turkey0